{"id":32744,"date":"2023-04-18T10:03:02","date_gmt":"2023-04-18T10:03:02","guid":{"rendered":"https:\/\/krea.edu.in\/ifmrgsb\/?page_id=32744"},"modified":"2026-05-05T06:52:11","modified_gmt":"2026-05-05T06:52:11","slug":"sathyanarayananr","status":"publish","type":"page","link":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayananr\/","title":{"rendered":"Sathyanarayanan R"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"32744\" class=\"elementor elementor-32744\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d18e2f e-con-full e-flex e-con e-parent\" data-id=\"4d18e2f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fceea1b e-flex e-con-boxed e-con e-parent\" data-id=\"fceea1b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9ffd139 e-con-full awsmgrid1 e-flex e-con e-child\" data-id=\"9ffd139\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b47a68e elementor-widget elementor-widget-image\" data-id=\"b47a68e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/05\/DrSathyaRam.png\" class=\"attachment-full size-full wp-image-41085\" alt=\"\" srcset=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/05\/DrSathyaRam.png 500w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/05\/DrSathyaRam-300x300.png 300w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/05\/DrSathyaRam-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fd3f67 e-con-full awsmgrid2 e-flex e-con e-child\" data-id=\"5fd3f67\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1607adc elementor-widget elementor-widget-heading\" data-id=\"1607adc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sathyanarayanan R<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cd4553 elementor-widget elementor-widget-heading\" data-id=\"8cd4553\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sundram Fasteners Associate Professor, Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf74fe elementor-widget elementor-widget-heading\" data-id=\"4bf74fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MBA, Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bd5c04 elementor-widget elementor-widget-heading\" data-id=\"0bd5c04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PG Diploma in International Business, Pondicherry University<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b05cb28 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b05cb28\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:sathyanarayanan.ram@krea.edu.in%20\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">sathyanarayanan.ram@krea.edu.in <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45183b8 e-flex e-con-boxed e-con e-parent\" data-id=\"45183b8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b419d87 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"b419d87\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2d62e2 e-con-full e-flex e-con e-child\" data-id=\"e2d62e2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-130c396 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"130c396\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1991\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1991\" aria-expanded=\"false\">About<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1992\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1992\" aria-expanded=\"false\"> Awards<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1993\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1993\" aria-expanded=\"false\">Teaching<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1994\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1994\" aria-expanded=\"false\">Research<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1995\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1995\" aria-expanded=\"false\">Publications<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1996\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1996\" aria-expanded=\"false\">Consultancy<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1991\" aria-expanded=\"false\">About<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1991\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1991\" tabindex=\"0\" hidden=\"false\"><p><span style=\"font-weight: 400;\">Sathyanarayanan, widely known as Sathya Ram, is an award-winning marketing academic, case writer, executive educator, consultant, and institution-builder with over twenty-six years of experience spanning academia, industry, and international projects. His professional work integrates marketing strategy, brand management, integrated marketing communications, cross-cultural marketing, case-based teaching, executive education, and industry engagement.<\/span><\/p><p><span style=\"font-weight: 400;\">He has worked with institutions and organisations such as BIM, CII, CBS, and European Union-funded international projects, including the Economic Cross-Cultural Programme. <\/span><b>As a teacher and mentor, he is deeply committed to helping students discover their strengths, develop managerial judgement, and pursue excellence with confidence.<\/b><\/p><p><span style=\"font-weight: 400;\">Before joining IFMR Graduate School of Business, Krea University, Sathya Ram worked with the Confederation of Indian Industry as Head of Education Initiatives. In this role, he was actively involved in establishing the Education Practice in the southern region to strengthen industry-institute engagement. He also spearheaded the Industry Bridge initiative with IIT Madras and contributed to the conceptual foundation of a government-backed incubator in Chennai.<\/span><\/p><p><span style=\"font-weight: 400;\">Sathya Ram has extensive experience in teaching postgraduate-level marketing courses and in delivering executive education through management development programmes, corporate training, consulting assignments, and industry-facing learning interventions. His work has taken him across India and abroad, including Finland, Singapore, and Sri Lanka.<\/span><\/p><p><span style=\"font-weight: 400;\">He has trained executives from leading organisations across sectors, including Toshiba, L&amp;T, FLEX, CEAT Sri Lanka, Escorts, GATI, BHEL, Sutherland, Indian Railways, India Post, and LIC. He also ran an independent consulting practice under the brand Purple Ring.<\/span><\/p><p><span style=\"font-weight: 400;\">As an invited expert, Sathya Ram serves as a sounding board in the strategy and marketing meetings of several companies and undertakes consulting assignments. His interests include marketing strategy, brand management, integrated marketing communications, cross-cultural marketing, sustainable marketing, business strategy, and case-based pedagogy.<\/span><\/p><p><span style=\"font-weight: 400;\">He is an invited member of the CII Southern Region Core Group on Higher Education Policy and a member of the Expert Committee of the Indo-Japan Chamber of Commerce.<\/span><\/p><p><span style=\"font-weight: 400;\">Sathya Ram regularly writes and blogs on marketing, business, and management issues. He has also contributed popular articles to reputed newspapers, including <\/span><i><span style=\"font-weight: 400;\">The Hindu Business Line<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1992\" aria-expanded=\"false\"> Awards<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1992\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1992\" tabindex=\"0\" hidden=\"hidden\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gold medallist in Marketing\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">University Grants Commission NET-JRF holder\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Winner of London Business School\u2019s Case Development Initiative, 2009\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Winner, AIMA\u2013India Case Research Centre Case Writing Competition, 2022\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recipient of the Dewang Mehta Award for Best Teacher in Marketing\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recipient of the Impact Best Professor Award\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">One of the top-six global finalists in the \u201cCase for Women \u2013 Case Study Writing Competition,\u201d organised by Fort\u00e9 Foundation, Case for Women, and Emerald Publishing, 2021. The finalist case, \u201cHappy Self Publishing,\u201d was published in the Emerald\u2013The Case for Women Collection.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Winner of the Best Teaching Case Study Award at the IIM Raipur International Case Conference, 2026\u00a0<\/span><\/li><li aria-level=\"1\"><span style=\"font-weight: 400;\">Winner of the Best Research Paper Award at the IIM Ranchi International Conference on Indian Cinema: Social Realities &amp; Managerial Insights, 2026<\/span><\/li><\/ul><p><strong>Sathya Ram was also instrumental in helping IFMR Graduate School of Business secure three major institutional recognitions:<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gold Award at the 7th Indian Management Conclave, held at IIM Ahmedabad, for the case study on IFMR\u2019s research ecosystem<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ASSOCHAM Award for Best Institute Serving Social Cause \u2013 CSR<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">MMA Award for Managerial Excellence in the Education Institutions category<\/span><\/li><\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1993\" aria-expanded=\"false\">Teaching<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1993\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1993\" tabindex=\"0\" hidden=\"hidden\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing Management (Core)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product and Brand Management<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertising Storytelling<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrated Marketing Communications<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing across Cultures\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Design thinking<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Workshops on Sustainability Marketing, Personal Branding and Design-driven Marketing<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Curating courses on Sustainable Luxury Marketing and Glimpses of Indian Business History<\/span><\/li><\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1994\" aria-expanded=\"false\">Research<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1994\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1994\" tabindex=\"0\" hidden=\"hidden\"><ul><li>Brand Management (Names, Personality, Metaphors, Associations)<\/li><li>Destination Marketing (Destination branding, Overtourism and Vicetourism)<\/li><li>Sustainability<\/li><li>Case Method<\/li><\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1995\" aria-expanded=\"false\">Publications<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1995\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1995\" tabindex=\"0\" hidden=\"hidden\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Celebrity Endorsement\u2014The North-South Divide.\u00a0<\/span><i><span style=\"font-weight: 400;\">Asia-Pacific Journal of Management Research and Innovation<\/span><\/i><span style=\"font-weight: 400;\">. 2012;8(2):155-163. <\/span><a href=\"https:\/\/doi.org\/10.1177\/2319510X1200800208\"><span style=\"font-weight: 400;\">https:\/\/doi.org\/10.1177\/2319510X1200800208<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ramachandran, S. (2021), &#8220;Happy Self Publishing&#8221; <\/span><a href=\"https:\/\/doi.org\/10.1108\/CFW.2020.000008\"><span style=\"font-weight: 400;\">https:\/\/doi.org\/10.1108\/CFW.2020.000008<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nurpu: A Dream Towards a Sustainable Handloom Weaving Society By Sathyanarayanan Ramachandran, S. A. Senthil Kumar (2021), Routledge Taylor &amp; Francis. <\/span><a href=\"https:\/\/doi.org\/10.4324\/9781003188186\"><span style=\"font-weight: 400;\">https:\/\/doi.org\/10.4324\/9781003188186<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing of Incredible Champions: A Case of Book Publishing by Sathyanarayanan Ramachandran et al., AIMA-ICRC, 2022 <\/span><a href=\"https:\/\/www.caseresearchaima.in\/frontend\/product_display\/532\"><span style=\"font-weight: 400;\">https:\/\/www.caseresearchaima.in\/frontend\/product_display\/532<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Legal Process Outsourcing Opportunity and Cobra Legal Solutions, Palgrave,\u00a0<\/span><a href=\"https:\/\/link.springer.com\/chapter\/10.1057\/9781137268556_6\"><span style=\"font-weight: 400;\">https:\/\/link.springer.com\/chapter\/10.1057\/9781137268556_6<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">(1) Bikes of Bijnor and (2) Operation Parivartan \u2013 Two case studies published in the Government of India\u2019s Capacity Building Commission Gyan Kosh compendium for officers\u2019 training<\/span><\/li><\/ul><p><b>Other Publications<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tourist boom-turned-bane. Trampled by overtourism. The Hindu BusinessLine, March 31, 2024. <\/span><a href=\"https:\/\/www.thehindubusinessline.com\/economy\/logistics\/trampled-by-overtourism\/article68010106.ece\"><span style=\"font-weight: 400;\">https:\/\/www.thehindubusinessline.com\/economy\/logistics\/trampled-by-overtourism\/article68010106.ece<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Taking the franchise places. The Hindu BusinessLine, April 28, 2024. <\/span><a href=\"https:\/\/www.thehindubusinessline.com\/economy\/logistics\/taking-the-franchise-places\/article68115338.ece\"><span style=\"font-weight: 400;\">https:\/\/www.thehindubusinessline.com\/economy\/logistics\/taking-the-franchise-places\/article68115338.ece<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;Planes, Trains and Automobiles &#8211; Navigating the Grey Rhinos&#8221; &#8211; The Hindu BusinessLine, July 10, 2023. Link: <\/span><a href=\"https:\/\/www.thehindubusinessline.com\/economy\/logistics\/planes-trains-and-automobiles-navigating-the-grey-rhinos\/article67061085.ece\"><span style=\"font-weight: 400;\">https:\/\/www.thehindubusinessline.com\/economy\/logistics\/planes-trains-and-automobiles-navigating-the-grey-rhinos\/article67061085.ece<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;Vande Bharat and the Merchandising Opportunity&#8221; &#8211; The Hindu BusinessLine, April 17, 2023 Link: <\/span><a href=\"https:\/\/www.thehindubusinessline.com\/economy\/logistics\/vande-bharat-and-the-merchandise-opportunity\/article66737341.ece\"><span style=\"font-weight: 400;\">https:\/\/www.thehindubusinessline.com\/economy\/logistics\/vande-bharat-and-the-merchandise-opportunity\/article66737341.ece<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Published the article, &#8220;The digital-physical nexus: How brands are blending real and virtual worlds&#8221; as a part of the Global Report on State of the Brand 2025. <\/span><a href=\"https:\/\/www.stateofthebrand.org\/\"><span style=\"font-weight: 400;\">https:\/\/www.stateofthebrand.org\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">IFMR&#8217;s Institutional Leadership Efforts in Strengthening the IFMR Research Eco-System, Gold-award-winning Case Study presented in the 7th Indian Management Conclave at IIM Ahmedabad<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strengthening Financial Engineering Curriculum of IFMR for Present, Emerging and Futuristic Industry Needs, Grand Finale Case Study presented in the 8th Indian Management Conclave at IIM Lucknow.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chapter on &#8220;Business Scaling Up&#8221; in the &#8220;CII Entrepreneur&#8217;s Handbook&#8221;, Link:\u00a0<\/span><a href=\"http:\/\/bit.ly\/CIIhandbook\"><span style=\"font-weight: 400;\">http:\/\/bit.ly\/CIIhandbook<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><\/ul><p><b>Media Mentions and Expert Commentary<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prof. Sathya Ram was invited by <\/span><b>CNBC Storyboard18<\/b><span style=\"font-weight: 400;\"> to share expert marketing insights on the Meera\u2013Moti cultural phenomenon. His comments examined how Tata\u2019s Moti luxury bath soap, later acquired by HUL, became closely associated with Diwali, and how Meera herbal powder effectively used the cultural aperture of traditional Friday oil baths through memorable enculturation-led storytelling.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Link: <\/span><a href=\"https:\/\/www.storyboard18.com\/quantum-brief\/moti-soap-and-meera-herbal-powder-still-a-popular-choice-of-the-masses-2805.htm\"><span style=\"font-weight: 400;\">https:\/\/www.storyboard18.com\/quantum-brief\/moti-soap-and-meera-herbal-powder-still-a-popular-choice-of-the-masses-2805.htm<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prof. Sathya Ram\u2019s post on rain forecasting was quoted in <\/span><b>The New Indian Express<\/b><span style=\"font-weight: 400;\"> story, <\/span><i><span style=\"font-weight: 400;\">Weather Warnings in Verses<\/span><\/i><span style=\"font-weight: 400;\">, published on November 22, 2023.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Link: <\/span><a href=\"https:\/\/www.newindianexpress.com\/cities\/chennai\/2023\/nov\/22\/weather-warningsin-verses-2634975.html\"><span style=\"font-weight: 400;\">https:\/\/www.newindianexpress.com\/cities\/chennai\/2023\/nov\/22\/weather-warningsin-verses-2634975.html<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prof. Sathya Ram\u2019s expert views on WayCool\u2019s sale of SunnyBee Market retail stores to Fresh2Day were quoted in a <\/span><b>BusinessLine<\/b><span style=\"font-weight: 400;\"> news story in 2023.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Link: <\/span><a href=\"https:\/\/www.thehindubusinessline.com\/companies\/waycool-sells-sunnybee-market-retail-stores-to-fresh2day\/article67529206.ece\"><span style=\"font-weight: 400;\">https:\/\/www.thehindubusinessline.com\/companies\/waycool-sells-sunnybee-market-retail-stores-to-fresh2day\/article67529206.ece<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prof. Sathya Ram\u2019s expert views on WestBridge Capital picking up a stake in KPN Farm Fresh were quoted in <\/span><b>BusinessLine<\/b><span style=\"font-weight: 400;\"> in 2023.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Link: <\/span><a href=\"https:\/\/www.thehindubusinessline.com\/economy\/agri-business\/vegetable-and-fruit-retail-too-hot-for-private-equity-firm\/article66938777.ece\"><span style=\"font-weight: 400;\">https:\/\/www.thehindubusinessline.com\/economy\/agri-business\/vegetable-and-fruit-retail-too-hot-for-private-equity-firm\/article66938777.ece<\/span><\/a><\/li><\/ul><p><b>Invited Talks, Conference Presentations, and Expert Sessions<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Received the <\/span><b>Best Paper Award<\/b><span style=\"font-weight: 400;\"> for the research paper, <\/span><b>\u201cValue Migration in the Indian Cinema Industry and the Metaphors of Change,\u201d<\/b><span style=\"font-weight: 400;\"> presented at the <\/span><b>International Conference on Indian Cinema: Social Realities &amp; Managerial Insights<\/b><span style=\"font-weight: 400;\">, organised by the <\/span><b>Indian Institute of Management Ranchi<\/b><span style=\"font-weight: 400;\">, on February 20\u201321, 2026.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Authored and presented the case study, <\/span><b>\u201cSri Bhuvaneswari Mills: A Matriarch\u2019s Dilemma,\u201d<\/b><span style=\"font-weight: 400;\"> and received the <\/span><b>Best Teaching Case Study Award<\/b><span style=\"font-weight: 400;\"> at the <\/span><b>IIM Raipur International Case Conference 2026<\/b><span style=\"font-weight: 400;\">, held on January 30\u201331, 2026.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Authored and presented the case study, <\/span><b>\u201cDeepak Cell City: Serving with Heart,\u201d<\/b><span style=\"font-weight: 400;\"> at the <\/span><b>IIM Nagpur Case and Research Conference 2026<\/b><span style=\"font-weight: 400;\">, held on February 7\u20138, 2026.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invited as an expert speaker by the University of Madras for the <\/span><b>National Conference on Emerging Trends in AI and Reverse Logistics<\/b><span style=\"font-weight: 400;\">, organised in collaboration with the Association of Chartered Certified Accountants, on August 5, 2025.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Presented the case study, <\/span><b>\u201cReimagining India\u2019s Identity on a Global Stage: The G20 Presidency,\u201d<\/b><span style=\"font-weight: 400;\"> at the <\/span><b>Indian Institute of Management Nagpur\u2013Ivey International Case Conference<\/b><span style=\"font-weight: 400;\">, held on December 21\u201322, 2024.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Presented the case study, <\/span><b>\u201cMarketing and Public Administration Challenges of Overtourism: The Case of Amsterdam and Pointers for India,\u201d<\/b><span style=\"font-weight: 400;\"> at the <\/span><b>National Conference organised by the Indian Institute of Public Administration<\/b><span style=\"font-weight: 400;\">, New Delhi, on September 30, 2024.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Presented the paper, <\/span><b>\u201cA Design Thinking View on an Affordable Public Bike-Sharing Project from India,\u201d<\/b><span style=\"font-weight: 400;\"> at the <\/span><b>Academic Design Management Conference 2024<\/b><span style=\"font-weight: 400;\">, held at <\/span><b>TU Delft, the Netherlands<\/b><span style=\"font-weight: 400;\">, on August 6\u20137, 2024.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Presented the paper, <\/span><b>\u201cFrom Hopelessness to Hope through Immersive Storytelling: Instances from Indic Texts and Practices,\u201d<\/b><span style=\"font-weight: 400;\"> at the <\/span><b>International Conclave on Globalising Indian Thought \u2013 GIT 2023<\/b><span style=\"font-weight: 400;\">, organised by <\/span><b>IIM Kozhikode<\/b><span style=\"font-weight: 400;\"> at Mysuru, on December 14\u201316, 2023.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invited by the <\/span><b>Network for Business Sustainability<\/b><span style=\"font-weight: 400;\">, powered by the Centre for Building Sustainable Value at <\/span><b>Ivey Business School, Western University, Canada<\/b><span style=\"font-weight: 400;\">, to deliver a talk on <\/span><b>\u201cPurpose, Permanence, and Sustainability\u201d<\/b><span style=\"font-weight: 400;\"> as part of the <\/span><i><span style=\"font-weight: 400;\">Teaching Climate Change in Business Schools<\/span><\/i><span style=\"font-weight: 400;\"> virtual event series on March 19, 2024.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invited by the <\/span><b>University of Madras<\/b><span style=\"font-weight: 400;\">, in association with the <\/span><b>UGC<\/b><span style=\"font-weight: 400;\">, to address participants of a two-week online refresher course for faculty members in commerce and management. Prof. Sathya Ram spoke on <\/span><b>\u201cStaying Ahead of the Curve: Understanding Emerging Markets and Global Trends\u201d<\/b><span style=\"font-weight: 400;\"> on September 17, 2024.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invited by <\/span><b>Common Purpose LLC<\/b><span style=\"font-weight: 400;\">, a global organisation offering transformative leadership experiences, to conduct a small-group conversation as part of its leadership intervention for <\/span><b>BNP Paribas<\/b><span style=\"font-weight: 400;\"> in Chennai on October 24, 2024.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conducted a <\/span><b>Workshop on the Case Method<\/b><span style=\"font-weight: 400;\"> during the <\/span><b>International Conference on Marketing Research 2024<\/b><span style=\"font-weight: 400;\">, organised by <\/span><b>Loyola Institute of Business Administration<\/b><span style=\"font-weight: 400;\"> in partnership with the <\/span><b>Albers School of Business, Seattle University, USA<\/b><span style=\"font-weight: 400;\">, on March 15, 2024.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invited by <\/span><b>Sri Venkateswara University, Tirupati<\/b><span style=\"font-weight: 400;\">, to deliver a talk on <\/span><b>\u201cMarketing Success Case Studies\u201d<\/b><span style=\"font-weight: 400;\"> in the organic products industry during the national webinar, <\/span><i><span style=\"font-weight: 400;\">Marketing Dilemmas and Triumphs in the Organic Products Industry: A Few Indian Perspectives<\/span><\/i><span style=\"font-weight: 400;\">, on April 27, 2024.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invited by <\/span><b>Businessworld<\/b><span style=\"font-weight: 400;\"> to share expert views in the panel discussion, <\/span><b>\u201cFinding the University of Your Dreams,\u201d<\/b><span style=\"font-weight: 400;\"> during the <\/span><b>BW Education 6th Annual Higher Education Conference<\/b><span style=\"font-weight: 400;\">, held in Chennai on April 19, 2023.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invited by the <\/span><b>National Academy of Direct Taxes<\/b><span style=\"font-weight: 400;\">, Nagpur, governed by the Ministry of Finance, to lead a special panel discussion on <\/span><b>online learning<\/b><span style=\"font-weight: 400;\"> for Deputy Commissioners, Assistant Commissioners, Directors, and Senior Training Officers of the Income Tax Department in March 2023.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conducted a <\/span><b>Marketing Masterclass<\/b><span style=\"font-weight: 400;\"> for over 40 CEOs of <\/span><b>NITI Aayog\u2019s Atal Innovation Mission incubators<\/b><span style=\"font-weight: 400;\"> from across India during the <\/span><b>All India AIM Incubators Conclave<\/b><span style=\"font-weight: 400;\">, held in Puducherry in September 2022.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invited by the <\/span><b>Additional Director General (Training), National Academy of Direct Taxes, Nagpur<\/b><span style=\"font-weight: 400;\">, to conduct a training session on <\/span><b>\u201cChallenges and Best Practices in the Online Method of Teaching\u201d<\/b><span style=\"font-weight: 400;\"> for officers as part of the All India Special Course for Trainers of NADT, Regional Campuses, and MSTUs in July 2022.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invited as a special session speaker on <\/span><b>brand management<\/b><span style=\"font-weight: 400;\"> during the <\/span><b>AIC-PEC Foundation Start-up Rendezvous<\/b><span style=\"font-weight: 400;\"> in July 2022.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invited by the <\/span><b>Madras School of Economics<\/b><span style=\"font-weight: 400;\"> to address the new batch of PGDM students. He delivered a talk titled <\/span><b>\u201cA Quick Trip on the Marketing Highway\u201d<\/b><span style=\"font-weight: 400;\"> on August 3, 2022.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delivered a session on <\/span><b>\u201cBranding in a New Tech Era\u201d<\/b><span style=\"font-weight: 400;\"> as part of <\/span><b>CII-TNTDPC\u2019s<\/b><span style=\"font-weight: 400;\"> webinar series, <\/span><i><span style=\"font-weight: 400;\">The Changing Face of Marketing: Impact of New Technologies<\/span><\/i><span style=\"font-weight: 400;\">, hosted by the Confederation of Indian Industry as part of the MarTech Webinars 2020.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invited as a keynote speaker for the <\/span><b>Gemba Connect Programme on Employer Branding<\/b><span style=\"font-weight: 400;\"> in 2019.\u00a0<\/span><\/li><\/ul><ul><li aria-level=\"1\"><span style=\"font-weight: 400;\">Invited by <\/span><b>Stella Maris College, Chennai<\/b><span style=\"font-weight: 400;\">, to deliver a talk titled <\/span><b>\u201cAlice in the Brand-land,\u201d<\/b><span style=\"font-weight: 400;\"> covering themes in consumer behaviour, on August 28, 2018.<\/span><\/li><\/ul><p><b>Research IDs<\/b><\/p><p><b>ORCID ID:<\/b><a href=\"https:\/\/orcid.org\/0000-0002-7702-0574\"><span style=\"font-weight: 400;\">https:\/\/orcid.org\/0000-0002-7702-0574<\/span><\/a><\/p><p><b>Google Scholar:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><a href=\"https:\/\/scholar.google.com\/citations?user=6Ozq7iAAAAAJ&amp;hl=en\"><span style=\"font-weight: 400;\">https:\/\/scholar.google.com\/citations?user=6Ozq7iAAAAAJ&amp;hl=en<\/span><\/a><\/p><p><b>ResearchGate:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><a href=\"https:\/\/www.researchgate.net\/profile\/Sathyanarayanan-Ramachandran\"><span style=\"font-weight: 400;\">https:\/\/www.researchgate.net\/profile\/Sathyanarayanan-Ramachandran<\/span><\/a><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1996\" aria-expanded=\"false\">Consultancy<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1996\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1996\" tabindex=\"0\" hidden=\"hidden\"><p><b>Consulting and Advisory Expertise<\/b><\/p><p><span style=\"font-weight: 400;\">Prof. Sathya Ram brings a strong strategic and market-facing perspective to organisational decision-making. He serves as a trusted advisor and sounding board for companies, contributing to discussions on strategy, marketing, branding, communication, and growth. His consulting work combines academic rigour, industry experience, and practical judgement, enabling organisations to sharpen their market positioning, strengthen customer engagement, and build sustainable competitive advantage.<\/span><\/p><p><span style=\"font-weight: 400;\">He also undertakes long-term consulting and advisory engagements, supporting organisations in areas such as marketing strategy, brand building, integrated marketing communication, customer insight, storytelling, and capability development.<\/span><\/p><p><b>Functional Expertise<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing strategy and business strategy\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand management\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertising and integrated marketing communication\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cross-cultural marketing\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Design-driven marketing\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher education strategy and industry-academia engagement\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Case writing and case-based pedagogy\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business storytelling and narrative strategy<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Prof. Sathya Ram is an award-winning case writer and executive educator. He has trained executives from leading organisations across sectors, including Toshiba, L&amp;T, FLEX, WayCool, CEAT Sri Lanka, Escorts, GATI, BHEL, Indian Railways, Sutherland, India Post, and LIC, receiving excellent industry feedback.<\/span><\/p><p><b>Certifications and training attended<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sustainable High-End Tourism<\/b><span style=\"font-weight: 400;\">, Universitat Aut\u00f2noma de Barcelona, through Coursera, 2024\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sustainable Fashion<\/b><span style=\"font-weight: 400;\">, Copenhagen Business School, 2020\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Design Strategy, Innovation and Opportunity Mapping<\/b><span style=\"font-weight: 400;\">, National Institute of Design, Ahmedabad, 2016\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marketing Engineering Workshop<\/b><span style=\"font-weight: 400;\">, conducted by Prof. Gary Lilien, Penn State University, at the Indian School of Business, 2010\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Decisions 2003 Summer School<\/b><span style=\"font-weight: 400;\">, Amrita Vishwa Vidyapeetham<\/span><\/li><\/ul><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sathyanarayanan R Sundram Fasteners Associate Professor, Marketing MBA, Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya PG Diploma in International Business, Pondicherry University sathyanarayanan.ram@krea.edu.in About Awards Teaching Research Publications Consultancy About Sathyanarayanan, widely known as Sathya Ram, is an award-winning marketing academic, case writer, executive educator, consultant, and institution-builder with over twenty-six years of experience spanning academia, industry, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayananr\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Sathyanarayanan R&#8221;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":32431,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-32744","page","type-page","status-publish","has-post-thumbnail","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - 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