{"id":34733,"date":"2024-05-07T11:03:14","date_gmt":"2024-05-07T11:03:14","guid":{"rendered":"https:\/\/krea.edu.in\/ifmrgsb\/?p=34733"},"modified":"2024-05-07T11:03:16","modified_gmt":"2024-05-07T11:03:16","slug":"sathyanarayanan-ramachandran-delivers-a-talk-on-marketing-success-case-studies-in-the-organic-products-industry","status":"publish","type":"post","link":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-delivers-a-talk-on-marketing-success-case-studies-in-the-organic-products-industry\/","title":{"rendered":"Sathyanarayanan Ramachandran Delivers a Talk on Marketing Success Case Studies in the Organic Products Industry"},"content":{"rendered":"\n
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Sri Venkateswara University, Tirupati, invited Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor, Marketing, IFMR GSB, Krea University to speak about the Marketing Success Case studies in the organic products industry during the national webinar on Marketing Dilemmas and Triumphs in the Organic Products Industry: A Few Indian Perspectives held on 27 April, 2024.<\/p>\n\n\n\n

He shared critical insights on innovative marketing strategies and challenges like awareness and branding of certification, price-value conundrum, resource balancing, and perceptual issues.<\/p>\n\n\n\n

The session focused on branding aspects concerning building trust with certifications, traceability, product range management, stories, influencers, and D2C e-commerce in creating awareness and preference based on the approaches of brands such as 24Mantra, Organic India, Conscious Food, Pure & Sure, Nature Bio Foods, and Mamaearth.<\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Sri Venkateswara University, Tirupati, invited Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor, Marketing, IFMR GSB, Krea University to speak about the Marketing Success Case studies in the organic products industry during the national webinar on Marketing Dilemmas and Triumphs in the Organic Products Industry: A Few Indian Perspectives held on 27 April, 2024. He shared critical … <\/p>\n

Continue reading “Sathyanarayanan Ramachandran Delivers a Talk on Marketing Success Case Studies in the Organic Products Industry”<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[],"class_list":["post-34733","post","type-post","status-publish","format-standard","hentry","category-spotlight","entry"],"yoast_head":"\nSathyanarayanan Ramachandran Delivers a Talk on Marketing Success Case Studies in the Organic Products Industry - Premier & Leading B-School of India |Best MBA in Finance| Data Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-delivers-a-talk-on-marketing-success-case-studies-in-the-organic-products-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sathyanarayanan Ramachandran Delivers a Talk on Marketing Success Case Studies in the Organic Products Industry\" \/>\n<meta property=\"og:description\" content=\"Sri Venkateswara University, Tirupati, invited Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor, Marketing, IFMR GSB, Krea University to speak about the Marketing Success Case studies in the organic products industry during the national webinar on Marketing Dilemmas and Triumphs in the Organic Products Industry: A Few Indian Perspectives held on 27 April, 2024. 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