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IN FOCUS

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Krea University welcomes its 3rd cohort of undergraduate students

The School of Interwoven Arts and Sciences (SIAS) at Krea University welcomed nearly 200 talented students into the 3rd cohort of the undergraduate programme. The inaugural ceremony preceded the virtual five-day interactive orientation event, which brought together the incoming batch, sophomores, seniors, faculty and various speakers. The new cohort comprises students from 3 countries, over 19 states of India and from various boards of education.

Dr Mahesh Rangarajan, the new Vice-Chancellor of Krea University, welcomed the students with the message of embracing changes that would prepare us for future challenges. “There are many ways to prepare yourself for change. One of them is being educated. What is remarkable about India is that it has been at the forefront of a great education transformation. The number of Indians who go to college has doubled. We are told that it will go up to almost 50% soon. Krea University is a new institution, but what makes us new is the quality of our faculty, our libraries, our facilities and our ability to teach young people on looking at knowledge in an integrated way,” he said.

Neuroscientist and Founder of Sapien Labs, Dr Tara Thiagarajan was the special guest of honour. As she welcomed students to a new kind of learning, Dr Thiagarajan shared inspirational stories of scientists and nobelmen who were not constrained by the systems of the time. Narrating the stories of French chemist Antoine Lavoisier and American businessman Cyrus W Fields, Dr Thiagarajan shed light on the extraordinary power of interwoven learning. “They looked at the world and went after whatever they thought was interesting or important. If you don’t look broadly at a problem with multiple perspectives, you are constrained in the possibility of the solutions you find,” she said.

The 5-day orientation programme for the new cohort included industry leader Ketty Avashia, Vice President - Wells Fargo, speaking on inclusion and diversity. The programme ended with an hour of fun and giggles with standup comic Urooj Ashfaq and a phenomenal performance by Acapella band 'Voctronica'. Watch the recording of the inaugural ceremony here.

ACTION STATION

The Invisible Pandemic: Mapping post-COVID-19 mental health crisis

The COVID-19 pandemic brought a complex array of challenges that had mental health repercussions for everyone, including children and adolescents. In an effort to understand the impact of overusing technology because of the COVID-19 crisis and discussing early detection of mental health problems among children and young adults, Asia Society India Centre launched a four-part series featuring mental health experts on the psycho-social risks that need to be addressed. Supported by The Raika Godrej Family Trust, Krea University serves as the Outreach Partner for this series.
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WayCool Foods and IFMR GSB partner for 'L.E.A.P' leadership programme

WayCool Foods and IFMR GSB partner for 'L.E.A.P' leadership programme
WayCool Foods, India’s fastest growing agri-commerce company, and IFMR GSB have partnered for a leadership development programme, christened L.E.A.P (Learn…Emerge…Accelerate…Progress)-- a one-of-its-kind programme that will not only enable the creation of future leaders but also drive business and people leadership capabilities in the uncharted agri-commerce space. Know more here.

Marketing Committee of IFMR GSB launches 'Markshastra 3.0'

Markaholics, IFMR GSB's Marketing Committee led by students, has launched the third edition of their annual marketing magazine 'Markshastra 3.0'. With the central theme being 'Technology and Pandemic', the latest edition explores the two forces deeply, looking at how marketing functions today have changed drastically. The magazine includes articles and think pieces authored by various industry experts, faculty, IFMR GSB alumni, and current students. Access the magazine here.
Marketing Committee of IFMR GSB launches 'Markshastra 3.0'

POROUS BOUNDARIES

On inclusion and diversity with Ketty Avashia, Vice President - Wells Fargo

On inclusion and diversity with Ketty Avashia
In an interaction with the new cohort of SIAS students, technologist Ketty Avashia elaborated on the challenges and support systems needed for inclusivity and diversity. As a transgender male within the corporate workplace, Ketty spoke about his journey and inspired students towards thinking about inclusion at a young age. The Vice-President and Platform Integration Lead at Wells Fargo also narrated what prompted him to become a diversity and inclusion (D&I) advocate, encouraging everybody to become allies for change.

RESEARCH & IMPACT

Women's economic empowerment in India: Soumya Kapoor Mehta, Head IWWAGE, on the CGD Podcast

Women's economic empowerment in India: Soumya Kapoor Mehta, Head IWWAGE, on the CGD Podcast
Earlier this year, Center for Global Development (CGD) launched a new initiative to research the gendered impacts of the COVID-19 pandemic and make evidence-based recommendations to promote an inclusive recovery. In their latest episode of the CGD Podcast, Soumya Kapoor Mehta (Head - IWWAGE) talks about the barriers that prevent women from participating and advancing in the workforce, the roles of local and international actors, and how Indian states are piloting promising policy models to be replicated and scaled. Listen to the podcast here.

Emerging insights from digital solutions in financial inclusion

In a rapidly digitizing country, Digital Financial Services (DFS) and fintech companies hold the promise of bringing financial inclusion to the last mile. Sharon Buteau, Preethi Rao, and Fabrizio Valenti from LEAD at Krea University provide an overview of the policy environment regulating digital finance in India as well as present high-level statistics on the level of digitization across population segments in the country. Read the article here.
Emerging insights from digital solutions in financial inclusion

SPOTLIGHT

Vice-Chancellor Dr Mahesh Rangarajan co-authors The Problem, an article on future environmentalism for the ‘Seminar’ journal

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The ‘Seminar’, recognised as a departure from the usual journals, published The Problem, an article that deep-dives into future environmentalism and the need to plan for an unknowable environmental future. Co-authored by Dr Mahesh Rangarajan, Vice-Chancellor of Krea University, the article explores the ‘risks-and-alternatives’ paradox in India and other key ecological challenges such as changing urban landscapes, species extinction, and climate change. The other authors of the article are Prof Harini Nagendra (Professor of Sustainability at Azim Premji University) and Prof Mukul Sharma (Professor of Environmental Studies at Ashoka University). Access the article here.

New volume of poetry in Odia titled 'Barshabatara' by Prof Bishnu Mohapatra

Prof Bishnu Mohapatra, Professor of Politics at Krea University, has launched the 5th poetry volume of his book 'Barshabatara' in Odia, published by Paschima Publications, Bhubaneswar. The book contains his poems on rain, his enduring engagement with nature, and non-human. The book cover is designed by Gauri Nagpal, a young designer from Chandigarh. Currently available on Amazon, the English translation of his book is expected to be published this year.
Prof Bishnu Mohapatra out with his 5th poetry volume in Odia

‘AIMA India Case Research Centre’ publishes marketing management case study by IFMR GSB professor in their latest issue

‘AIMA India Case Research Centre’ publishes marketing management case study by IFMR GSB professor in their latest issue
The AIMA India Case Research Centre, a well-known portal focusing on developing and publishing industry based India-focused research cases, has published a marketing management case study by Prof Sathya Saminadan, Assistant Professor at IFMR GSB - Krea University. The case study titled ‘Sustaining the Market Share Against the Branded Firms in an Unorganized Sector’, explores several unorthodox marketing and relationship strategies used by an entrepreneur against branded firms.

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Prof Akhila Ramnarayan launches first single from her musical project 'Akhila & the Alchemists'

Prof Akhila Ramnarayan, Divisional Chair - Literature & the Arts and Associate Professor of Practice, and her musical collaborators for the project/collective named 'Akhila & the Alchemists' have launched the first single from their experimental indie rock album 'Woe Begone'. Titled Think Miyazaki, the song is available on all streaming platforms and the album is expected to release sometime next month. Prof Akhila's collaborators are Vedanth Bharadwaj (guitar), Doug Carraway (drums, guitars, keys, mix), Praveen Sparsh (percussion, guitar), Shreya Devnath (violin) and Paul Jacob (bass guitar). For more updates, follow the Instagram page here.
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Prof Soumyajit Bhar explores the repercussions of increased technology-dependence in an article for 'Down to Earth' magazine

How effective is the ‘net-zero’ concept when it comes to tackling carbon emission and climate change? Prof Soumyajit Bhar explores the repercussions of increased technology-dependence
Addressing the possible outcomes of the net-zero concept, Prof Soumyajit Bhar - Visiting Assistant Professor of Environmental Studies at Krea - pens a piece for ‘Down to Earth’ Magazine on the importance of collectively charting pathways to reduce our consumption demands and the need to adopt non-materialistic ways to seek human fulfilment.

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New-age marketing case study co-authored by IFMR GSB professor to be presented at NACRA 2021 Conference

Prof Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor of Marketing at IFMR GSB - Krea University, has co-authored a case study about the marketing of the book series "Incredible Champions" written by Dr N Chandrasekaran. The case study has been accepted for presentation at the North American Case Research Association 2021 (NACRA 2021) Conference to be held in October this year. As the lead author of the case study, Prof Sathyanarayanan shall be presenting it at the conference.

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New-age marketing case study co-authored by IFMR GSB professor to be presented at NACRA 2021 Conference

Prof Srajana Kaikini launches new curatorial project in honour of late Indian modernist Akbar Padamsee

Prof Srajana Kaikini launches new curatorial project in honour of late Indian modernist Akbar Padamsee
Prof Srajana Kaikini, Assistant Professor of Philosophy at Krea and a 2019 International Studio & Curatorial Program Residency recipient, launched her new curatorial project earlier this month at The Guild in Alibaug (Maharashtra). A philosophical exploration of the later works of Akbar Padamsee, the exhibition explores the artist's cognitive pondering of body as form and the varied dimensions of his practice. Titled ‘Searching for the present, where? Being - becoming in Akbar Padamsee’s figurations (1995 - 2006)’, the exhibition is open for all from 10 AM - 6.30 PM IST till 15 September 2021.
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