{"id":36459,"date":"2024-10-03T09:27:20","date_gmt":"2024-10-03T09:27:20","guid":{"rendered":"https:\/\/krea.edu.in\/ifmrgsb\/?p=36459"},"modified":"2024-10-03T09:27:21","modified_gmt":"2024-10-03T09:27:21","slug":"jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024","status":"publish","type":"post","link":"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/","title":{"rendered":"Jyothis Franklin, PhD student, IFMR GSB \u00a0presented a research paper at the 15th European Marketing Academy Conference (EMAC) Regional 2024"},"content":{"rendered":"\n

Jyothis Franklin, PhD student, IFMR GSB, Krea University presented a research paper titled\u00a0Understanding the Literature on Advertising Ethics<\/em>\u00a0at the 15th European Marketing Academy Conference (EMAC) Regional 2024 hosted by the ISEG, Lisbon School of Economics and Management and ADVANCE – Research Center in Management on 25-27 September, 2024 in Lisbon, Portugal. She co-authored it with Dr Jayasankar Ramanathan, Associate Professor in Marketing, IFMR GSB, Krea University. Franklin held the position of session chair in the same session.<\/p>\n\n\n\n

\n
\n

Abstract of the Paper:<\/p>\n\n\n\n

This study reviews the literature on advertising ethics and identifies research gaps to provide scope for future work. The relevant literature was identified by searching Scopus and Web of Science. The final sample of 119 articles was carefully read to determine dimensions and variants, which were used in morphological analysis (MA) to construct a cross-consistency matrix (CCM) and obtain a comprehensive understanding of the domain of advertising ethics. The CCM was used to identify explored and unexplored areas of study. A comprehensive MA framework of 6 dimensions and 27 variants of advertising ethics research was constructed and led to the identification of 87 research gaps. This study contributes to the literature by identifying research gaps to be pursued in subsequent work. In addition, this study is the first in the advertising ethics literature to construct an MA framework.<\/p>\n<\/div>\n\n\n\n

\n

<\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Jyothis Franklin, PhD student, IFMR GSB, Krea University presented a research paper titled\u00a0Understanding the Literature on Advertising Ethics\u00a0at the 15th European Marketing Academy Conference (EMAC) Regional 2024 hosted by the ISEG, Lisbon School of Economics and Management and ADVANCE – Research Center in Management on 25-27 September, 2024 in Lisbon, Portugal. She co-authored it with … <\/p>\n

Continue reading “Jyothis Franklin, PhD student, IFMR GSB \u00a0presented a research paper at the 15th European Marketing Academy Conference (EMAC) Regional 2024”<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[],"class_list":["post-36459","post","type-post","status-publish","format-standard","hentry","category-spotlight","entry"],"yoast_head":"\nJyothis Franklin, PhD student, IFMR GSB \u00a0presented a research paper at the 15th European Marketing Academy Conference (EMAC) Regional 2024 - Premier & Leading B-School of India |Best MBA in Finance| Data Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jyothis Franklin, PhD student, IFMR GSB \u00a0presented a research paper at the 15th European Marketing Academy Conference (EMAC) Regional 2024\" \/>\n<meta property=\"og:description\" content=\"Jyothis Franklin, PhD student, IFMR GSB, Krea University presented a research paper titled\u00a0Understanding the Literature on Advertising Ethics\u00a0at the 15th European Marketing Academy Conference (EMAC) Regional 2024 hosted by the ISEG, Lisbon School of Economics and Management and ADVANCE – Research Center in Management on 25-27 September, 2024 in Lisbon, Portugal. She co-authored it with … Continue reading "Jyothis Franklin, PhD student, IFMR GSB \u00a0presented a research paper at the 15th European Marketing Academy Conference (EMAC) Regional 2024"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Premier & Leading B-School of India |Best MBA in Finance| Data Science\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KreaUniversity\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-03T09:27:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-03T09:27:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/uploads\/2024\/10\/Faculty-in-Focus-New-template-1024x1024.jpg\" \/>\n<meta name=\"author\" content=\"Ram Kumar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kreauniversity\" \/>\n<meta name=\"twitter:site\" content=\"@kreauniversity\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ram Kumar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/\"},\"author\":{\"name\":\"Ram Kumar\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/b3f92dc0ff4e2560a8277afd8e8bd7b2\"},\"headline\":\"Jyothis Franklin, PhD student, IFMR GSB \u00a0presented a research paper at the 15th European Marketing Academy Conference (EMAC) Regional 2024\",\"datePublished\":\"2024-10-03T09:27:20+00:00\",\"dateModified\":\"2024-10-03T09:27:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/\"},\"wordCount\":234,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#organization\"},\"image\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/uploads\/2024\/10\/Faculty-in-Focus-New-template-1024x1024.jpg\",\"articleSection\":[\"Spotlight\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/\",\"url\":\"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/\",\"name\":\"Jyothis Franklin, PhD student, IFMR GSB \u00a0presented a research paper at the 15th European Marketing Academy Conference (EMAC) Regional 2024 - Premier & Leading B-School of India |Best MBA in Finance| Data Science\",\"isPartOf\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/uploads\/2024\/10\/Faculty-in-Focus-New-template-1024x1024.jpg\",\"datePublished\":\"2024-10-03T09:27:20+00:00\",\"dateModified\":\"2024-10-03T09:27:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/#primaryimage\",\"url\":\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/10\/Faculty-in-Focus-New-template.jpg\",\"contentUrl\":\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/10\/Faculty-in-Focus-New-template.jpg\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/krea.edu.in\/ifmrgsb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jyothis Franklin, PhD student, IFMR GSB \u00a0presented a research paper at the 15th European Marketing Academy Conference (EMAC) Regional 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#website\",\"url\":\"https:\/\/krea.edu.in\/ifmrgsb\/\",\"name\":\"Premier & Leading B-School of India |Best MBA in Finance| Data Science\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/krea.edu.in\/ifmrgsb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#organization\",\"name\":\"IFMR Graduate School of Business\",\"alternateName\":\"IFMRGSB - IFMR Graduate School of Business\",\"url\":\"https:\/\/krea.edu.in\/ifmrgsb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2020\/08\/IFMR-REGULAR-LOGO.svg\",\"contentUrl\":\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2020\/08\/IFMR-REGULAR-LOGO.svg\",\"width\":360,\"height\":252,\"caption\":\"IFMR Graduate School of Business\"},\"image\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/KreaUniversity\/\",\"https:\/\/x.com\/kreauniversity\",\"https:\/\/www.instagram.com\/kreauniversity\/\",\"https:\/\/www.youtube.com\/channel\/UC7hu2pt6seIJLMiO0Tqe7XQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/b3f92dc0ff4e2560a8277afd8e8bd7b2\",\"name\":\"Ram Kumar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/litespeed\/avatar\/629ddeeceab846b2871ba15413d8fb3d.jpg?ver=1776857103\",\"contentUrl\":\"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/litespeed\/avatar\/629ddeeceab846b2871ba15413d8fb3d.jpg?ver=1776857103\",\"caption\":\"Ram Kumar\"},\"url\":\"https:\/\/krea.edu.in\/ifmrgsb\/author\/ramkumar\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jyothis Franklin, PhD student, IFMR GSB \u00a0presented a research paper at the 15th European Marketing Academy Conference (EMAC) Regional 2024 - Premier & Leading B-School of India |Best MBA in Finance| Data Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/","og_locale":"en_US","og_type":"article","og_title":"Jyothis Franklin, PhD student, IFMR GSB \u00a0presented a research paper at the 15th European Marketing Academy Conference (EMAC) Regional 2024","og_description":"Jyothis Franklin, PhD student, IFMR GSB, Krea University presented a research paper titled\u00a0Understanding the Literature on Advertising Ethics\u00a0at the 15th European Marketing Academy Conference (EMAC) Regional 2024 hosted by the ISEG, Lisbon School of Economics and Management and ADVANCE – Research Center in Management on 25-27 September, 2024 in Lisbon, Portugal. She co-authored it with … Continue reading \"Jyothis Franklin, PhD student, IFMR GSB \u00a0presented a research paper at the 15th European Marketing Academy Conference (EMAC) Regional 2024\"","og_url":"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/","og_site_name":"Premier & Leading B-School of India |Best MBA in Finance| Data Science","article_publisher":"https:\/\/www.facebook.com\/KreaUniversity\/","article_published_time":"2024-10-03T09:27:20+00:00","article_modified_time":"2024-10-03T09:27:21+00:00","og_image":[{"url":"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/uploads\/2024\/10\/Faculty-in-Focus-New-template-1024x1024.jpg","type":"","width":"","height":""}],"author":"Ram Kumar","twitter_card":"summary_large_image","twitter_creator":"@kreauniversity","twitter_site":"@kreauniversity","twitter_misc":{"Written by":"Ram Kumar","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/#article","isPartOf":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/"},"author":{"name":"Ram Kumar","@id":"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/b3f92dc0ff4e2560a8277afd8e8bd7b2"},"headline":"Jyothis Franklin, PhD student, IFMR GSB \u00a0presented a research paper at the 15th European Marketing Academy Conference (EMAC) Regional 2024","datePublished":"2024-10-03T09:27:20+00:00","dateModified":"2024-10-03T09:27:21+00:00","mainEntityOfPage":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/"},"wordCount":234,"commentCount":0,"publisher":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/#organization"},"image":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/uploads\/2024\/10\/Faculty-in-Focus-New-template-1024x1024.jpg","articleSection":["Spotlight"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/","url":"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/","name":"Jyothis Franklin, PhD student, IFMR GSB \u00a0presented a research paper at the 15th European Marketing Academy Conference (EMAC) Regional 2024 - Premier & Leading B-School of India |Best MBA in Finance| Data Science","isPartOf":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/#primaryimage"},"image":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/uploads\/2024\/10\/Faculty-in-Focus-New-template-1024x1024.jpg","datePublished":"2024-10-03T09:27:20+00:00","dateModified":"2024-10-03T09:27:21+00:00","breadcrumb":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/#primaryimage","url":"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/10\/Faculty-in-Focus-New-template.jpg","contentUrl":"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/10\/Faculty-in-Focus-New-template.jpg","width":1080,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/krea.edu.in\/ifmrgsb\/jyothis-franklin-phd-student-ifmr-gsb-presented-a-research-paper-at-the-15th-european-marketing-academy-conference-emac-regional-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/krea.edu.in\/ifmrgsb\/"},{"@type":"ListItem","position":2,"name":"Jyothis Franklin, PhD student, IFMR GSB \u00a0presented a research paper at the 15th European Marketing Academy Conference (EMAC) Regional 2024"}]},{"@type":"WebSite","@id":"https:\/\/krea.edu.in\/ifmrgsb\/#website","url":"https:\/\/krea.edu.in\/ifmrgsb\/","name":"Premier & Leading B-School of India |Best MBA in Finance| Data Science","description":"","publisher":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/krea.edu.in\/ifmrgsb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/krea.edu.in\/ifmrgsb\/#organization","name":"IFMR Graduate School of Business","alternateName":"IFMRGSB - IFMR Graduate School of Business","url":"https:\/\/krea.edu.in\/ifmrgsb\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/logo\/image\/","url":"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2020\/08\/IFMR-REGULAR-LOGO.svg","contentUrl":"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2020\/08\/IFMR-REGULAR-LOGO.svg","width":360,"height":252,"caption":"IFMR Graduate School of Business"},"image":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/KreaUniversity\/","https:\/\/x.com\/kreauniversity","https:\/\/www.instagram.com\/kreauniversity\/","https:\/\/www.youtube.com\/channel\/UC7hu2pt6seIJLMiO0Tqe7XQ"]},{"@type":"Person","@id":"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/b3f92dc0ff4e2560a8277afd8e8bd7b2","name":"Ram Kumar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/image\/","url":"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/litespeed\/avatar\/629ddeeceab846b2871ba15413d8fb3d.jpg?ver=1776857103","contentUrl":"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/litespeed\/avatar\/629ddeeceab846b2871ba15413d8fb3d.jpg?ver=1776857103","caption":"Ram Kumar"},"url":"https:\/\/krea.edu.in\/ifmrgsb\/author\/ramkumar\/"}]}},"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"Ram Kumar","author_link":"https:\/\/krea.edu.in\/ifmrgsb\/author\/ramkumar\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/krea.edu.in\/ifmrgsb\/category\/uncategorized\/spotlight\/\" rel=\"category tag\">Spotlight<\/a>","rttpg_excerpt":"Jyothis Franklin, PhD student, IFMR GSB, Krea University presented a research paper titled\u00a0Understanding the Literature on Advertising Ethics\u00a0at the 15th European Marketing Academy Conference (EMAC) Regional 2024 hosted by the ISEG, Lisbon School of Economics and Management and ADVANCE – Research Center in Management on 25-27 September, 2024 in Lisbon, Portugal. She co-authored it with…","_links":{"self":[{"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/posts\/36459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/comments?post=36459"}],"version-history":[{"count":1,"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/posts\/36459\/revisions"}],"predecessor-version":[{"id":36461,"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/posts\/36459\/revisions\/36461"}],"wp:attachment":[{"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/media?parent=36459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/categories?post=36459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/tags?post=36459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}