{"id":32762,"date":"2023-04-18T10:03:02","date_gmt":"2023-04-18T10:03:02","guid":{"rendered":"https:\/\/krea.edu.in\/ifmrgsb\/?page_id=32762"},"modified":"2026-02-25T05:40:22","modified_gmt":"2026-02-25T05:40:22","slug":"dr-r-s-sathya-saminadan","status":"publish","type":"page","link":"https:\/\/krea.edu.in\/ifmrgsb\/dr-r-s-sathya-saminadan\/","title":{"rendered":"DrRSSathya Saminadan"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"32762\" class=\"elementor elementor-32762\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d18e2f e-con-full e-flex e-con e-parent\" data-id=\"4d18e2f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fceea1b e-flex e-con-boxed e-con e-parent\" data-id=\"fceea1b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9ffd139 e-con-full awsmgrid1 e-flex e-con e-child\" data-id=\"9ffd139\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b47a68e elementor-widget elementor-widget-image\" data-id=\"b47a68e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/01\/Satya-Saminadan-R-S-01.png\" class=\"attachment-full size-full wp-image-32433\" alt=\"Prof. Satya Saminadan, faculty profile IFMR GSB\" srcset=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/01\/Satya-Saminadan-R-S-01.png 500w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/01\/Satya-Saminadan-R-S-01-300x300.png 300w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/01\/Satya-Saminadan-R-S-01-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fd3f67 e-con-full awsmgrid2 e-flex e-con e-child\" data-id=\"5fd3f67\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1607adc elementor-widget elementor-widget-heading\" data-id=\"1607adc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Dr R S Sathya Saminadan<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cd4553 elementor-widget elementor-widget-heading\" data-id=\"8cd4553\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Associate Professor of Practice, Marketing <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf74fe elementor-widget elementor-widget-heading\" data-id=\"4bf74fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PhD, Sri Chandrashekara Viswa Maha Vidyala University<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b05cb28 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b05cb28\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:sathya.saminadhan@krea.edu.in%20\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">sathya.saminadhan@krea.edu.in <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45183b8 e-flex e-con-boxed e-con e-parent\" data-id=\"45183b8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b419d87 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"b419d87\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2d62e2 e-con-full e-flex e-con e-child\" data-id=\"e2d62e2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-130c396 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"130c396\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1991\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1991\" aria-expanded=\"false\">About<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1992\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1992\" aria-expanded=\"false\">Publications<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1993\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1993\" aria-expanded=\"false\">Courses<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1991\" aria-expanded=\"false\">About<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1991\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1991\" tabindex=\"0\" hidden=\"false\"><p><b>Dr Sathya Saminadan RS brings 23 years of rich experience across industry and academia and holds a PhD in Marketing, specialising in E-commerce.<\/b><span style=\"font-weight: 400;\"> Over the course of his career, he has seamlessly bridged corporate leadership and academic scholarship, bringing practical depth into the classroom and research insight into industry engagements.<\/span><\/p><p><span style=\"font-weight: 400;\">After completing his doctoral research in Marketing with a specialisation in E-commerce, in alliance with consumer behaviour from SCSVMV University, Kanchipuram, he further pursued a Postgraduate Programme in advanced Digital Marketing strategies at Purdue University, strengthening his global academic exposure and research orientation.<\/span><\/p><p><span style=\"font-weight: 400;\">Dr Sathya Saminadan began his professional journey as a Sales Representative in the pharmaceutical industry and went on to build an extensive corporate career spanning aviation, banking, and financial services. Rising from Sales Executive to Vice President \u2013 Marketing, he has led diverse verticals including Sales, Training, Branding, Digital Marketing, and Product Strategy. As Vice President, he managed large cross-functional teams, drove market expansion initiatives, and was responsible for revenue growth and branch leadership.<\/span><\/p><p><span style=\"font-weight: 400;\">Over the years, driven by a deep passion for teaching and knowledge creation, he transitioned into academia. He is currently associated with the IFMR Graduate School of Business at Krea University. His teaching and research interests span Digital Marketing ,B2B Marketing and Sales Strategies. He received the Best Professor Award in 2016 at the International Business Conference (Goa), conferred by IMRF, Vijayawada, in recognition of his contributions to marketing education and research.<\/span><\/p><p><span style=\"font-weight: 400;\">His research publications cover areas such as E-commerce strategy, SEO, digital transformation, and evolving consumer behaviour in technology-mediated markets.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Beyond academia, Dr. Sathya Saminadan actively consults with startups and established firms in the areas of Digital Strategy, Sales Effectiveness, and Customer Centricity, helping organizations design scalable growth and engagement models.<\/span><\/p><p><span style=\"font-weight: 400;\">Dr Sathya has delivered executive education and strategic training programs for premier organisations such as L&amp;T, ISRO, Sundaram Finance, WayCool, and Hyundai.\u00a0 He has initiated and trained many Entrepreneurs, the Income Tax Department of India, and Government-supported Self Help Groups in Tamil Nadu and Entrepreneurship workshops for retiring army officers of India.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Dr. Sathya Saminadan is also a fiction author known for crafting high-intensity thrillers under the name \u2018Sathya Sam\u2019 . His debut novel, \u2018Gauri..!!\u2019\u00a0 published in 2020, became a bestseller and was recognized by DEMode as one of the top books for Summer 2021.<\/span><\/p><p><span style=\"font-weight: 400;\">His second novel, <\/span><i><span style=\"font-weight: 400;\">The Deception Moment<\/span><\/i><span style=\"font-weight: 400;\">, received critical attention and was quoted by Mid-Day as a top-ranked book of 2022.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">His recent book, <\/span><i><span style=\"font-weight: 400;\">The Kingmaker Conspiracy<\/span><\/i><span style=\"font-weight: 400;\">, further strengthened his reputation as a gripping storyteller, blending political intrigue with strategic insight.<\/span><\/p><p><span style=\"font-weight: 400;\">Through his combined roles as professor, consultant, and author, Dr Sathya Saminadan continues to integrate strategy, storytelling, and scholarship, shaping both boardrooms and classrooms.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1992\" aria-expanded=\"false\">Publications<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1992\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1992\" tabindex=\"0\" hidden=\"hidden\">1) Grow Out of the Box \u2013 April 2025, Case Study, Harvard Business Review. Case no : W41936\n\n<br><br>\n2) Campusutra: A\u00a0Fusion\u00a0of Opportunities for Growth &#8211; Ivey Publishing, Case Study (accepted for Publication)\n\n<br><br>\n3) Strategizing the Healing Touch \u2013 Ayursparsha Strategizing the Healing Touch \u2013 Ayursparsha; Case Study: South Asian Journal of Management \u00b7 Sep 13, 2023\n\n<br><br>\n4) Sustaining the market share against the branded firms in an unorganized sector: Sustaining the market share against the branded firms in an unorganized sector; AIMA Case Research Centre \u00b7 Aug 4, 2021\n\n<br><br>\n5) Relationship Strategy in Grocery Business; International Journal of Advanced Science and Technology, Vol. 29 No. 2 (2020): Vol 29 No 2 (2020) Jan 1, 2020\n\n<br><br>\n6) A STUDY ON RETURN ON SEARCH AND CRITERIA FOR BUSINESS EDUCATION: BUSINESS &amp; ECONOMICS \u2013 2014 \u00b7 Jul 1, 2014\n\n<br><br>\n7) Consumer-Centric Marketing in Retail Grocery Business, Tamilnadu; International Journal of Marketing, Financial Services and Management Research. October 15, 2013\n\n<br><br>\n8) Lessons from the annachis of Tamil Nadu; McGraw Hill Education; 13-Aug-2012., ISBN: 9781259028243<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1993\" aria-expanded=\"false\">Courses<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1993\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1993\" tabindex=\"0\" hidden=\"hidden\"><ul><li>Marketing Management \u2013 Core Course<\/li><li>Integrated Digital Marketing<\/li><li>Sales and Distribution<\/li><li>B2B Marketing<\/li><li>Pricing<\/li><\/ul><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dr R S Sathya Saminadan Associate Professor of Practice, Marketing PhD, Sri Chandrashekara Viswa Maha Vidyala University sathya.saminadhan@krea.edu.in About Publications Courses About Dr Sathya Saminadan RS brings 23 years of rich experience across industry and academia and holds a PhD in Marketing, specialising in E-commerce. Over the course of his career, he has seamlessly bridged &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/krea.edu.in\/ifmrgsb\/dr-r-s-sathya-saminadan\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;DrRSSathya Saminadan&#8221;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":32433,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-32762","page","type-page","status-publish","has-post-thumbnail","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dr R S Sathya Saminadan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/krea.edu.in\/ifmrgsb\/dr-r-s-sathya-saminadan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DrRSSathya Saminadan\" \/>\n<meta property=\"og:description\" content=\"Dr R S Sathya Saminadan Associate Professor of Practice, Marketing PhD, Sri Chandrashekara Viswa Maha Vidyala University sathya.saminadhan@krea.edu.in About Publications Courses About Dr Sathya Saminadan RS brings 23 years of rich experience across industry and academia and holds a PhD in Marketing, specialising in E-commerce. 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