Associate Professor - Strategic Management
Dr Gayathri is a management professional with over 2 decades of experience, blending practitioner insights and academic rigour in all her engagements. During her tenure in consulting (1994-2011), she handled assignments in Indian and global contexts across a variety of sectors. Her consulting expertise is in the areas of Marketing and Business Strategy including Go-Ro Market Strategies, Opportunity Identification, Entry strategies and Evaluating Business Models and Plans.
The last 3 years of her consulting career was at a senior management cadre, reporting directly to the CEO/ India head. After close to 15 years in the corporate world and a decade of academic association as visiting faculty with various business schools, she switched to full-time research and teaching in 2016.
After completing her PhD in 2016, she joined the Business & Strategy Department at School of Business, NMIMS – one of the top 10 business schools in the country. She was Chair of the Strategy department since 2018 and closely involved in curriculum development for the various Strategy courses offered by SBM across various programmes.
She has even presented her research work at conferences and published cases and papers in domestic and international journals. She is currently pursuing research related to social enterprises and digital payments.