{"id":37772,"date":"2025-02-12T04:41:25","date_gmt":"2025-02-12T04:41:25","guid":{"rendered":"https:\/\/krea.edu.in\/ifmrgsb\/?p=37772"},"modified":"2025-02-12T04:41:26","modified_gmt":"2025-02-12T04:41:26","slug":"ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025","status":"publish","type":"post","link":"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/","title":{"rendered":"IFMR GSB PhD scholar Jyothis Franklin presents a research paper at the\u00a0American Marketing Association (AMA) Winter Academic Conference 2025"},"content":{"rendered":"\n
\n
\n

Jyothis Franklin, PhD scholar, IFMR GSB has presented a research paper titled ‘A Bibliometric Study of the Literature on Advertising Ethics’ co-authored with Dr Jayasankar Ramanathan, Associate Professor, Marketing, IFMR GSB at the  American Marketing Association (AMA) Winter Academic Conference 2025  (Virtual) on 10 February, 2025.<\/p>\n\n\n\n

Abstract:
This study aims to analyse the research impact, key trends and current state of knowledge in advertising ethics through bibliometric analysis. By examining 233 relevant articles, the study evaluates publication patterns, authorship trends and knowledge structures. It identifies influential works, contributions and evolving trends in the domain. This study guides managers in developing ethical guidelines for advertising campaigns by mapping the evolution of advertising ethics since its inception. The study is the first to employ a quantitative method to map out the relevant literature on advertising ethics.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Jyothis Franklin, PhD scholar, IFMR GSB has presented a research paper titled ‘A Bibliometric Study of the Literature on Advertising Ethics’ co-authored with Dr Jayasankar Ramanathan, Associate Professor, Marketing, IFMR GSB at the  American Marketing Association (AMA) Winter Academic Conference 2025  (Virtual) on 10 February, 2025. Abstract:This study aims to analyse the research impact, key … <\/p>\n

Continue reading “IFMR GSB PhD scholar Jyothis Franklin presents a research paper at the\u00a0American Marketing Association (AMA) Winter Academic Conference 2025”<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[],"class_list":["post-37772","post","type-post","status-publish","format-standard","hentry","category-spotlight","entry"],"yoast_head":"\nIFMR GSB PhD scholar Jyothis Franklin presents a research paper at the\u00a0American Marketing Association (AMA) Winter Academic Conference 2025 - Premier & Leading B-School of India |Best MBA in Finance| Data Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IFMR GSB PhD scholar Jyothis Franklin presents a research paper at the\u00a0American Marketing Association (AMA) Winter Academic Conference 2025\" \/>\n<meta property=\"og:description\" content=\"Jyothis Franklin, PhD scholar, IFMR GSB has presented a research paper titled ‘A Bibliometric Study of the Literature on Advertising Ethics’ co-authored with Dr Jayasankar Ramanathan, Associate Professor, Marketing, IFMR GSB at the  American Marketing Association (AMA) Winter Academic Conference 2025  (Virtual) on 10 February, 2025. Abstract:This study aims to analyse the research impact, key … Continue reading "IFMR GSB PhD scholar Jyothis Franklin presents a research paper at the\u00a0American Marketing Association (AMA) Winter Academic Conference 2025"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Premier & Leading B-School of India |Best MBA in Finance| Data Science\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KreaUniversity\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-12T04:41:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-12T04:41:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/uploads\/2025\/02\/Jyothis-903x1024.jpg\" \/>\n<meta name=\"author\" content=\"Ram Kumar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kreauniversity\" \/>\n<meta name=\"twitter:site\" content=\"@kreauniversity\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ram Kumar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/\"},\"author\":{\"name\":\"Ram Kumar\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/b3f92dc0ff4e2560a8277afd8e8bd7b2\"},\"headline\":\"IFMR GSB PhD scholar Jyothis Franklin presents a research paper at the\u00a0American Marketing Association (AMA) Winter Academic Conference 2025\",\"datePublished\":\"2025-02-12T04:41:25+00:00\",\"dateModified\":\"2025-02-12T04:41:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/\"},\"wordCount\":151,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#organization\"},\"image\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/uploads\/2025\/02\/Jyothis-903x1024.jpg\",\"articleSection\":[\"Spotlight\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/\",\"url\":\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/\",\"name\":\"IFMR GSB PhD scholar Jyothis Franklin presents a research paper at the\u00a0American Marketing Association (AMA) Winter Academic Conference 2025 - Premier & Leading B-School of India |Best MBA in Finance| Data Science\",\"isPartOf\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/uploads\/2025\/02\/Jyothis-903x1024.jpg\",\"datePublished\":\"2025-02-12T04:41:25+00:00\",\"dateModified\":\"2025-02-12T04:41:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/#primaryimage\",\"url\":\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2025\/02\/Jyothis.jpg\",\"contentUrl\":\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2025\/02\/Jyothis.jpg\",\"width\":1397,\"height\":1584},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/krea.edu.in\/ifmrgsb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IFMR GSB PhD scholar Jyothis Franklin presents a research paper at the\u00a0American Marketing Association (AMA) Winter Academic Conference 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#website\",\"url\":\"https:\/\/krea.edu.in\/ifmrgsb\/\",\"name\":\"Premier & Leading B-School of India |Best MBA in Finance| Data Science\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/krea.edu.in\/ifmrgsb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#organization\",\"name\":\"IFMR Graduate School of Business\",\"alternateName\":\"IFMRGSB - IFMR Graduate School of Business\",\"url\":\"https:\/\/krea.edu.in\/ifmrgsb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2020\/08\/IFMR-REGULAR-LOGO.svg\",\"contentUrl\":\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2020\/08\/IFMR-REGULAR-LOGO.svg\",\"width\":360,\"height\":252,\"caption\":\"IFMR Graduate School of Business\"},\"image\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/KreaUniversity\/\",\"https:\/\/x.com\/kreauniversity\",\"https:\/\/www.instagram.com\/kreauniversity\/\",\"https:\/\/www.youtube.com\/channel\/UC7hu2pt6seIJLMiO0Tqe7XQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/b3f92dc0ff4e2560a8277afd8e8bd7b2\",\"name\":\"Ram Kumar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/litespeed\/avatar\/629ddeeceab846b2871ba15413d8fb3d.jpg?ver=1776857103\",\"contentUrl\":\"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/litespeed\/avatar\/629ddeeceab846b2871ba15413d8fb3d.jpg?ver=1776857103\",\"caption\":\"Ram Kumar\"},\"url\":\"https:\/\/krea.edu.in\/ifmrgsb\/author\/ramkumar\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IFMR GSB PhD scholar Jyothis Franklin presents a research paper at the\u00a0American Marketing Association (AMA) Winter Academic Conference 2025 - Premier & Leading B-School of India |Best MBA in Finance| Data Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/","og_locale":"en_US","og_type":"article","og_title":"IFMR GSB PhD scholar Jyothis Franklin presents a research paper at the\u00a0American Marketing Association (AMA) Winter Academic Conference 2025","og_description":"Jyothis Franklin, PhD scholar, IFMR GSB has presented a research paper titled ‘A Bibliometric Study of the Literature on Advertising Ethics’ co-authored with Dr Jayasankar Ramanathan, Associate Professor, Marketing, IFMR GSB at the  American Marketing Association (AMA) Winter Academic Conference 2025  (Virtual) on 10 February, 2025. Abstract:This study aims to analyse the research impact, key … Continue reading \"IFMR GSB PhD scholar Jyothis Franklin presents a research paper at the\u00a0American Marketing Association (AMA) Winter Academic Conference 2025\"","og_url":"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/","og_site_name":"Premier & Leading B-School of India |Best MBA in Finance| Data Science","article_publisher":"https:\/\/www.facebook.com\/KreaUniversity\/","article_published_time":"2025-02-12T04:41:25+00:00","article_modified_time":"2025-02-12T04:41:26+00:00","og_image":[{"url":"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/uploads\/2025\/02\/Jyothis-903x1024.jpg","type":"","width":"","height":""}],"author":"Ram Kumar","twitter_card":"summary_large_image","twitter_creator":"@kreauniversity","twitter_site":"@kreauniversity","twitter_misc":{"Written by":"Ram Kumar","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/#article","isPartOf":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/"},"author":{"name":"Ram Kumar","@id":"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/b3f92dc0ff4e2560a8277afd8e8bd7b2"},"headline":"IFMR GSB PhD scholar Jyothis Franklin presents a research paper at the\u00a0American Marketing Association (AMA) Winter Academic Conference 2025","datePublished":"2025-02-12T04:41:25+00:00","dateModified":"2025-02-12T04:41:26+00:00","mainEntityOfPage":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/"},"wordCount":151,"commentCount":0,"publisher":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/#organization"},"image":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/uploads\/2025\/02\/Jyothis-903x1024.jpg","articleSection":["Spotlight"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/","url":"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/","name":"IFMR GSB PhD scholar Jyothis Franklin presents a research paper at the\u00a0American Marketing Association (AMA) Winter Academic Conference 2025 - Premier & Leading B-School of India |Best MBA in Finance| Data Science","isPartOf":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/#primaryimage"},"image":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/uploads\/2025\/02\/Jyothis-903x1024.jpg","datePublished":"2025-02-12T04:41:25+00:00","dateModified":"2025-02-12T04:41:26+00:00","breadcrumb":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/#primaryimage","url":"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2025\/02\/Jyothis.jpg","contentUrl":"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2025\/02\/Jyothis.jpg","width":1397,"height":1584},{"@type":"BreadcrumbList","@id":"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-phd-scholar-jyothis-franklin-presents-a-research-paper-at-the-american-marketing-association-ama-winter-academic-conference-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/krea.edu.in\/ifmrgsb\/"},{"@type":"ListItem","position":2,"name":"IFMR GSB PhD scholar Jyothis Franklin presents a research paper at the\u00a0American Marketing Association (AMA) Winter Academic Conference 2025"}]},{"@type":"WebSite","@id":"https:\/\/krea.edu.in\/ifmrgsb\/#website","url":"https:\/\/krea.edu.in\/ifmrgsb\/","name":"Premier & Leading B-School of India |Best MBA in Finance| Data Science","description":"","publisher":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/krea.edu.in\/ifmrgsb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/krea.edu.in\/ifmrgsb\/#organization","name":"IFMR Graduate School of Business","alternateName":"IFMRGSB - IFMR Graduate School of Business","url":"https:\/\/krea.edu.in\/ifmrgsb\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/logo\/image\/","url":"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2020\/08\/IFMR-REGULAR-LOGO.svg","contentUrl":"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2020\/08\/IFMR-REGULAR-LOGO.svg","width":360,"height":252,"caption":"IFMR Graduate School of Business"},"image":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/KreaUniversity\/","https:\/\/x.com\/kreauniversity","https:\/\/www.instagram.com\/kreauniversity\/","https:\/\/www.youtube.com\/channel\/UC7hu2pt6seIJLMiO0Tqe7XQ"]},{"@type":"Person","@id":"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/b3f92dc0ff4e2560a8277afd8e8bd7b2","name":"Ram Kumar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/image\/","url":"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/litespeed\/avatar\/629ddeeceab846b2871ba15413d8fb3d.jpg?ver=1776857103","contentUrl":"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/litespeed\/avatar\/629ddeeceab846b2871ba15413d8fb3d.jpg?ver=1776857103","caption":"Ram Kumar"},"url":"https:\/\/krea.edu.in\/ifmrgsb\/author\/ramkumar\/"}]}},"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"Ram Kumar","author_link":"https:\/\/krea.edu.in\/ifmrgsb\/author\/ramkumar\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/krea.edu.in\/ifmrgsb\/category\/uncategorized\/spotlight\/\" rel=\"category tag\">Spotlight<\/a>","rttpg_excerpt":"Jyothis Franklin, PhD scholar, IFMR GSB has presented a research paper titled ‘A Bibliometric Study of the Literature on Advertising Ethics’ co-authored with Dr Jayasankar Ramanathan, Associate Professor, Marketing, IFMR GSB at the  American Marketing Association (AMA) Winter Academic Conference 2025  (Virtual) on 10 February, 2025. Abstract:This study aims to analyse the research impact, key…","_links":{"self":[{"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/posts\/37772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/comments?post=37772"}],"version-history":[{"count":1,"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/posts\/37772\/revisions"}],"predecessor-version":[{"id":37774,"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/posts\/37772\/revisions\/37774"}],"wp:attachment":[{"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/media?parent=37772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/categories?post=37772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/tags?post=37772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}