Sathyanarayanan Ramachandran writes about the phenomenon of overtourism in The Hindu BusinessLine

Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor, Marketing, IFMR GSB, Krea University authored a guest article in The Hindu BusinessLine, titled Tourist boom-turned-bane. Trampled by overtourism. The article sheds light on the phenomenon of overtourism and emphasises the need for sustainable destination marketing. 

Read the article here. 

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