{"id":37184,"date":"2024-12-09T08:06:14","date_gmt":"2024-12-09T08:06:14","guid":{"rendered":"https:\/\/krea.edu.in\/ifmrgsb\/?p=37184"},"modified":"2024-12-09T08:47:18","modified_gmt":"2024-12-09T08:47:18","slug":"dr-r-s-sathya-saminadan-presents-paper-at-ngsc-2024-conference-at-iim-jammu","status":"publish","type":"post","link":"https:\/\/krea.edu.in\/ifmrgsb\/dr-r-s-sathya-saminadan-presents-paper-at-ngsc-2024-conference-at-iim-jammu\/","title":{"rendered":"Dr R S Sathya Saminadan presents paper at\u00a0NGSC \u2013 2024 Conference at IIM Jammu"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Dr R S Sathya Saminadan,&nbsp;Associate Professor of Practice, IFMR GSB presented his paper, &#8216;Marketing to Aliens&#8217;, at the NGSC \u2013 2024 Conference at IIM Jammu on 22 and 23 November, 2024. The paper explores strategies for effective intergalactic marketing, combining creativity with established principles of marketing. It underscores the importance of adaptability and ethical considerations in marketing to diverse and unfamiliar segments, a concept that resonates with contemporary challenges in business strategy.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/05\/Satya-Saminadan-R-S.jpg\" alt=\"\" class=\"wp-image-35177\" srcset=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/05\/Satya-Saminadan-R-S.jpg 500w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/05\/Satya-Saminadan-R-S-300x300.jpg 300w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/05\/Satya-Saminadan-R-S-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dr R S Sathya Saminadan,&nbsp;Associate Professor of Practice, IFMR GSB presented his paper, &#8216;Marketing to Aliens&#8217;, at the NGSC \u2013 2024 Conference at IIM Jammu on 22 and 23 November, 2024. The paper explores strategies for effective intergalactic marketing, combining creativity with established principles of marketing. It underscores the importance of adaptability and ethical considerations &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/krea.edu.in\/ifmrgsb\/dr-r-s-sathya-saminadan-presents-paper-at-ngsc-2024-conference-at-iim-jammu\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Dr R S Sathya Saminadan presents paper at\u00a0NGSC \u2013 2024 Conference at IIM Jammu&#8221;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[],"class_list":["post-37184","post","type-post","status-publish","format-standard","hentry","category-spotlight","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dr R S Sathya Saminadan presents paper at\u00a0NGSC \u2013 2024 Conference at IIM Jammu - Premier &amp; Leading B-School of India |Best MBA in Finance| Data Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/krea.edu.in\/ifmrgsb\/dr-r-s-sathya-saminadan-presents-paper-at-ngsc-2024-conference-at-iim-jammu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr R S Sathya Saminadan presents paper at\u00a0NGSC \u2013 2024 Conference at IIM Jammu\" \/>\n<meta property=\"og:description\" content=\"Dr R S Sathya Saminadan,&nbsp;Associate Professor of Practice, IFMR GSB presented his paper, &#8216;Marketing to Aliens&#8217;, at the NGSC \u2013 2024 Conference at IIM Jammu on 22 and 23 November, 2024. The paper explores strategies for effective intergalactic marketing, combining creativity with established principles of marketing. It underscores the importance of adaptability and ethical considerations &hellip; Continue reading &quot;Dr R S Sathya Saminadan presents paper at\u00a0NGSC \u2013 2024 Conference at IIM Jammu&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/krea.edu.in\/ifmrgsb\/dr-r-s-sathya-saminadan-presents-paper-at-ngsc-2024-conference-at-iim-jammu\/\" \/>\n<meta property=\"og:site_name\" content=\"Premier &amp; Leading B-School of India |Best MBA in Finance| Data Science\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KreaUniversity\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-09T08:06:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-09T08:47:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/uploads\/2024\/05\/Satya-Saminadan-R-S.jpg\" \/>\n<meta name=\"author\" content=\"Ram Kumar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kreauniversity\" \/>\n<meta name=\"twitter:site\" content=\"@kreauniversity\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ram Kumar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/dr-r-s-sathya-saminadan-presents-paper-at-ngsc-2024-conference-at-iim-jammu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/dr-r-s-sathya-saminadan-presents-paper-at-ngsc-2024-conference-at-iim-jammu\/\"},\"author\":{\"name\":\"Ram Kumar\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/b3f92dc0ff4e2560a8277afd8e8bd7b2\"},\"headline\":\"Dr R S Sathya Saminadan presents paper at\u00a0NGSC \u2013 2024 Conference at IIM Jammu\",\"datePublished\":\"2024-12-09T08:06:14+00:00\",\"dateModified\":\"2024-12-09T08:47:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/dr-r-s-sathya-saminadan-presents-paper-at-ngsc-2024-conference-at-iim-jammu\/\"},\"wordCount\":82,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#organization\"},\"image\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/dr-r-s-sathya-saminadan-presents-paper-at-ngsc-2024-conference-at-iim-jammu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/uploads\/2024\/05\/Satya-Saminadan-R-S.jpg\",\"articleSection\":[\"Spotlight\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/krea.edu.in\/ifmrgsb\/dr-r-s-sathya-saminadan-presents-paper-at-ngsc-2024-conference-at-iim-jammu\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/dr-r-s-sathya-saminadan-presents-paper-at-ngsc-2024-conference-at-iim-jammu\/\",\"url\":\"https:\/\/krea.edu.in\/ifmrgsb\/dr-r-s-sathya-saminadan-presents-paper-at-ngsc-2024-conference-at-iim-jammu\/\",\"name\":\"Dr R S Sathya Saminadan presents paper at\u00a0NGSC \u2013 2024 Conference at IIM Jammu - Premier &amp; 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