Anuradha comes with over 25 years of rich experience in marketing communications and business development across diverse domains such as Advertising, Automobiles, Banking, FMCG and the Social sector. She has lived in the Middle East and travelled extensively in India. She is a strong proponent of customer-centric and collaborative approach and has led the development of CRM packages in the service sector.
In her previous assignment with an international NGO, she was instrumental in setting up a robust fundraising function and built a cohort of multi-year partnerships with donors. She spearheaded and set up various channels of resource mobilization in the organization that included digital marketing and event based fundraising.
She has strong leadership, management and communication skills and enjoys networking with diverse communities. She is passionate about contributing to the social sector, bringing her learnings from Corporates to CSR.
She is an MBA in International Business Management from IMI (International Management Institute) New Delhi and has BSc (Hons) Mathematics from Delhi University.