{"id":24157,"date":"2021-08-06T08:37:36","date_gmt":"2021-08-06T08:37:36","guid":{"rendered":"https:\/\/krea.edu.in\/ifmrgsb\/?p=24157"},"modified":"2021-08-11T10:49:13","modified_gmt":"2021-08-11T10:49:13","slug":"new-age-marketing-case-study-co-authored-by-ifmr-gsb-professor-to-be-presented-at-nacra-2021-conference","status":"publish","type":"post","link":"https:\/\/krea.edu.in\/ifmrgsb\/new-age-marketing-case-study-co-authored-by-ifmr-gsb-professor-to-be-presented-at-nacra-2021-conference\/","title":{"rendered":"New-age marketing case study co-authored by IFMR GSB professor to be presented at NACRA 2021 Conference"},"content":{"rendered":"\n<p>Prof Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor of Marketing at IFMR GSB \u2013 Krea University, has co-authored a case study about the marketing of the book series \u201cIncredible Champions\u201d written by Dr N Chandrasekaran. The case study has been accepted for presentation at the North American Case Research Association 2021 (NACRA 2021) Conference to be held in October this year. As the lead author of the case study, Prof Sathyanarayanan shall be presenting it at the conference.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prof Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor of Marketing at IFMR GSB \u2013 Krea University, has co-authored a case study about the marketing of the book series \u201cIncredible Champions\u201d written by Dr N Chandrasekaran. The case study has been accepted for presentation at the North American Case Research Association 2021 (NACRA 2021) Conference to be held in October this year. As the lead author of the case study, Prof Sathyanarayanan shall be presenting it at the conference. <\/p>\n","protected":false},"author":4,"featured_media":24158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[10],"tags":[],"class_list":["post-24157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faculty-insights","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New-age marketing case study co-authored by IFMR GSB professor to be presented at NACRA 2021 Conference - Premier &amp; Leading B-School of India |Best MBA in Finance| Data Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/krea.edu.in\/ifmrgsb\/new-age-marketing-case-study-co-authored-by-ifmr-gsb-professor-to-be-presented-at-nacra-2021-conference\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New-age marketing case study co-authored by IFMR GSB professor to be presented at NACRA 2021 Conference\" \/>\n<meta property=\"og:description\" content=\"Prof Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor of Marketing at IFMR GSB \u2013 Krea University, has co-authored a case study about the marketing of the book series \u201cIncredible Champions\u201d written by Dr N Chandrasekaran. 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