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Professor of Marketing at IFMR-GSB since August 2019, Dr. Sunanda Sangwan’s research focus is on consumer behavior in the area of marketing and technology interface. She has taught Marketing-related courses at various degree level programs, and Research Methods and Academic Writing for doctoral and MS by research programs.

Dr. Sangwan has published in well-known Journals like Data Base for Advances in Information Systems, Journal of Advances in Consumer Research, China Communications, European Management Journal, and Intl. Journal of Consumer Studies. She has presented her research in international conferences like INFORMS Marketing Science, ACR (American Chapter), IEEE chapters etc.

Dr. Sunanda Sangwan was previously with Shantou University, Guangdong, China (2012-18), Nanyang Technological University, Singapore (2001-2010), Copenhagen Business School, Denmark (1998-2000), and Aston University in Birmingham, UK (1994-1998).

She has served as Academic Coordinator of a Doctoral Program (NTU), Academic Coordinator for Global Executive MBA Program (CBS) and Vice Dean during her stint at Jindal Global Business School (2010-12). She was part of a global consortium team of nine major American and European b-schools that started an international EMBA program at Copenhagen Business School in Denmark.

Dr. Sangwan has also been a short-term visiting professor at Delft University of Technology in The Netherlands, Baltic Management Institute in Lithuania, and Trier University, Germany among others. She is trained in Case Study Method from Richard Ivey School of Business and has consulted through Executive and MBA level training and courses in many B-Schools in Western Europe, Baltic States, UK, Scandinavia, East Asia, India and China.

Sunanda obtained her MS degree from ISS, Erasmus University, and PhD from Rotterdam School of Management, Erasmus University, The Netherlands.

Courses Taught:

  • Marketing Management
  • Global Brands from Emerging Markets
  • International Marketing
  • E-Commerce
  • Marketing Research

Current Research Interest

Marketing in Virtual Environment, Technology Adoption, Seamless Marketing

Research Publications

  1. "Effect of Consumer Self-confidence on Information Search and Dissemination: Mediating Role of Subjective Knowledge”, (2018) International Journal of Consumer Studies Volume 43: pp. 46-57 (with Utkarsh and Pallavi Agarwal). ABDC A
  2. "Congruency Between Self as Communicated by Product Ensembles and Self as Perceived by Peers–Do the Two Match?",(2014) in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 307-312, (With Renu Emile). ABDC A
  3. A Comparative Study of Motivational differences for Online Shopping, (Dec 2009) ACM SIGMIS The Data Base for Advances in Information Systems, Vol. 40, No. 4 : 2842 (with Judy A. Siguaw) . ABDC A
  4. Social Networks: Toward A Research Agenda, (2008), International Journal of Virtual Communities and Social Networking, Vol. 1, No.1, pp. 1-3 (with Judy A. Siguaw).
  5. Analysis of the Mobile Communications Market Shares in China Based on Improved Stackelberg Model, China Communications (English Version), Oct. 2008 (with Cheng Ziyang, Guan Chong, Tang Shoulian). China SSC-7