SIAS Orientation Inauguration Ceremony | Monday, 9 Aug 2021

SIAS Orientation Inauguration Ceremony | Monday, 9 Aug 2021

We are pleased to invite you to the Inauguration Ceremony of the orientation programme for the class of ’24, School of Interwoven Arts and Sciences (SIAS) on Monday, 9 August 2021 from 5:30PM to 6:30PM IST.

Keynote address by Chief Guest – Dr Tara Thiagarajan (Neuroscientist | Founder of Sapien Labs | Chairman and Managing Director – Madura)

Welcome address by Dr Mahesh Rangarajan (Vice-Chancellor, Krea University)

Special welcome by Dr Shobha Das (Dean, IFMR Graduate School of Business)

Special welcome by Dr Akhila Ramnarayan (Divisional Chair, SIAS)

Zoom Webinar ID: 940 7144 2584 | Passcode: 123456

Meeting link: https://krea-edu-in.zoom.us/j/94071442584?pwd=TlMwODlWbGZCM1lGZTFvcVUvdlN3Zz09

‘AIMA India Case Research Centre’ publishes marketing management case study by IFMR GSB professor in their latest issue

‘AIMA India Case Research Centre’ publishes marketing management case study by IFMR GSB professor in their latest issue

The AIMA India Case Research Centre, a well-known portal focusing on developing and publishing industry based India-focused research cases, has published a marketing management case study by Prof Sathya Saminadan, Assistant Professor at IFMR GSB – Krea University. The case study titled ‘Sustaining the Market Share Against the Branded Firms in an Unorganized Sector’, explores several unorthodox marketing and relationship strategies used by an entrepreneur against branded firms. The case study also highlights the realities of the market, a perspective that would serve well for management students. 

Read the case study here: https://www.caseresearchaima.in/frontend/product_display/390

New-age marketing case study co-authored by IFMR GSB professor to be presented at NACRA 2021 Conference

New-age marketing case study co-authored by IFMR GSB professor to be presented at NACRA 2021 Conference

Prof Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor of Marketing at IFMR GSB – Krea University, has co-authored a case study about the marketing of the book series “Incredible Champions” written by Dr N Chandrasekaran. The case study has been accepted for presentation at the North American Case Research Association 2021 (NACRA 2021) Conference to be held in October this year. As the lead author of the case study, Prof Sathyanarayanan shall be presenting it at the conference. 

How effective is the ‘net-zero’ concept when it comes to tackling carbon emission and climate change? Prof Soumyajit Bhar explores the repercussions of increased technology-dependence

How effective is the ‘net-zero’ concept when it comes to tackling carbon emission and climate change? Prof Soumyajit Bhar explores the repercussions of increased technology-dependence

Net-zero refers to the balance between the amount of greenhouse gas produced and the amount removed from the atmosphere. While this has been incorporated by governments and corporations to keep the rising global temperature under 1.5 degrees Celsius, the concept has been critiqued by multiple climate scientists for a number of reasons.

Addressing the possible outcomes of this concept, Prof Soumyajit Bhar – Visiting Assistant Professor of Environmental Studies at Krea – pens an important piece for ‘Down to Earth’ Magazine on the importance of collectively charting pathways to reduce our consumption demands and the need to adopt non-materialistic ways to seek human fulfilment.

Read the full article here: https://www.downtoearth.org.in/blog/climate-change/is-net-zero-concept-zeroing-in-on-climate-change-a-sustainable-consumption-critique-78252