‘The Case for Women’ Global Case Writing Competition shortlists impactful case study by Prof R Sathyanarayanan

‘Happy Self Publishing’, a business management case study authored by Prof R Sathyanarayanan (Associate Professor of Marketing at IFMR Graduate School of Business – Krea University), has been shortlisted as one of the Top-6 Global finalist case studies in “The Case for Women” Global Case Writing Competition open to management faculty members around the world.

In partnership with ‘The Case for Women’ Organization and Forté Foundation, Emerald Publishing launched this case study competition focusing on the female case protagonist. Prof Sathyanarayanan’s case study — focusing on a woman-led firm in India with a successful global operation — was published earlier this month.

Access the case study here: https://www.emerald.com/insight/content/doi/10.1108/CFW.2020.000008/full/html

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