Prof Chirag Dhara, Assistant Professor of Environmental Studies at Krea University, co-authored an opinion piece on sustainable technology. In this analysis, the authors delve deeper into the EV paradigm and question its ‘sustainability’. Originally published in the popular science magazine Scientific American, the article was republished in the digital news site Scroll.in.
LEAD at Krea University signed an MoU with WE Hub Hyderabad on the occasion of International Women’s Day, 2021, with Executive Director Sharon Buteau present to seal the partnership. The event was held at WE Hub headquarters in the presence of Deepthi Ravula, Founder-CEO, WE Hub, and Mr Jayesh Ranjan, IAS, Principal Secretary to the Government of Telangana, IT E & C department.
WE Hub is a first of its kind state-led incubator under the Government of Telangana, working to foster and promote women entrepreneurship. The partnership will produce a series of research outputs on the support mechanisms and challenges prevalent in Telangana for women entrepreneurs. This research engagement will eventually inform policy-making for women-entrepreneurs.
‘Online and Downloadable: Writing Pedagogies in the Pandemic’, the Centre for Writing and Pedagogy’s inaugural conference concluded on 12 and 13 February 2021. Close to 700 participants logged in to participate from all over the country. There were participants from flagship universities from the metros, as well as central, state and regional universities, colleges and institutes from Leh to Trivandrum and lots of places side-ways and in-between. There were seven events over the two days to include workshops, roundtable discussions and academic paper panels on strategies of teaching for having been forced to go online in the COVID semesters.
The highlights of the conference were a workshop on sentences which had 380 participants, and the two roundtable discussions – one on creative writing pedagogies in academic spaces in India and one on tutoring online which had tutors from Krea, APU, Ashoka and JGU. Both these roundtables initiated much-needed conversations bringing together colleagues and students to do so for the first time. Another first was a meeting to bring together writing centre administrators who came together under CWP’s lead to look into forming a national association for writing teachers and spearhead collaborative projects in research and faculty training. Watch the recording of the opening note by Prof S Sivakumar – Divisional Chair, Sciences & Professor of Physics at Krea University here.
“Marketing has moved from Brand-led to Category-led,” says Shiv Shivakumar, Management Thinker at IFMR Graduate School of Business’ Marketing Conclave
Giving the keynote at the virtual conference ‘Inside Marketing 2021’ organised by the IFMR Graduate School of Business (IFMR GSB), Krea University, management thinker and Group Executive President, Corporate Strategy & Business Development at Aditya Birla Group, Shiv Shivakumar said, “Marketing, thanks to digital, has moved from being brand-led to category-led. In the past, I went looking for a brand. Today, when I search on the net, I look for the category. For instance – earlier, if I wanted to buy an SUV, it is quite likely that I would have looked for an SUV in the brand’s outlet. Today, I type ‘SUV’ in the search engine. I type the category and not the brand. That’s a fundamental shift in marketing. Once I get a category’s full-list, then I say – ‘can you share brands in the INR 5-12 lakh category?’ and add other filters and look at reputation, what my friends have to say, recommendations, price, service and convenience.” He further added that good marketing content today is audiovisual—video in most cases—and is in vernacular languages.
Shiv Shivakumar asked the hundreds of faculty and students in attendance, “When was the last time a serious academic came up with something new in the world of management? Not for the last 25 years. Practising managers are bringing the concepts to the table by experimenting with their companies.” He exhorted academics to lead the way and not to follow. He also urged academics and universities to ensure that more real-world examples and interdisciplinary thinking be brought to learning as innovation is happening at the intersection of disciplines of study.
The conclave featured some illustrious marketing professionals, entrepreneurs and leaders from a gamut of industries, shedding light on some of the recent trends that have changed the way marketers look at products, markets, distribution channels, consumers and user experience. The three panels for the day were—“Marketing in the Age of Millennials” with Hrishikesh Shende, Business Director, Adidas for Emerging Markets and David Appasamy, Head of Brand and Strategy at Social Beat; “Marketing in the Age of AI” with Janani Dwarakanath, Head of Product Marketing at Freshworks and Girish Ramdas, Co-Founder and CEO of Magzter; and “Marketing during Crisis” with Mudit Mathur, General Manager for India and South Asia at Dole Foods and LV Navaneeth, CEO of The Hindu Group.
The conference concluded with an exclusive power talk for the students of Krea, delivered by Chetan Gore, Vice President and Business Head of Reliance Retail.
Krea University opened its Early Action round to Undergraduate admissions on 19 October 2020 and this round closes on 20 November 2020. The Early Action Round is the shortest application window in the admissions cycle, and offers significant benefits to applicants who like to plan early.
Applying in the Early Action round provides multiple benefits to the aspirants. These include receiving a decision on the application by the end of the year, much before the board exams. It also is highly recommended for applicants seeking Financial Assistance, as this round puts them in a better position to avail aid.
Speaking about the benefits of this round, Director-Admissions, Padmini Sankaran shares, “The Early Action Round has been designed to help aspirants gain a head start with applications. It provides them with ample exam-free time to focus on their Krea application form and its requirements which gives them an opportunity to showcase their potential beyond academic achievements. The round ensures that they have the advantage of choice without being pushed against deadlines.’’
SIAS offers three-year BA (Honours) and BSc (Honours) degrees, with an option to do an additional year of Advanced Studies. It is a fully residential programme and the students embark on their learning journey nestled in a campus, which is a rich combination of green spaces and urban culture, located in Sri City, Andhra Pradesh, 55 kms from Chennai.
Founded by a stellar team of eminent global leaders, Krea University provides students with an education journey that prepares them with diverse skills for the world of tomorrow. The unique Interwoven Learning Model equips students with not just varied knowledge elements but also helps them comprehend how these converge in the real world.
Vice-Chancellor, Dr Sunder Ramaswamy says, “Krea’s mission statement is to prepare humanity for an unpredictable world, and it has never been more relevant. Today, more than ever before, the world needs impactful leaders and pivotal change-makers and at Krea, we prepare students to be them. The Admissions process has been thoughtfully crafted keeping in mind the disruption around us and to ensure that each applicant has a seamless experience.”
The two-stage undergraduate admission process at SIAS is holistic and multidimensional. It gauges the potential of a student beyond academic scores and singular eligibility criterion.
With a choice of 9 majors, 15 minors, 4 joint majors and multiple concentrations, the students are introduced to an extensive range of core and skill courses in their first year. They are guided by some of the finest academic minds who come with multidisciplinary education from reputed international universities like Oxford, Cambridge, Harvard UC Berkeley, Imperial College, Columbia, NUS among others.
The students gain to access a range of immersive study, research and work opportunities around the world. Krea University has noteworthy partnerships including MIT Dalai Lama Centre for Ethics, University of Chicago, Stanford University, Australia Council of Arts, King’s College London, James Cook University, Berkeley Global, The India Oxford Initiative, Victoria University of Wellington, Nottingham Trent University and many more.
Students also get to be a part of a talented peer group which brings together high achievers from across the country. The cohort at the Undergraduate schools comprises students from 18 states and across 50 cities. These include promising sportspersons with global achievements, budding authors, researchers with published literature, performing artists, and young entrepreneurs among others.
The applications will be assessed on a rolling basis. Students who wish to unlock the many benefits of Early Action Round are encouraged to apply before 20 November 2020. The application portal for SIAS can be accessed here.
Historian Ramachandra Guha will come out with a book on cricket in November, which will trace the entire arc of the game in India, across all levels at which it is played and also present vivid portraits of local heroes, provincial icons, and international stars.
The School of Interwoven Arts and Sciences at Krea University welcomed 144 talented students into the second cohort of the undergraduate programme.