Menu
Dr Jayasankar Ramanathan is an Associate Professor of Marketing at IFMR Graduate School of Business, Krea University. His research has been published in journals including the Journal of Business & Industrial Marketing, Marketing Intelligence & Planning, Journal of Brand Management, Journal of Product & Brand Management, and the Journal of Business Ethics. He has taught courses such as Marketing Management, Brand Management, Marketing Research, Consumer Behavior, Services Marketing, Marketing Ethics, and Business Ethics. He received a Bachelor’s degree in Engineering from Birla Institute of Technology and Science, Pilani, Rajasthan. He completed doctoral studies and received the Fellow title from the Indian Institute of Management Kozhikode. Before joining the doctoral program, he was employed as a Programmer Analyst at Cognizant Technology Solutions and was a member of the R&D team at Cognizant Academy. After completing the doctoral programme, he was employed as a Visiting Assistant Professor and then as an Assistant Professor at the Indian Institute of Management Indore and later as an Assistant Professor at the Indian Institute of Management Visakhapatnam. He is a member of the American Marketing Association, Association for Consumer Research, Society for Business Ethics, All India Management Association, and the Institute of Directors.
Understanding Stakeholder Reactions to Marketing/Ethics Phenomena
RESEARCH PUBLICATIONS
ORCID iD: 0000-0003-1494-9877; Scopus Author ID: 56589675900
PEER-REVIEWED JOURNALS
Ramanathan, J. (2021). Stock Market Reaction to Regulatory Action on Anticompetitive Practices in India. Competition Commission of India Journal on Competition Law and Policy, 2(December): 45-70.
Nagarajan, K., Swain, B., and Ramanathan, J. (2022). Ethical Marketing Strategies: The Unique Nash Equilibrium. Journal of Business and Industrial Marketing, 37(6): 1373-1388.
Ramanathan, J. and Swain, B. (2019). Are Marketers Egoists? A Typological Explication. Journal of Business Ethics, 155(2):611-621.
Ramanathan, J. and Velayudhan, S.K. (2017). Comparing Consumer Evaluations of Services-to-Services Brand Extensions with Services-to-Goods. Marketing Intelligence and Planning, 35(7): 877-891.
Ramanathan, J. and Velayudhan, S.K. (2015). Consumer Evaluation of Brand Extensions: Comparing Goods to Goods Brand Extensions with Goods to Services. Journal of Brand Management, 22(9): 778-801.
Ramanathan, J. and Purani, K. (2014). Brand Extension Evaluation: Real World and Virtual World. Journal of Product and Brand Management, 23(7): 504-515.
Ramanathan, J. (2013). Consumer Evaluation of Brand Extensions: Good to Service and Service to Good. Vikalpa: The Journal for Decision Makers, 38(2): 81-96.
WORKING PAPERS
Franklin, J.M. and Ramanathan, J. (2023). Advertising Ethics: A Review of Literature. IFMR GSB Working Paper. WP 23-003.
Singh, S. and Ramanathan, J. (2022). Research Trends in Customer Satisfaction in Online Shopping. IFMR GSB Working Paper. WP 22-004.
Ramanathan, J. and Swain, B. (2016). Are Marketers Egoists? A Typological Explication. IIM Indore Working Paper. WP/01/016/MM.
Ramanathan, J. and Sunder, D.L. (2016). Do Investors See New Product Introductions as Value Adding Activities? An Analysis of Stock Market Reactions to New Product Announcements in India. IIM Indore Working Paper. WP/02/016/SM.
Sunder, D.L. and Ramanathan, J. (2016). Stock Market Reactions to Acquisition Announcements in India: Do Premiums Matter? IIM Indore Working Paper. WP/01/016/SM.
CONFERENCE PRESENTATIONS, PROCEEDINGS AND PAPERS
Presenting author indicated in bold
Ramanathan, J. and Sunder, D.L. (2022). Stock Market Reactions to New Product Announcements: The Roles of Product and Brand Strategies. In Proceedings of the 2022 American Marketing Association Winter Academic Conference (pp.165-167). USA: American Marketing Association. Paper presented at the 2022 American Marketing Association Winter Academic Conference, Las Vegas, Nevada.
Swain, B. and Ramanathan, J. (2020). Is It Ethical to Charge More than the Maximum Retail Price? In Proceedings of the 27th Annual International Vincentian Business Ethics Conference (pp.81-84). New York: Niagara University. Paper presented at the 27th Annual International Vincentian Business Ethics Conference, Niagara University, New York.
Rajasekhar, M.V. and Ramanathan, J. (2020). Does Stock Market React to Advertising Standards Council of India’s Press Releases? In S. Sarangi (Ed.), Book of Abstracts: Managing Businesses in the Digital Economy (pp.81-81). New Delhi: Bloomsbury. ISBN: 978-93-89714-12-8. Paper presented at the 6th International Communication Management Conference 2020, MICA, Gujarat.
Ramanathan, J. and Swain, B. (2019). What Effects Does Full-line Forcing Have on Dealership? In Book of Abstracts: 2019 IIM Indore-NASMEI Summer Marketing Information Systems Conference (pp.123-123). New Delhi: Emerald. ISBN: 978-1-78635-428-0. Paper presented at the 2019 IIMI-NASMEI Summer Marketing-IS Conference, IIM Indore, Madhya Pradesh.
Ramanathan, J. and Sunder, D.L. (2018). New Product Announcements: Stock Market Reactions in India. In J. Conduit, C. Plewa, and D. Wilkie (Eds.), 2018 ANZMAC Conference Proceedings (pp.533-536). Adelaide: University of Adelaide. ISBN: 978-1-877040-65-8. Paper presented at the ANZMAC 2018 Conference, University of Adelaide, Adelaide.
Nagarajan, K., Swain, B., and Ramanathan, J. (2018). Ethical Marketing Strategies: The Unique Nash Equilibrium. In Final IVBEC 2018 Proceedings (pp.206-208). New York: St. John’s University. Paper presented at the 25th Annual International Vincentian Business Ethics Conference, St. John’s University, New York.
Mishra, A. and Ramanathan, J. (2017). Effect of Extension Consumption Experience on Parent Brand Equity: A Conceptual Framework. 2017 Winter AMA Conference, Orlando, Florida.
Swain, B. and Ramanathan, J. (2016). Ethical Crafting with Ethical Maintaining: A Maxim of Ethical Positioning. In Proceedings of Conference on Brand Management (CBM-2016) (pp.118-118). New Delhi: Emerald. ISBN: 978-1-78635-411-2. Paper presented at the Conference on Brand Management, Indian Institute of Technology, Delhi.
Mishra, A. and Ramanathan, J. (2016). Reciprocal Effect of Experience of Product Extension on Parent Brand Attitude: A Conceptual Framework. 2016 Annual Conference of the Emerging Markets Conference Board, Chulalongkorn Business School, Bangkok.
Ramanathan, J. and Swain, B. (2015). Course on Marketing Ethics at IIM Indore: A Reflection. Sixth UN Supported PRME Asia Forum, Goa Institute of Management, Goa.
Ramanathan, J. and Purani, K. (2015). Attitude Toward Corporate Brand: Conceptualizing Spillover Effects Across Various Markets. In G.T. Papanikos (Ed.), 12th Annual International Conference on SΜΕs, Entrepreneurship and Innovation: Management – Marketing – Economic – Social Aspects, 3rd Annual International Colloquium on Branding & 2nd Annual International Conference on Small Societies-Small Business-Small Cities & Villages 27-30 July 2015, Athens, Greece: Abstract Book (pp.30-31). Athens: Athens Institute for Education and Research. ISBN: 978-960-598-025-2. Paper presented at the Third Annual International Colloquium on Branding, Athens Institute for Education and Research, Athens.
Ramanathan, J. (2014). Brand Extension Evaluation: Some New Findings. North American Society for Marketing Education in India Conference, Great Lakes Institute of Management, Chennai.
Ramanathan, J. (2012). Consumer Evaluation of Brand Extensions: Good to Service and Service to Good. Doctoral colloquium at IIML International Conference in Marketing, Indian Institute of Management Lucknow, Noida Campus.
Ramanathan, J. (2011). Consumer Evaluation of Cross-natured Brand Extensions. Early proposal track at the 4th IIMA Doctoral Colloquium, Indian Institute of Management Ahmedabad.
Ramanathan, J. (2008). On Self-Concept, Brand Extensions, and Virtual Worlds. Doctoral Consortium, Strategic Management Society India Conference, Indian School of Business at Hyderabad.
OTHER PUBLICATIONS
BOOK CHAPTER
Ramanathan, J. and Swain, B. (2017). Course on Marketing Ethics at Indian Institute of Management, Indore: A Reflection. In Swamy, R. (Ed.). Responsible Management Education: Some Voices from Asia (pp. 95-111), USA: Business Expert Press.
TEACHING CASE
Chandrasekaran, N. and Ramanathan, J. (2023). Dabba Chetty Shop: Strengthening a Niche Market or Expanding Internationally. Publisher: Ivey; Distributor: Harvard Business Publishing Education.
Ramanathan, J. and Purani, K. (2016). Vidita Cleaning Products vs. Rainbow Market Research Services. Publisher: IIM Kozhikode; Distributor: ET Cases.
BOOK REVIEWS
Ramanathan, J. (2012). The Myth of the Ethical Consumer by T.M. Devinney, P. Auger, and G.M. Eckhardt. Journal of Product and Brand Management, 21(1): 68.
Ramanathan, J. (2011). The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t by R.I. Sutton. Metamorphosis: A Journal of Management Research, 10(1):58-60.
Ramanathan, J. (2010). Academic Writing: A Guide for Management Students and Researchers by M.M. Monippally and B.S. Pawar. Decision, 37(2): 103-105.
Ramanathan, J. (2010). Designing Research for Publication by A.S. Huff. Vikalpa: The Journal for Decision Makers, 53(3): 152-153.
Ramanathan, J. (2010). Theory Building for Hypothesis Specification in Organizational Studies by B.S. Pawar. IIMB Management Review, 22(3): 130-131.