{"id":38015,"date":"2025-03-25T10:40:19","date_gmt":"2025-03-25T10:40:19","guid":{"rendered":"https:\/\/krea.edu.in\/ifmrgsb\/?p=38015"},"modified":"2025-03-25T10:40:23","modified_gmt":"2025-03-25T10:40:23","slug":"sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report","status":"publish","type":"post","link":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/","title":{"rendered":"Sathyanarayanan R authors an article in the State of the Brands 2025 global report"},"content":{"rendered":"\n<p>Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB has authored an article titled <em>The digital-physical nexus: How brands are blending real and virtual worlds<\/em> in the second edition of the <em>State of the Brands 2025<\/em> global report. His invited article explores how brands create hybrid experiences that merge the physical and digital, from virtual shopping to immersive brand storytelling.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2025\/03\/State-of-the-Brand-1024x576.jpg\" alt=\"\" class=\"wp-image-38016\" srcset=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2025\/03\/State-of-the-Brand-1024x576.jpg 1024w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2025\/03\/State-of-the-Brand-300x169.jpg 300w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2025\/03\/State-of-the-Brand-768x432.jpg 768w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2025\/03\/State-of-the-Brand-1536x864.jpg 1536w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2025\/03\/State-of-the-Brand-2048x1152.jpg 2048w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2025\/03\/State-of-the-Brand-1568x882.jpg 1568w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Download the report <strong><a href=\"https:\/\/www.stateofthebrand.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB has authored an article titled The digital-physical nexus: How brands are blending real and virtual worlds in the second edition of the State of the Brands 2025 global report. His invited article explores how brands create hybrid experiences that merge the physical and digital, from virtual &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Sathyanarayanan R authors an article in the State of the Brands 2025 global report&#8221;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[212],"tags":[],"class_list":["post-38015","post","type-post","status-publish","format-standard","hentry","category-research-spotlight","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sathyanarayanan R authors an article in the State of the Brands 2025 global report - Premier &amp; Leading B-School of India |Best MBA in Finance| Data Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sathyanarayanan R authors an article in the State of the Brands 2025 global report\" \/>\n<meta property=\"og:description\" content=\"Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB has authored an article titled The digital-physical nexus: How brands are blending real and virtual worlds in the second edition of the State of the Brands 2025 global report. His invited article explores how brands create hybrid experiences that merge the physical and digital, from virtual &hellip; Continue reading &quot;Sathyanarayanan R authors an article in the State of the Brands 2025 global report&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Premier &amp; Leading B-School of India |Best MBA in Finance| Data Science\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KreaUniversity\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-25T10:40:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-25T10:40:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/uploads\/2025\/03\/State-of-the-Brand-1024x576.jpg\" \/>\n<meta name=\"author\" content=\"Ram Kumar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kreauniversity\" \/>\n<meta name=\"twitter:site\" content=\"@kreauniversity\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ram Kumar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/\"},\"author\":{\"name\":\"Ram Kumar\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/b3f92dc0ff4e2560a8277afd8e8bd7b2\"},\"headline\":\"Sathyanarayanan R authors an article in the State of the Brands 2025 global report\",\"datePublished\":\"2025-03-25T10:40:19+00:00\",\"dateModified\":\"2025-03-25T10:40:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/\"},\"wordCount\":76,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#organization\"},\"image\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/uploads\/2025\/03\/State-of-the-Brand-1024x576.jpg\",\"articleSection\":[\"Research Spotlight\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/\",\"url\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/\",\"name\":\"Sathyanarayanan R authors an article in the State of the Brands 2025 global report - Premier &amp; Leading B-School of India |Best MBA in Finance| Data Science\",\"isPartOf\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/uploads\/2025\/03\/State-of-the-Brand-1024x576.jpg\",\"datePublished\":\"2025-03-25T10:40:19+00:00\",\"dateModified\":\"2025-03-25T10:40:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/#primaryimage\",\"url\":\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2025\/03\/State-of-the-Brand-scaled.jpg\",\"contentUrl\":\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2025\/03\/State-of-the-Brand-scaled.jpg\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/krea.edu.in\/ifmrgsb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sathyanarayanan R authors an article in the State of the Brands 2025 global report\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#website\",\"url\":\"https:\/\/krea.edu.in\/ifmrgsb\/\",\"name\":\"Premier & Leading B-School of India |Best MBA in Finance| Data Science\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/krea.edu.in\/ifmrgsb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#organization\",\"name\":\"IFMR Graduate School of Business\",\"alternateName\":\"IFMRGSB - IFMR Graduate School of Business\",\"url\":\"https:\/\/krea.edu.in\/ifmrgsb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2020\/08\/IFMR-REGULAR-LOGO.svg\",\"contentUrl\":\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2020\/08\/IFMR-REGULAR-LOGO.svg\",\"width\":360,\"height\":252,\"caption\":\"IFMR Graduate School of Business\"},\"image\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/KreaUniversity\/\",\"https:\/\/x.com\/kreauniversity\",\"https:\/\/www.instagram.com\/kreauniversity\/\",\"https:\/\/www.youtube.com\/channel\/UC7hu2pt6seIJLMiO0Tqe7XQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/b3f92dc0ff4e2560a8277afd8e8bd7b2\",\"name\":\"Ram Kumar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/litespeed\/avatar\/629ddeeceab846b2871ba15413d8fb3d.jpg?ver=1776857103\",\"contentUrl\":\"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/litespeed\/avatar\/629ddeeceab846b2871ba15413d8fb3d.jpg?ver=1776857103\",\"caption\":\"Ram Kumar\"},\"url\":\"https:\/\/krea.edu.in\/ifmrgsb\/author\/ramkumar\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sathyanarayanan R authors an article in the State of the Brands 2025 global report - Premier &amp; Leading B-School of India |Best MBA in Finance| Data Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/","og_locale":"en_US","og_type":"article","og_title":"Sathyanarayanan R authors an article in the State of the Brands 2025 global report","og_description":"Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB has authored an article titled The digital-physical nexus: How brands are blending real and virtual worlds in the second edition of the State of the Brands 2025 global report. His invited article explores how brands create hybrid experiences that merge the physical and digital, from virtual &hellip; Continue reading \"Sathyanarayanan R authors an article in the State of the Brands 2025 global report\"","og_url":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/","og_site_name":"Premier &amp; Leading B-School of India |Best MBA in Finance| Data Science","article_publisher":"https:\/\/www.facebook.com\/KreaUniversity\/","article_published_time":"2025-03-25T10:40:19+00:00","article_modified_time":"2025-03-25T10:40:23+00:00","og_image":[{"url":"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/uploads\/2025\/03\/State-of-the-Brand-1024x576.jpg","type":"","width":"","height":""}],"author":"Ram Kumar","twitter_card":"summary_large_image","twitter_creator":"@kreauniversity","twitter_site":"@kreauniversity","twitter_misc":{"Written by":"Ram Kumar","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/#article","isPartOf":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/"},"author":{"name":"Ram Kumar","@id":"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/b3f92dc0ff4e2560a8277afd8e8bd7b2"},"headline":"Sathyanarayanan R authors an article in the State of the Brands 2025 global report","datePublished":"2025-03-25T10:40:19+00:00","dateModified":"2025-03-25T10:40:23+00:00","mainEntityOfPage":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/"},"wordCount":76,"commentCount":0,"publisher":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/#organization"},"image":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/#primaryimage"},"thumbnailUrl":"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/uploads\/2025\/03\/State-of-the-Brand-1024x576.jpg","articleSection":["Research Spotlight"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/","url":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/","name":"Sathyanarayanan R authors an article in the State of the Brands 2025 global report - Premier &amp; Leading B-School of India |Best MBA in Finance| Data Science","isPartOf":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/#primaryimage"},"image":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/#primaryimage"},"thumbnailUrl":"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/uploads\/2025\/03\/State-of-the-Brand-1024x576.jpg","datePublished":"2025-03-25T10:40:19+00:00","dateModified":"2025-03-25T10:40:23+00:00","breadcrumb":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/#primaryimage","url":"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2025\/03\/State-of-the-Brand-scaled.jpg","contentUrl":"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2025\/03\/State-of-the-Brand-scaled.jpg","width":2560,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-authors-an-article-in-the-state-of-the-brands-2025-global-report\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/krea.edu.in\/ifmrgsb\/"},{"@type":"ListItem","position":2,"name":"Sathyanarayanan R authors an article in the State of the Brands 2025 global report"}]},{"@type":"WebSite","@id":"https:\/\/krea.edu.in\/ifmrgsb\/#website","url":"https:\/\/krea.edu.in\/ifmrgsb\/","name":"Premier & Leading B-School of India |Best MBA in Finance| Data Science","description":"","publisher":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/krea.edu.in\/ifmrgsb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/krea.edu.in\/ifmrgsb\/#organization","name":"IFMR Graduate School of Business","alternateName":"IFMRGSB - IFMR Graduate School of Business","url":"https:\/\/krea.edu.in\/ifmrgsb\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/logo\/image\/","url":"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2020\/08\/IFMR-REGULAR-LOGO.svg","contentUrl":"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2020\/08\/IFMR-REGULAR-LOGO.svg","width":360,"height":252,"caption":"IFMR Graduate School of Business"},"image":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/KreaUniversity\/","https:\/\/x.com\/kreauniversity","https:\/\/www.instagram.com\/kreauniversity\/","https:\/\/www.youtube.com\/channel\/UC7hu2pt6seIJLMiO0Tqe7XQ"]},{"@type":"Person","@id":"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/b3f92dc0ff4e2560a8277afd8e8bd7b2","name":"Ram Kumar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/image\/","url":"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/litespeed\/avatar\/629ddeeceab846b2871ba15413d8fb3d.jpg?ver=1776857103","contentUrl":"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/litespeed\/avatar\/629ddeeceab846b2871ba15413d8fb3d.jpg?ver=1776857103","caption":"Ram Kumar"},"url":"https:\/\/krea.edu.in\/ifmrgsb\/author\/ramkumar\/"}]}},"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"Ram Kumar","author_link":"https:\/\/krea.edu.in\/ifmrgsb\/author\/ramkumar\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/krea.edu.in\/ifmrgsb\/category\/research-spotlight\/\" rel=\"category tag\">Research Spotlight<\/a>","rttpg_excerpt":"Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB has authored an article titled The digital-physical nexus: How brands are blending real and virtual worlds in the second edition of the State of the Brands 2025 global report. His invited article explores how brands create hybrid experiences that merge the physical and digital, from virtual&hellip;","_links":{"self":[{"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/posts\/38015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/comments?post=38015"}],"version-history":[{"count":1,"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/posts\/38015\/revisions"}],"predecessor-version":[{"id":38017,"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/posts\/38015\/revisions\/38017"}],"wp:attachment":[{"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/media?parent=38015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/categories?post=38015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/tags?post=38015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}