{"id":25001,"date":"2021-09-17T04:58:40","date_gmt":"2021-09-17T04:58:40","guid":{"rendered":"https:\/\/krea.edu.in\/ifmrgsb\/?p=25001"},"modified":"2021-09-17T04:58:43","modified_gmt":"2021-09-17T04:58:43","slug":"routledge-taylor-francis-publishes-sustainability-marketing-case-study-by-ifmr-gsb-professor","status":"publish","type":"post","link":"https:\/\/krea.edu.in\/ifmrgsb\/routledge-taylor-francis-publishes-sustainability-marketing-case-study-by-ifmr-gsb-professor\/","title":{"rendered":"Routledge Taylor & Francis publishes sustainability marketing case study by IFMR GSB Professor"},"content":{"rendered":"\n

‘Nurpu: A Dream towards a Sustainable Handloom Weaving Society’, a case study written by Prof R Sathyanarayanan (Sundram Fasteners Associate Professor of Marketing, IFMR Graduate School of Business – Krea University) has been published by Routledge Taylor & Francis as a part of their new book “Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science”. The book will be available in the market from 27 September 2021. 
Access it here: https:\/\/www.taylorfrancis.com\/chapters\/edit\/10.4324\/9781003188186-23\/nurpu-dream-towards-sustainable-handloom-weaving-society-sathyanarayanan-ramachandran-senthil-kumar<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

‘Nurpu: A Dream towards a Sustainable Handloom Weaving Society’, a case study written by Prof R Sathyanarayanan (Sundram Fasteners Associate Professor of Marketing, IFMR Graduate School of Business – Krea University) has been published by Routledge Taylor & Francis as a part of their new book “Social and Sustainability Marketing: A Casebook for Reaching Your Socially … <\/p>\n

Continue reading “Routledge Taylor & Francis publishes sustainability marketing case study by IFMR GSB Professor”<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":24158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[10],"tags":[178,197,199],"class_list":["post-25001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faculty-insights","tag-ifmr-gsb","tag-krea-university","tag-research-paper","entry"],"yoast_head":"\nRoutledge Taylor & Francis publishes sustainability marketing case study by IFMR GSB Professor - Premier & Leading B-School of India |Best MBA in Finance| Data Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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