Dr Suresh Govindapuram, Assistant Professor of Economics, IFMR GSB, Krea University has completed an online course on the Fundamentals of Case Teaching by Harvard Business Publishing (HBS). Case study pedagogy in Business Schools places students in real-world decision-making roles, enhancing analytical skills, critical thinking, creativity, and communication. Effective faculty approaches are crucial, and MBA/BBA students benefit from mastering management …
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Dr R S Sathya Saminadan’s New Milestone in Digital Marketing
Dr R S Sathya Saminadan, Associate Professor of Practice & Area Chair – Marketing, IFMR GSB, Krea University has successfully completed the Post Graduation Program in Digital Marketing from Purdue University.
Jyothis Maria Franklin, PhD student, IFMR GSB presented a research paper
Jyothis Maria Franklin, PhD Student, IFMR GSB, Krea University presented a research paper at the Management Education and Research Colloquium (MERC) 2024 by the Indian Institute of Management, Kashipur between 31 May, 2024 – 1 June, 2024. The title of the paper is Investigating Consumer Awareness of Deceptive Advertisements Cited by Regulatory Institutions. Abstract of the …
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Dr Neelam Nakra Delivers a Conference Presentation and Publishes an Article on Sustainable HRM and Leadership
Dr Neelam Nakra, Assistant Professor of OB & HR, IFMR GSB, Krea University presented a research paper titled Towards the nomological network of sustainable human resource management at the 24th Annual Conference of the European Academy of Management, held on 25-28 June, 2024 at the University of Bath, United Kingdom. Recently, Dr Neelam Nakra also co-authored …
Soumyabrata Basu, PhD student, IFMR GSB presented a paper and chaired a session at a conference in Portugal
Soumyabrata Basu, a PhD student at IFMR GSB, Krea University, presented a paper titled Creditor Rights and Firm’s Cost of Debt: Empirical Evidence from Indian Firms at the prestigious 33rd European Financial Management Association Conference, held at the Lisbon School of Economics and Management in Portugal. The paper was co-authored with Dr Praveen Bhagawan, Associate Professor and …
An Interview with Dr R S Sathya Saminadan: From a Marketing Professor to an Acclaimed Fiction Author
An author interview with Dr R S Sathya Saminadan, Associate Professor of Practice & Area Chair – Marketing, IFMR GSB, Krea University has been featured in the Indian daily newspaper Mid-Day. In the interview, Dr Saminadan discusses his journey as a fiction author of two books – Gauri..!! and The Deception Moment, the inspiration behind his stories, and his …
Sathyanarayanan Ramachandran to Deliver a Presentation at ADMC 2024, Delft, Netherlands
The paper Design Thinking View on an affordable public bike-sharing project from India by Sathyanarayanan Ramachandran, Associate Professor of Marketing, IFMR Graduate School of Business, Krea University, has been accepted for presentation at the Academic Design Management Conference (ADMC) 2024. ADMC is a prestigious international academic design management conference held annually in various locations around the world. This …
Dr Gayathri Sampath Authors a Short Story Titled Pest Control
The short story Pest Control by Dr Gayathri Sampath, Associate Professor, Strategy, IFMR GSB, Krea University was judged the Grand Winner of Season 6 of the India Writing Project Read More
Does cap-and-trade scheme impact energy efficiency and firm value? Empirical evidence from India
Dr Jyoti Prasad Mukhopadhyay, Associate Professor, Economics & Area Chair – Economics, IFMR GSB, Krea University has co-authored a research paper titled Does cap-and-trade scheme impact energy efficiency and firm value? Empirical evidence from India with Kalyani Pal, PhD student, IFMR GSB, Krea University and Dr Praveen Bhagawan, Associate Professor, Finance, Accounting and Quantitative Finance & Area Chair – …
Sathyanarayanan Ramachandran Delivers a Talk on Marketing Success Case Studies in the Organic Products Industry
Sri Venkateswara University, Tirupati, invited Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor, Marketing, IFMR GSB, Krea University to speak about the Marketing Success Case studies in the organic products industry during the national webinar on Marketing Dilemmas and Triumphs in the Organic Products Industry: A Few Indian Perspectives held on 27 April, 2024. He shared critical …