‘AIMA India Case Research Centre’ publishes marketing management case study by IFMR GSB professor in their latest issue

‘AIMA India Case Research Centre’ publishes marketing management case study by IFMR GSB professor in their latest issue

The AIMA India Case Research Centre, a well-known portal focusing on developing and publishing industry based India-focused research cases, has published a marketing management case study by Prof Sathya Saminadan, Assistant Professor at IFMR GSB – Krea University. The case study titled ‘Sustaining the Market Share Against the Branded Firms in an Unorganized Sector’, explores several unorthodox marketing and relationship strategies used by an entrepreneur against branded firms. The case study also highlights the realities of the market, a perspective that would serve well for management students. 

Read the case study here: https://www.caseresearchaima.in/frontend/product_display/390

New-age marketing case study co-authored by IFMR GSB professor to be presented at NACRA 2021 Conference

New-age marketing case study co-authored by IFMR GSB professor to be presented at NACRA 2021 Conference

Prof Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor of Marketing at IFMR GSB – Krea University, has co-authored a case study about the marketing of the book series “Incredible Champions” written by Dr N Chandrasekaran. The case study has been accepted for presentation at the North American Case Research Association 2021 (NACRA 2021) Conference to be held in October this year. As the lead author of the case study, Prof Sathyanarayanan shall be presenting it at the conference. 

How effective is the ‘net-zero’ concept when it comes to tackling carbon emission and climate change? Prof Soumyajit Bhar explores the repercussions of increased technology-dependence

How effective is the ‘net-zero’ concept when it comes to tackling carbon emission and climate change? Prof Soumyajit Bhar explores the repercussions of increased technology-dependence

Net-zero refers to the balance between the amount of greenhouse gas produced and the amount removed from the atmosphere. While this has been incorporated by governments and corporations to keep the rising global temperature under 1.5 degrees Celsius, the concept has been critiqued by multiple climate scientists for a number of reasons.

Addressing the possible outcomes of this concept, Prof Soumyajit Bhar – Visiting Assistant Professor of Environmental Studies at Krea – pens an important piece for ‘Down to Earth’ Magazine on the importance of collectively charting pathways to reduce our consumption demands and the need to adopt non-materialistic ways to seek human fulfilment.

Read the full article here: https://www.downtoearth.org.in/blog/climate-change/is-net-zero-concept-zeroing-in-on-climate-change-a-sustainable-consumption-critique-78252

How and Why India’s Climate will Change in the Coming Decades: Prof Chirag Dhara explores the impact and risks of climate change in an article for ‘The India Forum’

How and Why India’s Climate will Change in the Coming Decades: Prof Chirag Dhara explores the impact and risks of climate change in an article for ‘The India Forum’

Prof Chirag Dhara, Assistant Professor of Environmental Studies at Krea University, co-authored an important article on climate change and its effect on India for ‘The India Forum’ – a journal-magazine known for covering contemporary issues. Placing an emphasis on regional climate assessments, the authors look at the findings released by the Department of Science and Technology and analyse the potential impacts that await the country.

Read the article here: 

https://www.theindiaforum.in/article/how-and-why-india-s-climate-will-change-coming-decades

TODAY @ 4.30 PM IST: CWP’s Sameer Thomas to present at a conference organised by University of Oxford

TODAY @ 4.30 PM IST: CWP’s Sameer Thomas to present at a conference organised by University of Oxford

Prof Sameer Abraham Thomas, Faculty Associate at Krea’s Centre for Writing and Pedagogy (CWP), will be presenting a paper on “The home and the hostel: Negotiating space and equity in the on/offline classroom” at the ‘Education in Crisis: Rethinking Education in (Post)-Pandemic South Asia’  Conference today, at 4.30 PM IST. This conference is hosted by Education South Asia, based at the Contemporary South Asian Studies Programme (CSASP), Oxford School of Global and Area Studies (OSGA), University of Oxford, and supported by the University of Oxford’s ESRC Impact Acceleration Account.

To catch the whole session live, head over to- 

The Facebook page: https://www.facebook.com/oxedsouthasia

The YouTube Channel: https://www.youtube.com/channel/UC10JBDu_cccXAUVLvBpsz9w

The state of Sundarbans amidst a pandemic, calamity, and ecological crisis – Prof Kalpita Bhar Paul pens a thought-provoking article for ‘Mongabay’

The state of Sundarbans amidst a pandemic, calamity, and ecological crisis – Prof Kalpita Bhar Paul pens a thought-provoking article for ‘Mongabay’

Prof Kalpita Bhar Paul, Assistant Professor of Philosophy at Krea University, has authored a powerful piece on how Covid-19, cyclones and conservation programmes, in the past 18 months, have altered the economy, ecology and occupations of people in Indian Sundarbans. Highlighting the biodiversity conservation and the developmental activities that have changed the livelihood patterns there, this article was published as an opinion piece on ‘Mongabay’ – a US-based conservation and environmental science news platform. 

Read the article here: https://india.mongabay.com/2021/07/commentary-challenges-of-conservation-cyclones-and-covid-19-in-the-lives-of-sundarban-residents/

Is sustainable tech like EV really sustainable? – Climate Physicist and Professor at Krea University, Chirag Dhara co-authors an opinion article for ‘Scientific American’

Is sustainable tech like EV really sustainable? – Climate Physicist and Professor at Krea University, Chirag Dhara co-authors an opinion article for ‘Scientific American’

Prof Chirag Dhara, Assistant Professor of Environmental Studies at Krea University, co-authored an opinion piece on sustainable technology. In this analysis, the authors delve deeper into the EV paradigm and question its ‘sustainability’. Originally published in the popular science magazine Scientific American, the article was republished in the digital news site Scroll.in.

Read the article here: https://scroll.in/article/999108/in-an-infinite-growth-paradigm-even-electric-vehicles-will-remain-utterly-unsustainable

The Telegraph publishes opinion piece on ‘Covid phobia’ authored by SIAS professors

The Telegraph publishes opinion piece on ‘Covid phobia’ authored by SIAS professors

Life, undoubtedly, is uncertain; but when we experience this uncertainty in our everyday affairs, we end up suffering from a ‘novel’ phobia — ‘Covid phobia’. 

Prof Soumyajit Bhar, Visiting Assistant Professor of Environmental Studies (full-time), and Prof Kalpita Bhar Paul, Assistant Professor of Philosophy, have together authored an important article on rediscovering the human touch amidst a global pandemic. The article elaborates on the importance of collaboration during such an emergent crisis, and how we, as a society, need to find a way to tackle our fears. 

Read the full article here: https://www.telegraphindia.com/opinion/rediscover-the-human-touch-covid-phobia/cid/1821766

MBA Office releases the medal winners, merit scholarship awardees, and Dean’s Merit List from the IFMR GSB MBA batch of 2019-21

MBA Office releases the medal winners, merit scholarship awardees, and Dean’s Merit List from the IFMR GSB MBA batch of 2019-21

We are delighted to share the list of medal winners, merit scholarship awardees and the Dean’s Merit List at IFMR Graduate School of Business (IFMR GSB), Krea University from the MBA batch of 2019-21.

Medal winners:

The first three medals – the C.M.Kothari Medal; the A.Sivasailam Medal; the A.M.M. Arunachalam Medal – are awarded to students based on their academic performance (CGPA) at the end of their two-year MBA programme.

The HT Parekh Medal is given to a student for their best all-round performance in academics and extracurricular activities. 

Here is the list of winners: 

S.No.NameRankMedal
1Swasti 1st rankC.M.Kothari Medal 
2Harini G2nd rankA.Sivasailam Medal 
3Sonu Agarwal3rd rankA.M.M. Arunachalam Medal
4Srishti MaheshwariBest all-round performanceHT Parekh Medal 

Dean’s Merit List (Batch of 2019-21):

The top 5% students in a batch, on the basis of academic performance (CGPA) at the end of second year, will be included in the Dean’s Merit List. Below are the students from MBA batch of 2019-21 who made it to the Dean’s Merit List:

S.No.Name
1Aditya Logad
2Tanmoy Acherjee
3Utkarsh Srivastava
4Srishti Maheshwari
5Sumit Jha
6Modi Yash Kamleshbhai

Merit Scholarships:

We are also delighted to share the list of students who secured the Merit Scholarship. Merit scholarships are awarded to the students securing top four ranks, based on the CGPA at the end of the second year.

The Merit Scholars from the MBA batch of 2019-21 are:

S.No.Name
1Swasti
2Harini G
3Sonu Agarwal
4Aditya Logad

‘Social Science and Medicine’ Journal accepts impactful paper on supply chain co-authored by Prof Vijaya Subramanian

‘Social Science and Medicine’ Journal accepts impactful paper on supply chain co-authored by Prof Vijaya Subramanian

Prof Vijaya Subramanian —  Sundram Fasteners Associate Professor of Operations Management at IFMR GSB — has co-authored a paper titled “Essential medicine shortages, procurement process and supplier response: A normative study across Indian states”. Accepted in the “Social Science and Medicine” journal, the paper analyses the supply chain factors leading to essential medicine shortages in the public health system in India. Access the paper here.