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Sunanda Sangwan



PhD , Rotterdam School of Management, Erasmus University, The Netherlands.

Sunanda Sangwan is full Professor of Marketing at IFMR-GSB. Her research focus is on marketing and technology intersection. She has taught Marketing-related courses at various degree level programs, and Research Methods and Academic Writing for doctoral, and MS by research programs, and Executive education. Her current teaching for the MBA classes involves foundation courses in Marketing Management; Artificial Intelligence and Business Models; and Philosophy of Science for doctoral students.
Sunanda has published her research work in well-known International Journals, and has presented her research in international conferences like INFORMS Marketing Science, ACR (American Chapter), IEEE chapters among others
Sunanda obtained her MS degree from ISS, Erasmus University, and PhD from Rotterdam School of Management, Erasmus University, The Netherlands. She has earlier worked internationally with B-Schools: Shantou University, Guangdong, China (2012-18), Nanyang Technological University, Singapore (2001-2010), Copenhagen Business School (CBS), Denmark (1998-2000), and Aston University in Birmingham, UK (1994-1998).
She served as Academic Coordinator of a Doctoral Program at NTU. At Copenhagen Business School she was part of a global consortium team of nine major American and European b-schools that started an international EMBA program and served as its Academic Coordinator. She was Vice Dean during her short stint at Jindal Global Business School (2010-12) where her role was essentially that of institutional building.

Marketing Management, Application of New Technologies (AI, Block Chain, Robotics ) and Emerging New Business Models, Case Studies in Marketing and Technology, Digital Marketing.

  • Marketing and Technology
  • Artificial Intelligence Application in Services Industry

Research Publications

  1. “Effect of Consumer Self-confidence on Information Search and Dissemination: Mediating Role of Subjective Knowledge”, (2018) International Journal of Consumer Studies Volume 43: pp. 46-57 (with Utkarsh and Pallavi Agarwal). ABDC A
  2. “Congruency Between Self as Communicated by Product Ensembles and Self as Perceived by Peers–Do the Two Match?”,(2014) in NA – Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 307-312, (With Renu Emile). ABDC A
  3. A Comparative Study of Motivational differences for Online Shopping, (Dec 2009) ACM SIGMIS The Data Base for Advances in Information Systems, Vol. 40, No. 4 : 2842 (with Judy A. Siguaw) . ABDC A

Work in Progress

  1. Digitalization of Services : Lessons from Marketing and Artificial Intelligence Interface