{"id":38092,"date":"2025-04-15T07:23:16","date_gmt":"2025-04-15T07:23:16","guid":{"rendered":"https:\/\/krea.edu.in\/ifmrgsb\/?p=38092"},"modified":"2025-04-15T07:23:17","modified_gmt":"2025-04-15T07:23:17","slug":"case-study-by-ifmr-gsb-faculty-published-with-ivey-publishing","status":"publish","type":"post","link":"https:\/\/krea.edu.in\/ifmrgsb\/case-study-by-ifmr-gsb-faculty-published-with-ivey-publishing\/","title":{"rendered":"Case Study by IFMR GSB Faculty published with Ivey Publishing"},"content":{"rendered":"\n<p>\u200bA case study co-authored by Professor Balasubramanian Vijayalakshmi, Professor, OB &amp; HR, IFMR GSB; Professor N Chandrasekaran, Professor Chandrasekaran N (Professor, Operations and Strategy, Area Chair &#8211; Strategic Management and Chairperson &#8211; Executive MBA programme, IFMR GSB; and Dr Sathya Saminadan R S, Associate Professor of Practice, Marketing\u200b, IFMR GSB has been recently published with <em>Ivey Publishing.<\/em><br>Titled\u200b <em>\u200b\u200bGrow Out of the Box,<\/em>\u200b the case highlights the entrepreneurial journey of a creative SME and is now part of the global teaching portfolio used in management and business classrooms around the world.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/01\/Vijayalakshmi-C.png\" alt=\"\" class=\"wp-image-32445\" srcset=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/01\/Vijayalakshmi-C.png 500w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/01\/Vijayalakshmi-C-300x300.png 300w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/01\/Vijayalakshmi-C-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/09\/Chandrasekaran-N-02.png.webp\" alt=\"\" class=\"wp-image-36302\" srcset=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/09\/Chandrasekaran-N-02.png.webp 500w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/09\/Chandrasekaran-N-02.png-300x300.webp 300w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/09\/Chandrasekaran-N-02.png-150x150.webp 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/05\/Satya-Saminadan-R-S.jpg\" alt=\"\" class=\"wp-image-35177\" srcset=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/05\/Satya-Saminadan-R-S.jpg 500w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/05\/Satya-Saminadan-R-S-300x300.jpg 300w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2024\/05\/Satya-Saminadan-R-S-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><strong><a href=\"https:\/\/www.iveypublishing.ca\/s\/product\/grow-out-of-the-box\/01tOF000007juGXYAY\" target=\"_blank\" rel=\"noreferrer noopener\">Read more<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u200bA case study co-authored by Professor Balasubramanian Vijayalakshmi, Professor, OB &amp; HR, IFMR GSB; Professor N Chandrasekaran, Professor Chandrasekaran N (Professor, Operations and Strategy, Area Chair &#8211; Strategic Management and Chairperson &#8211; Executive MBA programme, IFMR GSB; and Dr Sathya Saminadan R S, Associate Professor of Practice, Marketing\u200b, IFMR GSB has been recently published with &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/krea.edu.in\/ifmrgsb\/case-study-by-ifmr-gsb-faculty-published-with-ivey-publishing\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Case Study by IFMR GSB Faculty published with Ivey Publishing&#8221;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[212],"tags":[],"class_list":["post-38092","post","type-post","status-publish","format-standard","hentry","category-research-spotlight","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study by IFMR GSB Faculty published with Ivey Publishing - Premier &amp; Leading B-School of India |Best MBA in Finance| Data Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/krea.edu.in\/ifmrgsb\/case-study-by-ifmr-gsb-faculty-published-with-ivey-publishing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study by IFMR GSB Faculty published with Ivey Publishing\" \/>\n<meta property=\"og:description\" content=\"\u200bA case study co-authored by Professor Balasubramanian Vijayalakshmi, Professor, OB &amp; HR, IFMR GSB; Professor N Chandrasekaran, Professor Chandrasekaran N (Professor, Operations and Strategy, Area Chair &#8211; Strategic Management and Chairperson &#8211; Executive MBA programme, IFMR GSB; and Dr Sathya Saminadan R S, Associate Professor of Practice, Marketing\u200b, IFMR GSB has been recently published with &hellip; Continue reading &quot;Case Study by IFMR GSB Faculty published with Ivey Publishing&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/krea.edu.in\/ifmrgsb\/case-study-by-ifmr-gsb-faculty-published-with-ivey-publishing\/\" \/>\n<meta property=\"og:site_name\" content=\"Premier &amp; Leading B-School of India |Best MBA in Finance| Data Science\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KreaUniversity\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-15T07:23:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-15T07:23:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/uploads\/2024\/01\/Vijayalakshmi-C.png\" \/>\n<meta name=\"author\" content=\"Ram Kumar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kreauniversity\" \/>\n<meta name=\"twitter:site\" content=\"@kreauniversity\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ram Kumar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/case-study-by-ifmr-gsb-faculty-published-with-ivey-publishing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/case-study-by-ifmr-gsb-faculty-published-with-ivey-publishing\/\"},\"author\":{\"name\":\"Ram Kumar\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/b3f92dc0ff4e2560a8277afd8e8bd7b2\"},\"headline\":\"Case Study by IFMR GSB Faculty published with Ivey Publishing\",\"datePublished\":\"2025-04-15T07:23:16+00:00\",\"dateModified\":\"2025-04-15T07:23:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/case-study-by-ifmr-gsb-faculty-published-with-ivey-publishing\/\"},\"wordCount\":103,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#organization\"},\"image\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/case-study-by-ifmr-gsb-faculty-published-with-ivey-publishing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/uploads\/2024\/01\/Vijayalakshmi-C.png\",\"articleSection\":[\"Research Spotlight\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/krea.edu.in\/ifmrgsb\/case-study-by-ifmr-gsb-faculty-published-with-ivey-publishing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/case-study-by-ifmr-gsb-faculty-published-with-ivey-publishing\/\",\"url\":\"https:\/\/krea.edu.in\/ifmrgsb\/case-study-by-ifmr-gsb-faculty-published-with-ivey-publishing\/\",\"name\":\"Case Study by IFMR GSB Faculty published with Ivey Publishing - Premier &amp; 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