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Sathyanarayanan has twenty years of industry and academic experience, having worked in Organizations like BIM, CII, CBS and also in European Union’s Global projects like Economic Cross-Cultural Programme (ECCP). Sathya Considers himself a motivator and enjoys the role of being a catalyst to vibrant, young minds and motivating them towards excellence in their areas of strength.

Before joining IFMR GSB, Sathya served as the Head of Education Initiatives in the Confederation of Indian Industry and was actively involved in setting up an Education Practice within CII to promote enhanced industry-institute interaction. He was also involved in the conceptual foundation for a government-backed Incubator in Chennai. Sathya has extensive experience in PG-level teaching in Marketing courses and in corporate training through MDPs and consulting assignments in India and abroad – especially Finland, Singapore, and Sri Lanka. He has trained executives from various companies like Toshiba, L&T, FLEX, CEAT, Escorts, GATI, BHEL, Sutherland, Indian Railways, India Post, LIC etc. He was also running a consulting practice under the brand Purple Ring.

Sathya is an invited Member of the CII Southern Region Core Group on higher education policy and a member of the Expert Committee of Indo-Japan Chamber of Commerce. Sathya is also a Gold medalist in marketing and a University Grants Commission NET-JRF holder. A winner in London Business School’s Case development Initiative in 2009.

He is also a recipient of Dewang Mehta Award for Best Teacher in Marketing and the Impact Best Professor award. Sathya regularly blogs on marketing and other business issues

Courses Taught at IFMR GSB

Sathya is a specialist in Consulting and Teaching courses like: Marketing, Brand Management, Advertising & Marketing Communications, Cross-Cultural Marketing, Design-based Marketing and Product Management.

Current Research Interests

Sathya’s research interests are in the areas of culture and brand management. He is also passionate about design thinking, history, business history and higher education policy.



Link to Personal Website / Blog

Prof Sathya’s marketing articles in LinkedIn can be accessed at: http://bit.ly/satmktg.