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Abhyudhaya 2021

Escape Escapades

Abhyudaya is IFMR Graduate School of Business (GSB) – Krea University’s flagship cultural event, hosted annually in the month of February. Infusing management elements into the event, the conclave comprises a potpourri of events and competitions catering to management students.

Participants haling from top management institutes such as IIM, FMS, XLRI, SP Jain, SIBM, LIBA, MDI et al, are given the opportunity to showcase their talent in different categories and competitions in our 3-day fest. 

An excellent line-up of eminent personalities, a range of activities, new friendships and memories worth a lifetime — an adventure like no other awaits you at Abhyudaya 2021!

“All the best stories in the world are but one story in reality - the story of escape. It is the only thing which interests us all and at all times, how to escape.”

Walter Bagehot

Abhyudhaya 2021

Remember those days when we thought the lockdown at the beginning of the pandemic was going to be temporary? But, with the infection rates increasing by the day, it dawned on our collective spirit that this “new normal” is here to stay. And so, we devised our own coping mechanisms. Our escape plans from these new adjustments. 

Confined to our screens, staring at each other from afar via Zoom and repeating this day after day became our new normal. With the aim to break away from this monotonous routine, we realised that there had to be some escape. 

And thus, Escape Escapades came into being.


An act that’s exciting, daring or adventurous. Akin to the thrill in group activities such as solving mysteries or straitjacketing out of an escape room. With clues, puzzles and other mysterious elements in the path, the group works together to solve them all one by one, completing the whole adventure layer by layer. 

That’s what Abhyudaya Digital Fest 2021 is all about. Participants will be encouraged to come up with solutions to unique puzzles, use their collective strategy approach and decision-making skills, and crack the task to win the ultimate title. All of this will be divided into various rounds spread out in a number of activities.

Main Events

Krea Talks

Stories help us connect with each other, teaching us empathy and giving us the opportunity to feel what somebody else is feeling. Living their lives vicariously. At Krea Talks, we promise conversations and stories that mean something; not just mere webinars or sessions. Engaging, interactive, with the right amount of lessons, inspirations and influence weaved in — come, hear stories of people from all walks of life and experience how they navigate about in this crazy, crazy world.

The stand-up show

Who doesn’t love a good laugh? Sometimes, after a hard day of studying, you simply want to unwind. Come, unwind and share a few laughs with your pals with a stand-up artist at the end of the evening spreading some infectious laughter. Stay tuned for the big announcement, revealing the artist

Annual Film Festival

Movies inspire us; movies capture our emotions; movies allow us to experience the unimaginable. And all that is made possible by the brilliant minds which have the ability to put forward their ideas and visions through movies. Abhyudaya 2021 brings to you a short film festival that will explore the participants’ ability to create, visualise and capture on film the very essence of what their vision is. So, warm up your creative muscles and let the ideas flow! 

Campus Ambassador Programme

Become an ambassador for your college and help us share the message. Leverage your networking skills and add spice to your resume.

The Campus Ambassador Program will help spread the word about this exciting fest at B-Schools and UG colleges all over the country. Unlike every year, this year the fest is taking place on a digital platform. Therefore, the number of participants is slated to be high, with almost 10K students expected to participate. With grand plans and promotions in the offing, the Campus Ambassador Program will function as an effective marketing tool without little to no expenses.

Participating Clubs and Committees

Events & Contests


Raga is the music club of IFMR GSB, Krea University.


Abhinay is the Theatre club of IFMR GSB, Krea University.

Q Team

Q team is the quiz club of IFMR GSB, Krea University


Nritya is the dance club of IFMR GSB, Krea University. Click Link for Dare2Compete page.

Speakers Club

Speakers club of IFMR GSB has a mission to endorse the art of speaking in one and all.


Shutterbug is the photography club of IFMR GSB, Krea University.

Analytics Club

To encourage and advocate business with data tools and techniques

The Entrepreneurship Committee

We aim to transform the innovative ideas into viable business propositions.

Women in Business

WIB mission is to empower women achieve success on their own terms.


Arthasabha is the Finance Committee of IFMR-GSB, Krea University.


B-Sportive is the sports committee of IFMR GSB, Krea University


Synergyis the HR committee of IFMR GSB, Krea University.


Markeholic is the marketing committee of IFMR GSB, Krea University


Sanchalan is Operations & IT committee of IFMR GSB, Krea University


EDGE is the consulting committee of IFMR GSB, Krea University.


Abhyudaya is the annual fest of IFMR GSB, Krea University.