{"id":35520,"date":"2024-07-02T06:20:22","date_gmt":"2024-07-02T06:20:22","guid":{"rendered":"https:\/\/krea.edu.in\/ifmrgsb\/?p=35520"},"modified":"2025-02-18T12:03:43","modified_gmt":"2025-02-18T12:03:43","slug":"professor-jayaram-ramakrishnan-co-authors-a-book-titled-enterprise-performance-risk-management-for-msmes-a-primer-for-icmai","status":"publish","type":"post","link":"https:\/\/krea.edu.in\/ifmrgsb\/professor-jayaram-ramakrishnan-co-authors-a-book-titled-enterprise-performance-risk-management-for-msmes-a-primer-for-icmai\/","title":{"rendered":"Professor Jayaram Ramakrishnan co-authors a book titled\u00a0\u201cEnterprise Performance &amp; Risk Management for MSMEs \u2013 A Primer\u201d\u00a0for ICMAI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35520\" class=\"elementor elementor-35520\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24b22cf7 e-flex e-con-boxed e-con e-parent\" data-id=\"24b22cf7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-460d585 elementor-widget elementor-widget-image\" data-id=\"460d585\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"910\" src=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/07\/Book-Cover-1-720x1024.png\" class=\"attachment-large size-large wp-image-35521\" alt=\"\" srcset=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/07\/Book-Cover-1-720x1024.png 720w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/07\/Book-Cover-1-211x300.png 211w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/07\/Book-Cover-1-768x1092.png 768w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/07\/Book-Cover-1.png 876w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69b1a5e e-flex e-con-boxed e-con e-parent\" data-id=\"69b1a5e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f46c11f elementor-widget elementor-widget-text-editor\" data-id=\"f46c11f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Professor Jayaram Ramakrishnan, Professor of Practice at IFMR GSB, Krea University, has co-authored a book titled&nbsp;<em>Enterprise Performance &amp; Risk Management for MSMEs \u2013 A Primer<\/em>&nbsp;for the Institute of Cost Accountants of India (ICMAI), with CMA Venkataramani, a serial entrepreneur and member of the MSME Board of ICMAI. The book was released at the 61st National Cost &amp; Management Accountants convention of ICMAI held at Kevadia, Gujarat, in the last week of June, 2024.&nbsp;<\/p>\n\n\n\n<p>The book deals with development of a Management Accounting framework for MSMEs. This was motivated by the existing low uptake and inconsistent use of Management Accounting Practices by MSMEs as observed and suggested by prior research in an Indian context. MSMEs were often found failing to leverage adequately the potential of management accounting for helping them achieve their financial objectives (primarily profitability and liquidity) while also adequately insuring against risks. According to the authors, the book is a humble attempt to provide MSMEs with a cost management and risk mitigation toolkit which would be easy to roll out and sustain in the long run.<\/p>\n\n\n\n<p>Read the Foreword\u00a0<strong><a href=\"https:\/\/krea.edu.in\/wp-content\/uploads\/2024\/07\/Foreword.pdf\">here<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/01\/Jayaram-R-02.png\" alt=\"\" class=\"wp-image-32421\" srcset=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/01\/Jayaram-R-02.png 500w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/01\/Jayaram-R-02-300x300.png 300w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/01\/Jayaram-R-02-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Professor Jayaram Ramakrishnan, Professor of Practice at IFMR GSB, Krea University, has co-authored a book titled&nbsp;Enterprise Performance &amp; Risk Management for MSMEs \u2013 A Primer&nbsp;for the Institute of Cost Accountants of India (ICMAI), with CMA Venkataramani, a serial entrepreneur and member of the MSME Board of ICMAI. The book was released at the 61st National &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/krea.edu.in\/ifmrgsb\/professor-jayaram-ramakrishnan-co-authors-a-book-titled-enterprise-performance-risk-management-for-msmes-a-primer-for-icmai\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Professor Jayaram Ramakrishnan co-authors a book titled\u00a0\u201cEnterprise Performance &amp; Risk Management for MSMEs \u2013 A Primer\u201d\u00a0for ICMAI&#8221;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[212],"tags":[],"class_list":["post-35520","post","type-post","status-publish","format-standard","hentry","category-research-spotlight","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Professor Jayaram Ramakrishnan co-authors a book<\/title>\n<meta name=\"description\" content=\"Professor Jayaram Ramakrishnan co-authors a book\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/krea.edu.in\/ifmrgsb\/professor-jayaram-ramakrishnan-co-authors-a-book-titled-enterprise-performance-risk-management-for-msmes-a-primer-for-icmai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Professor Jayaram Ramakrishnan co-authors a book titled\u00a0\u201cEnterprise Performance &amp; 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