{"id":36552,"date":"2024-10-07T10:53:54","date_gmt":"2024-10-07T10:53:54","guid":{"rendered":"https:\/\/krea.edu.in\/ifmrgsb\/?p=36552"},"modified":"2025-02-21T07:39:36","modified_gmt":"2025-02-21T07:39:36","slug":"ifmr-gsb-faculty-sathyanarayanan-r-presented-his-case-study-at-the-national-conference-organised-by-the-indian-institute-of-public-administration-iipa","status":"publish","type":"post","link":"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-faculty-sathyanarayanan-r-presented-his-case-study-at-the-national-conference-organised-by-the-indian-institute-of-public-administration-iipa\/","title":{"rendered":"IFMR GSB Faculty Sathyanarayanan R presented his case study at the National Conference organised by the Indian Institute of Public Administration (IIPA)"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>A case study by Professor Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB, Krea University was accepted for presentation at the National Conference organised by the Indian Institute of Public Administration (IIPA), New Delhi, on 30 September, 2024. He presented his case study&nbsp;<em>Marketing and Public administration challenges of Overtourism \u2013 The Case of Amsterdam and pointers for India<\/em>&nbsp;through virtual mode. The case documents the issue of Overtourism in Amsterdam and looks at the inherent conflicts through the lens of Public Administration and Marketing with discussion pointers for scenarios in India. It meanders through the balancing acts between destination branding-focused marketing efforts and sustainability-focused public administration issues.<\/p>\n\n\n\n<p>IIPA is an autonomous academic institution of national eminence established in 1954 for training, research and information dissemination in streams related to the ethos of Public Administration. It is known internationally as a premier centre for Training and Research in Public Administration and Management.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/01\/Sathyanarayanan-R-01.png\" alt=\"\" class=\"wp-image-32431\" srcset=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/01\/Sathyanarayanan-R-01.png 500w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/01\/Sathyanarayanan-R-01-300x300.png 300w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/01\/Sathyanarayanan-R-01-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A case study by Professor Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB, Krea University was accepted for presentation at the National Conference organised by the Indian Institute of Public Administration (IIPA), New Delhi, on 30 September, 2024. He presented his case study&nbsp;Marketing and Public administration challenges of Overtourism \u2013 The Case of Amsterdam &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-faculty-sathyanarayanan-r-presented-his-case-study-at-the-national-conference-organised-by-the-indian-institute-of-public-administration-iipa\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;IFMR GSB Faculty Sathyanarayanan R presented his case study at the National Conference organised by the Indian Institute of Public Administration (IIPA)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[],"class_list":["post-36552","post","type-post","status-publish","format-standard","hentry","category-spotlight","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IFMR GSB Faculty Sathyanarayanan R presented his case study at the National Conference organised by the Indian Institute of Public Administration (IIPA) - Premier &amp; Leading B-School of India |Best MBA in Finance| Data Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-faculty-sathyanarayanan-r-presented-his-case-study-at-the-national-conference-organised-by-the-indian-institute-of-public-administration-iipa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IFMR GSB Faculty Sathyanarayanan R presented his case study at the National Conference organised by the Indian Institute of Public Administration (IIPA)\" \/>\n<meta property=\"og:description\" content=\"A case study by Professor Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB, Krea University was accepted for presentation at the National Conference organised by the Indian Institute of Public Administration (IIPA), New Delhi, on 30 September, 2024. He presented his case study&nbsp;Marketing and Public administration challenges of Overtourism \u2013 The Case of Amsterdam &hellip; Continue reading &quot;IFMR GSB Faculty Sathyanarayanan R presented his case study at the National Conference organised by the Indian Institute of Public Administration (IIPA)&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-faculty-sathyanarayanan-r-presented-his-case-study-at-the-national-conference-organised-by-the-indian-institute-of-public-administration-iipa\/\" \/>\n<meta property=\"og:site_name\" content=\"Premier &amp; Leading B-School of India |Best MBA in Finance| Data Science\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KreaUniversity\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-07T10:53:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-21T07:39:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/uploads\/2024\/01\/Sathyanarayanan-R-01.png\" \/>\n<meta name=\"author\" content=\"Ram Kumar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kreauniversity\" \/>\n<meta name=\"twitter:site\" content=\"@kreauniversity\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ram Kumar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-faculty-sathyanarayanan-r-presented-his-case-study-at-the-national-conference-organised-by-the-indian-institute-of-public-administration-iipa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-faculty-sathyanarayanan-r-presented-his-case-study-at-the-national-conference-organised-by-the-indian-institute-of-public-administration-iipa\/\"},\"author\":{\"name\":\"Ram Kumar\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/b3f92dc0ff4e2560a8277afd8e8bd7b2\"},\"headline\":\"IFMR GSB Faculty Sathyanarayanan R presented his case study at the National Conference organised by the Indian Institute of Public Administration (IIPA)\",\"datePublished\":\"2024-10-07T10:53:54+00:00\",\"dateModified\":\"2025-02-21T07:39:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-faculty-sathyanarayanan-r-presented-his-case-study-at-the-national-conference-organised-by-the-indian-institute-of-public-administration-iipa\/\"},\"wordCount\":173,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#organization\"},\"image\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-faculty-sathyanarayanan-r-presented-his-case-study-at-the-national-conference-organised-by-the-indian-institute-of-public-administration-iipa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/uploads\/2024\/01\/Sathyanarayanan-R-01.png\",\"articleSection\":[\"Spotlight\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-faculty-sathyanarayanan-r-presented-his-case-study-at-the-national-conference-organised-by-the-indian-institute-of-public-administration-iipa\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-faculty-sathyanarayanan-r-presented-his-case-study-at-the-national-conference-organised-by-the-indian-institute-of-public-administration-iipa\/\",\"url\":\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-faculty-sathyanarayanan-r-presented-his-case-study-at-the-national-conference-organised-by-the-indian-institute-of-public-administration-iipa\/\",\"name\":\"IFMR GSB Faculty Sathyanarayanan R presented his case study at the National Conference organised by the Indian Institute of Public Administration (IIPA) - Premier &amp; 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