‘World as Family’: Dr Vishakha N Desai in conversation with Prof Prayaag Akbar | 11 May, 7.30 PM IST

‘World as Family’: Dr Vishakha N Desai in conversation with Prof Prayaag Akbar | 11 May, 7.30 PM IST

How significant is the Vedic phrase ‘Vasudhaiva Kutumbakam’? Why is the role of family and compassion now more relevant than before, and how does it impact today’s unprecedented public health crisis? 

Krea University and Asia Society India Centre are delighted to invite you for the global launch of ‘World as Family: A Journey of Multi-Rooted Belongings’, by Dr Vishakha N Desai – President Emeritus of Asia Society, Senior Advisor for Global Affairs at Columbia University, and Member of Academic & Governing Council at Krea University.

Published by Columbia University Press, the discussion will feature the significance of familial bond in today’s age of social distancing, as told through Dr Desai’s personal journey from India to the United States and her identity as a global citizen. 

Tune in tomorrow at 7.30 PM IST to catch her share her incredible story, in conversation with Prof Prayaag Akbar – Visiting Senior Fellow, Centre for Writing and Pedagogy at Krea University and award-winning novelist.

Click on the link below to register for the event: https://zoom.us/webinar/register/WN_KDNJL1mlTOmuJ7ZM9IELJw

Dr Sunder Ramaswamy to speak at Businessworld’s ‘Wednesday Wisdom Education 4.0’ panel | 5 May, 4 PM IST

Dr Sunder Ramaswamy to speak at Businessworld’s ‘Wednesday Wisdom Education 4.0’ panel | 5 May, 4 PM IST

Dr Sunder Ramaswamy, Vice-Chancellor at Krea University, joins other education leaders to share his thoughts on ‘Addressing Learning Gaps And Building Students Employability’.

Register for this webinar here: https://businessworld-in.zoom.us/webinar/register/WN_PIl95Ng_Re2doFJAA7Dksw

‘Consulting firms, financial majors hire more from B-Schools’- Times of India features IFMR GSB alongside IIMB, IIMC and ISB

‘Consulting firms, financial majors hire more from B-Schools’- Times of India features IFMR GSB alongside IIMB, IIMC and ISB

A Times of India feature on the big hiring by global financial firms, consulting majors and tech companies, captures the latest hiring trends in leading business schools across the country, like IIMB, IIMC, ISB and IFMR GSB.

Highlighting the placement success at IFMR GSB, the feature mentions “…finance, consulting and tech giants hired over 80% of the students already placed compared to an average of 61% in such domains in previous years. Four of the top five global banks — JP Morgan Chase, Bank of America, Wells Fargo and Citi — together hired over 40 students (almost 25% of the batch). Despite the pandemic, average salaries rose by 10% in these domains and stood at Rs 11.4 lakh.” 

Read the full article here.

‘Don’t wait for the weekend to escape and do what you love doing’: Mike Murali, Chief Fun Officer – Capgemini, at IFMR GSB annual fest

‘Don’t wait for the weekend to escape and do what you love doing’: Mike Murali, Chief Fun Officer – Capgemini, at IFMR GSB annual fest

The annual culture of bringing together business students of India continued this year at IFMR GSB. The School switched the spotlight on ‘Abhyudaya 2021’ — its annual fest, marked with signatory speakers and over 2,500 participants from Business Schools across the country including the many IIMS, XLRI – Xavier School of Management, Symbiosis Institute of Management (SIBM) Pune, MDI Gurgaon, NMIMS, Symbiosis Centre for Management and Human Resource Development (SCMHRD), Great Lakes Institute of Management, TA Pai Management Institute, et al.

The fest was inaugurated by Mike Murali, Chief Fun Officer and Director- Marketing at Capgemini. As a two-time TEDx speaker and Guinness Record Holder, in addition to being a regular stage and TV presenter, Mike Murali had a wealth of stories to share, peppered with his signature wit and words of encouragement for the students.

Relating to the fest’s theme for this year – ‘Escape Escapades’ – he spoke about how we don’t have to wait until we have stopped our professional journey to start doing what we love. He encouraged students to continue the spirit of curiosity and learning even after Business School. He walked them through the 10 commandments to live a happy life, and make way for ‘fun’ along with work.

In line with the theme, participants were encouraged to come up with solutions for unique puzzles, devise different strategic approaches and test their decision-making skills to crack the task of the hour. Divided into various rounds spread out in a number of activities, the event also included ‘Krea Talks’ featuring an excellent line-up of speakers from various career paths; a stand-up show by well-known comedian Sorabh Pant; and a short film screening with participants from other countries.

With a range of activities spread out in three days in two weeks, the annual fest ended with over 120 students winning various prizes and collectively walking away with cash prizes worth INR 2.5 lakhs.

Prof Srajana Kaikini’s recent papers published by noted international journals

Prof Srajana Kaikini’s recent papers published by noted international journals

Krea faculty Prof Srajana Kaikini — Assistant Professor of Philosophy, Humanities & Social Sciences & Literature & the Arts — has had two of her recent papers published by renowned international journals. Her most recent paper explores strategies within the arts practice, while the other paper talks about COVID-19 and its social impact.

Her paper titled, ‘The Aesthetics Of Risk in Artistic Practice: What is at Stake?’, has been published in the Kunstlicht Journal 41(4) (2020). ASSESSING RISK: ON STRATEGIES FOR HEALTH, SAFETY, AND WELFARE WITHIN ARTS PRACTICE. The journal regularly features academics, authors, editors and artists sharing their insights on art, visual culture, and architecture. Access the paper here.

Her timely piece on understanding disasters and bringing the ethical language of the collective, bearing COVID-19 in mind, was published by Voices in Bioethics, an online journal in partnership with Columbia University Library. Read the article here.

“Marketing has moved from Brand-led to Category-led,” says Shiv Shivakumar, Management Thinker at IFMR Graduate School of Business’ Marketing Conclave

“Marketing has moved from Brand-led to Category-led,” says Shiv Shivakumar, Management Thinker at IFMR Graduate School of Business’ Marketing Conclave

Giving the keynote at the virtual conference ‘Inside Marketing 2021’ organised by the IFMR Graduate School of Business (IFMR GSB), Krea University, management thinker and Group Executive President, Corporate Strategy & Business Development at Aditya Birla Group, Shiv Shivakumar said, “Marketing, thanks to digital, has moved from being brand-led to category-led. In the past, I went looking for a brand. Today, when I search on the net, I look for the category. For instance – earlier, if I wanted to buy an SUV, it is quite likely that I would have looked for an SUV in the brand’s outlet. Today, I type ‘SUV’ in the search engine. I type the category and not the brand. That’s a fundamental shift in marketing. Once I get a category’s full-list, then I say – ‘can you share brands in the INR 5-12 lakh category?’ and add other filters and look at reputation, what my friends have to say, recommendations, price, service and convenience.” He further added that good marketing content today is audiovisual—video in most cases—and is in vernacular languages.

Shiv Shivakumar asked the hundreds of faculty and students in attendance, “When was the last time a serious academic came up with something new in the world of management? Not for the last 25 years. Practising managers are bringing the concepts to the table by experimenting with their companies.” He exhorted academics to lead the way and not to follow. He also urged academics and universities to ensure that more real-world examples and interdisciplinary thinking be brought to learning as innovation is happening at the intersection of disciplines of study.

The conclave featured some illustrious marketing professionals, entrepreneurs and leaders from a gamut of industries, shedding light on some of the recent trends that have changed the way marketers look at products, markets, distribution channels, consumers and user experience. The three panels for the day were—“Marketing in the Age of Millennials” with Hrishikesh Shende, Business Director, Adidas for Emerging Markets and David Appasamy, Head of Brand and Strategy at Social Beat; “Marketing in the Age of AI” with Janani Dwarakanath, Head of Product Marketing at Freshworks and Girish Ramdas, Co-Founder and CEO of Magzter; and “Marketing during Crisis” with Mudit Mathur, General Manager for India and South Asia at Dole Foods and LV Navaneeth, CEO of The Hindu Group.

The conference concluded with an exclusive power talk for the students of Krea, delivered by Chetan Gore, Vice President and Business Head of Reliance Retail. 

Announcing ‘Inside Marketing 2021’, hosted by IFMR GSB at Krea

Announcing ‘Inside Marketing 2021’, hosted by IFMR GSB at Krea

IFMR Graduate School of Business (IFMR GSB), Krea University is all set to host ‘Inside Marketing 2021’ on Friday, 12 February 2021. This marketing conclave will feature experts and leaders from a number of sectors, sharing their insights and knowledge related to the theme of Marketing in the New Age. With the aim of bringing us one step closer to decoding Marketing 5.0, this half-day long conference will feature power talks, engaging sessions and discussions. The opening power address will be delivered by senior industry leader Shiv Shivakumar, Group Executive President, Corporate Strategy & Business Development – Aditya Birla Group.

Hosted on the virtual platform, the conference will explore the following topics – ‘Marketing in the Age of Millennials’ with Hrishikesh Shende (Business Director, Adidas – Emerging Markets) and David Appasamy (Head – Brand and Strategy, Social Beat); ‘Marketing in the Age of AI’ with Janani Dwarakanath (Head of Product Marketing – Freshworks) and Girish Ramdas (Co-Founder and CEO – Magzter); and ‘Marketing in the Times of Crisis’ with Mudit Mathur (General Manager for India and South Asia – Dole Foods) and LV Navaneeth (CEO – The Hindu Group). The conference will conclude with ’10 Commandments for a Young Brand Manager’ — an exclusive power talk for the students of Krea, delivered by Chetan Gore (Vice President and Business Head of the FMCG department, Reliance Retail).

Click here to register.

Ramkumar Ramamoorthy, Former Chairman and MD of Cognizant (India), to join Krea University as Pro-Vice-Chancellor for Professional Learning

Ramkumar Ramamoorthy, Former Chairman and MD of Cognizant (India), to join Krea University as Pro-Vice-Chancellor for Professional Learning

Ramkumar Ramamoorthy, former Chairman and Managing Director of Cognizant (India), will join the leadership team of Krea University in January 2021 as its first Pro Vice-Chancellor, responsible for Professional Learning.

As part of its 2025 vision, the University has created a blueprint to take its interwoven learning experience to the industry and larger society to address the agile and continuous learning needs of professionals. In this role as Pro Vice-Chancellor of Professional Learning, Ramkumar will help drive the mission and long-term strategy of all professional programs—spanning Masters in Business Administration, executive education, as well as modularized and laddered advanced programs and micro-credentials that will add significant value to individuals, businesses, nations and society.

In addition to this role, as a part of the core leadership team, Ramkumar will help strengthen Krea’s vision to be a teaching and research university that defines global benchmarks through interwoven-ness and experiential learning, while staying true to its core values of excellence, ethics, inclusivity and accountability.

“Ramkumar brings to Krea a rare combination of three decades of industry, professional and academic experience,” said Dr Sunder Ramaswamy, Vice Chancellor of Krea University. “His deep appreciation of structural shifts across industries and newer models of learning and skilling will be a great asset to Krea and particularly to the Graduate School of Business, in our journey to enable high potential individuals to learn and create a positive, catalytic impact, ethically.”

“I am truly excited to be part of the Krea team that strongly believes in the larger purpose of helping humanity prepare for an unpredictable world,” said Ramkumar. “In a fast-paced world that is increasingly shaped by the interplay of humans, machines and the environment, learning throughout one’s professional or entrepreneurial career is key to staying relevant while driving excellence and innovation. I am confident that the rich heritage of the Graduate School of Business, Krea’s pioneering interwoven learning model and strong legacy of core values will enable the alumni of the university to confidently embrace the future.”

Profile of Ramkumar Ramamoorthy

Ramkumar has about 30 years of experience in the information technology industry as well as academia. He was most recently the Chairman and Managing Director of Cognizant in India—a Fortune 200 company—and was responsible for the company’s India operations with over 200,000 employees.

During his 22 years with Cognizant, he nurtured and grew more than half a dozen portfolios and held various leadership positions including Executive Director, India and Chief Knowledge Officer. Prior to Cognizant, Ramkumar was with Tata Consultancy Services.

Ramkumar spent the first five years of his professional career as an academician and continued to stay in touch with academia throughout his long career in the industry. In the past three decades, he has been on the Academic Council and/or Senate of liberal arts, engineering, management and medical universities in India. He is currently on the Governing Council of the IT/BPM Skill Sector Council of National Association of Software and Service Companies (NASSCOM) and the Board for undergraduate studies in engineering and technology at All India Council for Technical Education (AICTE). He is also associated with the Chennai Mathematical Institute, one of the premier institutions of excellence for teaching and research in math, computer science and data science.

Ramkumar has played leadership roles in several professional and trade bodies in India. Notably, he is the immediate Past President of the 185-year-old Madras Chamber of Commerce and Industry (MCCI) and a past Vice Chairman of the American Chamber of Commerce (AMCHAM) in India.

Leading global academics participate in IFMR GSB Research Symposium 2020

Leading global academics participate in IFMR GSB Research Symposium 2020

IFMR Graduate School of Business (GSB) hosted the one-day Annual Research Symposium (virtual), focusing on ‘Inclusion’ and ‘Sustainability’. The symposium touched upon a wide range of topical issues and themes such as Financial Inclusion, Sustainable Finance, FinTech, and Digital Inclusion. Students, faculty, researchers and several attendees witnessed presentations and evidence-based research that answered burning questions on inclusion and sustainable development in our societies. Speakers from the United States of America, Singapore, London, United Kingdom, New Zealand, Switzerland and other parts of the world brought multiple perspectives to the discussion, exchanging ideas and sharing their point of view and ways to move forward. Senior practitioners from the Indian industry and academics from reputed Indian institutions like Azim Premji University and Indian School of Business also contributed to this thought leadership.

Vice-Chancellor of Krea University, Dr Sunder Ramaswamy, in his opening message, spoke about the relevance of hosting symposiums in today’s world and how it helps take the discussion forward. “The mission of Krea is to prepare humanity for an unpredictable world. When we designed it, we had no idea that 2020 would really test that mission statement. We’re in the midst of three crises – a health crisis, an economic crisis, and a social justice crisis. I think all of us are just waiting for 2020 to get behind us so that we can start the new year on a different note. Conferences and symposiums like this are critical in terms of finding solutions to the various facets of exclusion and the impact these facets have on sustainability,” he shared.

In addition to discussing policies and reforms in the country, the symposium also put the spotlight on various Indian government initiatives. Rama Devi Lanka – Director, Emerging Technologies, Officer on Special Duty, ITE&C Dept, Government of Telangana – shared her insights on the government’s contribution to inclusion in technology. In her session, she shared her experience of developing a strategy, toolkit and procurement guidelines to enable cloud adoption by various state and central government departments. With respect to Fintech in agriculture, in her session, Suniti Nanda – Fintech Officer, Government of Maharashtra – shed light on how multiple Fintech companies are gearing up to build businesses to support agriculture. Watch the recordings of the sessions here.

Catalyst AIC successfully e-launched; now accepting applications for programme

Catalyst AIC successfully e-launched; now accepting applications for programme

Catalyst Atal Incubation Centre, an incubation and innovation centre set up by IFMR Society under NITI Aayog’s Atal Innovation Mission, was successfully launched virtually recently. The launch was graced by Mr Ramanan Ramanathan, Mission Director for Atal Innovation Mission (NITI Aayog), Dr Sunder Ramaswamy, Vice-Chancellor at Krea University and Ms Sharon Buteau, Executive Director, LEAD at Krea University. Other dignitaries at the e-launch were Mr Mahavir Pratap Sharma (Global Chairman, TiE) and Mr Ramesh Mangleswaran (India Director, McKinsey). The centre supports and helps scale innovative startups in the inclusive tech domain, which build products focused around unserved and underserved communities in India’s last mile. Along with the launch, Catalyst AIC also announced that the ‘Call for Applications’ for the programme is now open. Entrepreneurs interested in creating valuable business opportunities for themselves and the artisan community can apply to the program by heading to the Catalyst AIC Website, here.

Deadline for applications is 05 December 2020.