{"id":24160,"date":"2021-08-06T08:41:15","date_gmt":"2021-08-06T08:41:15","guid":{"rendered":"https:\/\/krea.edu.in\/ifmrgsb\/?p=24160"},"modified":"2021-08-11T10:48:53","modified_gmt":"2021-08-11T10:48:53","slug":"aima-india-case-research-centre-publishes-marketing-management-case-study-by-ifmr-gsb-professor-in-their-latest-issue","status":"publish","type":"post","link":"https:\/\/krea.edu.in\/ifmrgsb\/aima-india-case-research-centre-publishes-marketing-management-case-study-by-ifmr-gsb-professor-in-their-latest-issue\/","title":{"rendered":"\u2018AIMA India Case Research Centre\u2019 publishes marketing management case study by IFMR GSB professor in their latest issue"},"content":{"rendered":"\n<p>The AIMA India Case Research Centre, a well-known portal focusing on developing and publishing industry based India-focused research cases, has published a marketing management case study by Prof Sathya Saminadan, Assistant Professor at IFMR GSB \u2013 Krea University. The case study titled \u2018Sustaining the Market Share Against the Branded Firms in an Unorganized Sector\u2019, explores several unorthodox marketing and relationship strategies used by an entrepreneur against branded firms. The case study also highlights the realities of the market, a perspective that would serve well for management students.<\/p>\n\n\n\n<p>Read the case study here:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.caseresearchaima.in\/frontend\/product_display\/390\" target=\"_blank\">https:\/\/www.caseresearchaima.in\/frontend\/product_display\/390<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The AIMA India Case Research Centre, a well-known portal focusing on developing and publishing industry based India-focused research cases, has published a marketing management case study by Prof Sathya Saminadan, Assistant Professor at IFMR GSB \u2013 Krea University. The case study titled \u2018Sustaining the Market Share Against the Branded Firms in an Unorganized Sector\u2019, explores &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/krea.edu.in\/ifmrgsb\/aima-india-case-research-centre-publishes-marketing-management-case-study-by-ifmr-gsb-professor-in-their-latest-issue\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;\u2018AIMA India Case Research Centre\u2019 publishes marketing management case study by IFMR GSB professor in their latest issue&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":24161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[10],"tags":[173],"class_list":["post-24160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faculty-insights","tag-faculty-insights","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018AIMA India Case Research Centre\u2019 publishes marketing management case study by IFMR GSB professor in their latest issue - Premier &amp; Leading B-School of India |Best MBA in Finance| Data Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/krea.edu.in\/ifmrgsb\/aima-india-case-research-centre-publishes-marketing-management-case-study-by-ifmr-gsb-professor-in-their-latest-issue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018AIMA India Case Research Centre\u2019 publishes marketing management case study by IFMR GSB professor in their latest issue\" \/>\n<meta property=\"og:description\" content=\"The AIMA India Case Research Centre, a well-known portal focusing on developing and publishing industry based India-focused research cases, has published a marketing management case study by Prof Sathya Saminadan, Assistant Professor at IFMR GSB \u2013 Krea University. The case study titled \u2018Sustaining the Market Share Against the Branded Firms in an Unorganized Sector\u2019, explores &hellip; Continue reading &quot;\u2018AIMA India Case Research Centre\u2019 publishes marketing management case study by IFMR GSB professor in their latest issue&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/krea.edu.in\/ifmrgsb\/aima-india-case-research-centre-publishes-marketing-management-case-study-by-ifmr-gsb-professor-in-their-latest-issue\/\" \/>\n<meta property=\"og:site_name\" content=\"Premier &amp; Leading B-School of India |Best MBA in Finance| Data Science\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KreaUniversity\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-06T08:41:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-11T10:48:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2021\/08\/sathya.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sanjana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kreauniversity\" \/>\n<meta name=\"twitter:site\" content=\"@kreauniversity\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sanjana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/aima-india-case-research-centre-publishes-marketing-management-case-study-by-ifmr-gsb-professor-in-their-latest-issue\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/aima-india-case-research-centre-publishes-marketing-management-case-study-by-ifmr-gsb-professor-in-their-latest-issue\/\"},\"author\":{\"name\":\"Sanjana\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/71e458d5764615abb4aaf8e0a5cab8b9\"},\"headline\":\"\u2018AIMA India Case Research Centre\u2019 publishes marketing management case study by IFMR GSB professor in their latest issue\",\"datePublished\":\"2021-08-06T08:41:15+00:00\",\"dateModified\":\"2021-08-11T10:48:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/aima-india-case-research-centre-publishes-marketing-management-case-study-by-ifmr-gsb-professor-in-their-latest-issue\/\"},\"wordCount\":117,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#organization\"},\"image\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/aima-india-case-research-centre-publishes-marketing-management-case-study-by-ifmr-gsb-professor-in-their-latest-issue\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2021\/08\/sathya.png\",\"keywords\":[\"faculty insights\"],\"articleSection\":[\"Faculty insights\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/krea.edu.in\/ifmrgsb\/aima-india-case-research-centre-publishes-marketing-management-case-study-by-ifmr-gsb-professor-in-their-latest-issue\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/aima-india-case-research-centre-publishes-marketing-management-case-study-by-ifmr-gsb-professor-in-their-latest-issue\/\",\"url\":\"https:\/\/krea.edu.in\/ifmrgsb\/aima-india-case-research-centre-publishes-marketing-management-case-study-by-ifmr-gsb-professor-in-their-latest-issue\/\",\"name\":\"\u2018AIMA India Case Research Centre\u2019 publishes marketing management case study by IFMR GSB professor in their latest issue - Premier &amp; 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