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India-Oxford Initiative & LEAD at Krea University announce ‘Impact Film Competition 2021’ on Mental Health

The India-Oxford Initiative (IndOx) at the University of Oxford under its collaboration with Krea University, in partnership with LEAD at Krea, is all set to host its first-ever ‘Impact Film Competition’. The overall impact theme of the competition is Mental Health with the aim to shed light on the various perspectives of mental health. Aspiring young filmmakers between the age of 18-25, with a passion for the cause, are encouraged to share, document and raise awareness on any of the following aspects that impact Mental Health -- Social Relationships; Gender Orientation; Work and Life; Body Image. The winning proposal will bag funding of INR 1 Lac towards the creation of the film, in addition to one-to-one mentorship support provided by the competition’s Managing and Mentorship Partner -- The Misfits Co.

The award will be granted based on the relevance of the proposed concept, clear reflection of the objective, creative history, social impact and the ability of the aspiring filmmaker to tell a visually compelling narrative. The eminent jury panel, comprising of Prayaag Akbar (Visiting Senior Fellow, Literature & Arts - Krea University and author of the critically acclaimed book ‘Leila’), Dr R Padmavati (Director and Psychiatrist - SCARF India) and Dr Premila Webster (Senior Research Fellow - Oxford India Sustainable Centre), will evaluate entries.

The last date for participants to submit their creative narrative is 28 February 2021. To apply, visit here.

ACTION STATION

Marketing has moved from Brand-led to Category-led:
Management Thinker Shiv Shivakumar at 'Inside Marketing 2021'

In his keynote address at ‘Inside Marketing 2021’, Mr Shiv Shivakumar highlighted why Marketing is at Crossroads today. He articulated the transformational role that the Marketing function needs to play. He also emphasised the need to change how Marketing is being taught at B-Schools. Mr Shiv Sivakumar is Group Executive President, Corporate Strategy & Business Development at Aditya Birla Group. Inside Marketing 2021 -- a virtual conference comprising of contemporary panel discussions was hosted on 12 February. Read more about the conference here.
Marketing has moved from Brand-led to Category-led: Management Thinker Shiv Shivakumar at 'Inside Marketing 2021'

Inaugural conference of Centre for Writing & Pedagogy draws 700 participants

Inaugural conference of Centre for Writing & Pedagogy draws 700 participants
'Online and Downloadable: Writing Pedagogies in the Pandemic', hosted by the Centre for Writing and Pedagogy (CWP) at Krea had close to 700 participants logging in from flagship universities from the metros, as well as central, state and regional universities, colleges and institutes from Leh to Trivandrum and lots of places side-ways and in-between. There were seven events conducted in two days, including workshops, roundtable discussions and academic paper panels on strategies of teaching for having been forced to go online in the COVID semesters. Watch the recording of the opening note by Prof S Sivakumar – Divisional Chair, Sciences & Professor of Physics at Krea University here.

Addressing the unpaid childcare crisis for women and girls

Bill and Melinda Gates Foundation, the International Development Research Centre (IDRC), and IWWAGE at LEAD are collaborating to undertake an evidence review of the current childcare crisis and the road for post-COVID recovery and resilience. A paper is underway outlining the different pathways in which COVID-19 is impacting women's care burden, with recommendations for policy solutions and measures that could be explored in different contexts by governments, the private sector, and other key development actors, with a focus on low- and middle-income countries (LMICs).
Addressing the unpaid childcare crisis for women and girls

REBUILD: COVID-19 and women in the informal economy in India

REBUILD: COVID-19 and women in the informal economy in India, Kenya and Uganda
Soumya Kapoor Mehta (Head - IWWAGE) was part of an expert panel organised by the International Center for Research on Women, sharing insights on the impact of COVID-19 on women in the informal sector in India. The panel discussion was part of an upcoming collaborative research, REBUILD, focusing on the current challenges faced by women in the informal economy under COVID-19, with the aim to understand better the social and economic impact of policy responses to the pandemic in India, Kenya and Uganda. Watch the recording here.

AVPN SAICF 21: Reimagining India’s social protection architecture

LEAD at Krea University hosted a session “Re-building a dynamic and durable blueprint for India’s Social Protection Architecture” at AVPN Asia’s South Asia Impact Capital Festival. The panel featured Executive Director Sharon Buteau and Soumya Kapoor Mehta (Head - IWWAGE) and was moderated by Vivek Bhandari (Visiting Professor of History, Krea University). The discussion revolved around reimagining India’s social protection architecture in the new normal, using emerging design elements that are research, data, and systems driven. Watch the recording of the session here.
AVPN SAICF 21: Reimagining India’s Social Protection Architecture

IFMR GSB to host Abhyudaya 2021 with the theme - 'Escape Escapades'

IFMR GSB's flagship cultural event's theme this year is 'Escaping Escapades'
Abhyudaya is IFMR Graduate School of Business (IFMR GSB), Krea University’s flagship cultural event, hosted annually in the month of February. This year, in light of the ongoing pandemic, the event will take place virtually on 21, 27 and 28 February 2021. Infusing management elements into the event, the conclave comprises a potpourri of events and competitions catering to management students. An excellent line-up of eminent personalities, a range of activities, new friendships and memories worth a lifetime — an adventure like no other awaits you at Abhyudaya 2021! For details or to register, visit here.

POROUS BOUNDARIES

Exploring poetry, politics, religion in Muhammad Iqbal and Faiz Ahmad Faiz’s works

Exploring poetry, politics, religion in Muhammad Iqbal & Faiz Ahmad Faiz’s works
In an interactive session with the students and poetry lovers of Krea University, Prof Irfanullah Farooqi (Assistant Professor, Department of Sociology, South Asian University - New Delhi) explored the deep connections between the poetic and the political through select compositions of two iconic poets of 20th century South Asia -- Muhammad Iqbal (1877-1938) and Faiz Ahmad Faiz (1911-1984). The session particularly looked at how Iqbal and Faiz had been subjected to a certain kind of religion-ness as witnessed in some of their compositions.

'The 10 commandments: As You Step Into Your First Job', with industry expert Chetan Gore

'Inside Marketing 2021' featured some illustrious marketing professionals, entrepreneurs and leaders from various industries, imparting their wisdom on some of the recent trends in the marketing world. One of the power-packed sessions scheduled exclusively for the students of Krea University was delivered by Mr Chetan Gore -- Vice President and Business Head of the FMCG vertical at Reliance Retail. Titled '10 Commandments: As You Step Into Your First Job', the power talk included an interaction with students and their understanding of work-life in the context of completing one's MBA degree. Finding the session insightful, the students had a range of questions for Mr Chetan, right from discussing the ways to find an ideal job, to expanding one's network and building confidence with seniors and peers at the workplace.
'10 Commandments for a young brand manager' with Chetan Gore

Info-session on India’s National Mission on Biodiversity & Human

Well-Being

An info-session on India’s National Mission on Biodiversity and Human Well-Being
In a highly engaging session with the students of Krea University, Ravi Chellam, who has been involved with wildlife research, education, outreach and conservation since the early 1980s, shared in great detail about the National Mission on Biodiversity and Human Well-Being -- one of the nine national missions that have been approved by the Prime Minister’s Science, Technology and Innovation Advisory Council. From elaborating on the key features of this unique 10-year programme to sharing the interdisciplinary nature of the programmes and its structures, the information session was packed with insights, giving students an overview of the biodiversity and sustainable use in India.

RESEARCH & IMPACT

Recognising housework and measuring women's unpaid labour

In an article published by The Hindustan Times, Soumya Kapoor Mehta (Head - IWWAGE) and Sona Mitra (Principal Economist - IWWAGE) look at the challenges to compensating women for their unpaid work and offer recommendations to ensure women's rights and a sense of social justice.

Read the article here.
On recognising housework and measuring women's unpaid labour

A Union Budget full of hope and a transformative opportunity for India's women and girls

A Union Budget full of hope and a transformative opportunity for India's women & girls
In an article published by The Financial Express, Soumya Kapoor Mehta (Head - IWWAGE), Sona Mitra (Principal Economist - IWWAGE), and Kanika Jha Kingra (Senior Policy and Advocacy Manager - IWWAGE) write about women's expectations from the Union Budget 2021-22 and how it presents an opportunity to ensure that India’s economic growth and development is inclusive. Read the article here.

Analysing the pandemic and the subsequent gender divide

Women and girls across the world have been disproportionately affected in the year of the pandemic, not in terms of the impact of the virus, but more so socially and economically. Kanika Jha Kingra from IWWAGE and Surbhi Singh from The Quantum Hub (TQH), in an article published by The Indian Express, write about how India’s female workforce was largely invisible, underpaid, under-protected and constituted the largest segment of the informal workforce, which is among the worst-hit this year. Read the article here.
Analysing the pandemic and the subsequent gender divide

Latest episode of 'Gender Watch' by IWWAGE out

Latest episode of 'Gender Watch' by IWWAGE out
From assessing the gaps in childcare in India to looking at the impact of employment guarantee for women -- learn about the latest developments and research in gender issues in India presented in a news format by IWWAGE. Watch the latest episode here.

SPOTLIGHT

Student entrepreneurs at Krea launch hygiene kit for COVID-19 protection

Three 2nd-year UG students at Krea University have stepped into the world of impact entrepreneurship, launching their first product -- ‘Pockit: Protect Pack’. A handy hygiene kit, the pack is described as ‘a one-stop pocket-sized solution to keep you safe at your convenience’ bearing COVID-19 in mind. The idea of developing a pocket-sized hygiene kit that shields one from the novel Coronavirus came to Arnav Jalan, Munirmahedi Paviwala and Sravan Sridhar back in April 2020, right in the midst of the outbreak. Thus far, the students’ maiden product has already entered the market, now available in four retail stores in Mumbai with larger plans in the offing.
Student entrepreneurs at Krea launch hygiene kit for COVID-19 protection

IFMR GSB students bag CFA scholarships, yet again!

IFMR GSB students bag CFA scholarships again
For the third time this academic year, IFMR GSB students secured the prestigious CFA Institute scholarships. The three recipients of the scholarships are Akash Bahl (MBA cohort of 2022), Sonu Agarwal (MBA cohort of 2021), and Utkarsh Srivastava (MBA cohort of 2021). The faculty and the team at IFMR GSB are immensely proud of their big achievement!

Prof Sumit Mishra publishes impactful research paper on caste-based residential segregation

IFMR GSB faculty member — Sumit Mishra, Assistant Professor, Economics and Data Science has published an impactful research paper. His paper “Fractal urbanism: City size and residential segregation in India” co-authored with Naveen Bharathi (Harvard University), Deepak Malghan (IIM – Bangalore), and Andaleeb Rahman (Cornell University) was published as a forthcoming article on World Development. The paper presents the first-ever large-scale snapshot of urban residential segregation in India at the neighbourhood-scale. Access a copy of the paper here.
Prof Sumit Mishra publishes impactful research paper on caste-based residential segregation
krea

The 7-35-25 CON[EU]NDRUM: Looking at the CAI deal

Amit Agrawal from the MBA cohort of 2021 at IFMR GSB, shares his reflections on the EU-China Bilateral Investment Treaty (BIT), better known as Comprehensive Agreement on Investment (CAI). Read the blog here.
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