Dr Gayathri is a management professional with over 2 decades of experience, blending practitioner insights and academic rigour in all her engagements. During her tenure in consulting (1994-2011), she handled assignments in Indian and global contexts across a variety of sectors. Her consulting expertise is in the areas of Marketing and Business Strategy including Go-Ro Market Strategies, Opportunity Identification, Entry strategies and Evaluating Business Models and Plans.

The last 3 years of her consulting career was at a senior management cadre, reporting directly to the CEO/ India head. After close to 15 years in the corporate world and a decade of academic association as visiting faculty with various business schools, she switched to full-time research and teaching in 2016.

After completing her PhD in 2016, she joined the Business & Strategy Department at School of Business, NMIMS – one of the top 10 business schools in the country. She was Chair of the Strategy department since 2018 and closely involved in curriculum development for the various Strategy courses offered by SBM across various programmes.

She has even presented her research work at conferences and published cases and papers in domestic and international journals. She is currently pursuing research related to social enterprises and digital payments. 

Social Entrepreneurship, Organisational Resilience, Strategic Agility

Research Publications

• Sampath, G., Bhattacharyya, S. S., & Krishnamoorthy, B. (2021). Microfoundations approach to strategic agility–Exploration to operationalization. Journal of General Management, 46(2), 103-128.
• Bhattacharyya, S. S., Verma, S., & Sampath, G. (2020). Ethical expectations and ethnocentric thinking: exploring the adequacy of technology acceptance model for millennial consumers on multisided platforms. International Journal of Ethics and Systems, 36(4), 465-489.
• Krishnamoorthy, B., & Sampath, G. (2018). The Emerging World Order of Digital Economy: Strategic Perspectives. NMIMS Journal of Economics and Public Policy, 42-45.
• Sampath, G., & Krishnamoorthy, B. (2017). Is strategic agility the new Holy Grail? Exploring the strategic agility construct. International Journal of Business Excellence, 13(2), 160-180.
• Exploring the Significance of Strategic Agility in Building Sustainable Competitive Advantage for Retail Banks (Working Paper No. ST-16-01)- NMIMS School of Business Management Working Paper Series, 2016

Case Studies

• Shrujan: Weaving long lasting threads of life – (Ivey Publishing – Product #: W21100-PDF-ENG
• Striders – Running towards or running away from growth? (Ivey Publishing – Product #: W19237-PDF-ENG)

Conference Papers

• Role of interoperability and interconnectivity in the adoption of mobile wallets: extension of the UTAUT2 Model – paper presented at Thought Leaders Conference on Managing Business and Innovation in Emerging Markets, organised by Journal of Academy of Marketing Science (JAMS) at ISB, Hyderabad, April 2018
• Understanding effects of perceived control and security concerns on intention to adopt robo-advisory – Paper accepted for presentation at 11^th ISDSI International Conference, IIM Tiruchirappalli – December 2017
• Strategic Agility in Serendipitous Times – Lessons from India’s Demonetization Experience – Paper accepted for presentation at Global Science & Technology Forum – 7th Annual International Conference on Business Strategy in the Age of Disruption – August 2017
• The Emerging World Order of Digital Economy: Strategic Perspectives – Paper presented at 2nd NMIMS Business School Industry Interaction Conference, Business Excellence in Digital Economy – January 2017
• The Significance of Learning, Market and Entrepreneurial Orientation in Performance of Retail Banks in India – Paper accepted for poster presentation at 7th IIM-Ahmedabad Conference on Marketing in Emerging Economies, January 2017.
• Building Sustainable Competitive Advantage in Retail Banking – Exploring the Significance of Strategic Agility – Paper accepted in ICOM 2015 (Abu Dhabi) – August 2015
• Are Indian banks strategically agile? Scope for adapting strategic agility to Indian retail banking sector – Paper presented in Great Lakes – Union Bank Banking Conference (2013)

Strategic Management, Strategy Implementation, Collaborative Strategies, Business Models & Strategies