{"id":37145,"date":"2023-04-18T10:03:02","date_gmt":"2023-04-18T10:03:02","guid":{"rendered":"https:\/\/krea.edu.in\/ifmrgsb\/?page_id=37145"},"modified":"2025-01-03T06:30:38","modified_gmt":"2025-01-03T06:30:38","slug":"dr-kriti-krishna","status":"publish","type":"page","link":"https:\/\/krea.edu.in\/ifmrgsb\/dr-kriti-krishna\/","title":{"rendered":"Dr Kriti Krishna"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"37145\" class=\"elementor elementor-37145\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d18e2f e-con-full e-flex e-con e-parent\" data-id=\"4d18e2f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fceea1b e-flex e-con-boxed e-con e-parent\" data-id=\"fceea1b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9ffd139 e-con-full awsmgrid1 e-flex e-con e-child\" data-id=\"9ffd139\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b47a68e elementor-widget elementor-widget-image\" data-id=\"b47a68e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/12\/Dr-Kriti-Krishna.jpg\" class=\"attachment-full size-full wp-image-37147\" alt=\"Dr. Kriti Krishna, IFMR GSB faculty\" srcset=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/12\/Dr-Kriti-Krishna.jpg 500w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/12\/Dr-Kriti-Krishna-300x300.jpg 300w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/12\/Dr-Kriti-Krishna-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fd3f67 e-con-full awsmgrid2 e-flex e-con e-child\" data-id=\"5fd3f67\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1607adc elementor-widget elementor-widget-heading\" data-id=\"1607adc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Dr Kriti Krishna <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cd4553 elementor-widget elementor-widget-heading\" data-id=\"8cd4553\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nAssistant Professor, Marketing <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd1298 elementor-widget elementor-widget-heading\" data-id=\"1cd1298\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nPhD, Indian Institute of Management Lucknow (IIM-L)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b05cb28 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b05cb28\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:kriti.krishna@krea.edu.in\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">kriti.krishna@krea.edu.in<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45183b8 e-flex e-con-boxed e-con e-parent\" data-id=\"45183b8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b419d87 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"b419d87\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2d62e2 e-con-full e-flex e-con e-child\" data-id=\"e2d62e2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-130c396 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"130c396\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1991\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1991\" aria-expanded=\"false\">About<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1991\" aria-expanded=\"false\">About<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1991\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1991\" tabindex=\"0\" hidden=\"false\"><p>Dr Kriti Krishna is an Assistant Professor of Marketing and a practising UX Researcher. She holds a PhD in Marketing from the Indian Institute of Management Lucknow (IIM-L), specialising in human-computer interaction and user psychology. Dr Kriti\u2019s research has been published in the <em>European Journal of Marketing (EJM)<\/em>, a renowned international refereed journal. Her work explores the intersection of human behaviour and information technology, employing data-driven, evidence-based methods and socio-cognitive sciences to understand how consumers in different shopping mindsets are influenced by various gamification strategies while shopping online.<\/p><p>Her research interests include human-computer interaction in emerging technologies, cognitive and affective processes in user experiences, and technology-mediated behaviour and decision-making. She is particularly intrigued by user adoption and adaptation to novel interfaces, social media dynamics, and the application of gamification strategies in digital platforms. Her work also examines the ethical implications of persuasive technologies and the cross-cultural aspects of user experience design.<\/p><p>Committed to advancing the field of UX research, she adopts a multidisciplinary approach, integrating insights from marketing, psychology, and information systems to enhance user experiences in digital ecosystems. Currently, she is exploring innovative methodologies to analyse and predict user behaviour patterns, contributing to the evolving landscape of human-computer interaction and user-centred design.<\/p><p>Beyond academia, Dr Kriti is a professional Kathak dancer and a disability rights activist.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dr Kriti Krishna Assistant Professor, Marketing PhD, Indian Institute of Management Lucknow (IIM-L) kriti.krishna@krea.edu.in About About Dr Kriti Krishna is an Assistant Professor of Marketing and a practising UX Researcher. She holds a PhD in Marketing from the Indian Institute of Management Lucknow (IIM-L), specialising in human-computer interaction and user psychology. Dr Kriti\u2019s research has &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/krea.edu.in\/ifmrgsb\/dr-kriti-krishna\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Dr Kriti Krishna&#8221;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-37145","page","type-page","status-publish","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dr Kriti Krishna<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/krea.edu.in\/ifmrgsb\/dr-kriti-krishna\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr Kriti Krishna\" \/>\n<meta property=\"og:description\" content=\"Dr Kriti Krishna Assistant Professor, Marketing PhD, Indian Institute of Management Lucknow (IIM-L) kriti.krishna@krea.edu.in About About Dr Kriti Krishna is an Assistant Professor of Marketing and a practising UX Researcher. She holds a PhD in Marketing from the Indian Institute of Management Lucknow (IIM-L), specialising in human-computer interaction and user psychology. 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She holds a PhD in Marketing from the Indian Institute of Management Lucknow (IIM-L), specialising in human-computer interaction and user psychology. 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