Associate Professor of Practice
PhD - Sri Chandrashekara Viswa Maha Vidyala University
Dr. Sathya Saminadan RS, a Ph.D. in Marketing from Sri Chandrashekara Viswa Maha Vidyala University has 19 rich years of Work experience. He served the industry for 10 years and moved to Academia in 2010. Completing 10 years in Academia he is currently with IFMR Graduate School of Business, Krea University. Initial career started with a Pharmaceutical Company as a Sales representative. Later moved to the aviation industry and later into the banking sector until he moved to Academics.
Dr. Sathya, had a vibrant career growth, starting as a Sales Executive to Vice President Marketing. He had been a part of every marketing department which included Sales, Training, Digital Marketing and Product strategy. He was a Vice President and he headed the branches in the bank, led a large holistic team of managers, and was responsible for Market broadening and Revenue generation.
In 2010 he moved to Great Lakes Institute of Management as a lecturer for marketing to fulfill the passion of becoming a professor.
In 2018, Dr. Sathya, Completed his Ph.D. in Ecommerce in alliance with consumer behavior from the University, SCSVMV – Kanchipuram.
He was awarded as the best professor for the year 2016 by the International Business Conference, Goa for his contribution towards teaching and research in the area of Marketing by IMRF, Vijayawada.
Dr. Sathya Saminadan has published research papers and articles in the area of E-Commerce, SEO strategies, and other marketing domains. Dr. Sathya is a practitioner of his own will. He renders consulting services to some of the start-up companies and established firms and helps them in designing digital strategies and Business development models.
Dr. Sathya is also an author. He published his first fiction work in October 2020. The book was very well received among the readers’ fraternity and it was recommended as one of the best books for summer 2021, by DEMode, an International Magazine. The book was also recognized as one of the Top-Sellers on Amazon for the month of January 2021.
Marketing, Digital Marketing, ECommerce, Retail Marketing
Sustaining the Market Share against the Brnded Firms in an Unorganized Sector, Case Study, AIMA case research Centre, Display no.390
Other Publications – Book
Genre – Contemporary Fiction
Name – Gauri – One Woman, One Story, Million lives.
Link : https://www.amazon.in/Gauri-Woman-Story-Million-Lives/dp/1649516916/ref=sr_1_1?dchild=1&keywords=Gauri+sathya+sam&qid=1630488261&sr=8-1
Digital Marketing, Marketing Management, Sales & Distribution, Business to Business Marketing
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Dr Sathya after Completing MBA from IFMR, have 19 rich years of Work experience of which 10 years he was in the Industry and 9 years in Academia. Initial career started with a Pharmaceutical Company as Sales representative. Later moved to aviation industry and later into banking sector.
Had a vibrant career growth, starting as a Sales Executive to Assistant Vice President. Served and been a part of every marketing department which included Sales, Training, Digital Marketing and Product strategy. Was heading the branches in bank, lead a holistic team of managers who were responsible for revenue and broadening market.
During 2010 moved to Great Lakes Institute of Management as lecturer for marketing as move towards the passion of becoming a teacher.
Dr Sathya, Completed his PhD in Digital Marketing in alliance with search and purchase behaviour of the consumer from the University, SCSVMV – Kanchipuram.
He is associated with than a dozen colleges in Chennai and outer as a visiting prof. and to name a few, IIT- Madras, LIBA and SRM.
He was awarded as the best teacher for the year 2016 by International Business Conference committee, Goa for the contribution towards teaching and research in the area of Marketing.
Been a committee chair in many occasions for to manage an event, conference, department and institution building exercises.
Dr Sathya Saminadan have also published several research papers and some them were widely recognized among the research community, to name a few :
Research Work currently involved in :
Publications so far:
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