{"id":40950,"date":"2026-02-24T08:33:55","date_gmt":"2026-02-24T08:33:55","guid":{"rendered":"https:\/\/krea.edu.in\/ifmrgsb\/?p=40950"},"modified":"2026-02-27T10:39:43","modified_gmt":"2026-02-27T10:39:43","slug":"ifmr-gsb-faculty-present-at-indian-institute-of-management-iim-nagpur-case-research-conference-2026","status":"publish","type":"post","link":"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-faculty-present-at-indian-institute-of-management-iim-nagpur-case-research-conference-2026\/","title":{"rendered":"IFMR GSB faculty present at Indian Institute of Management (IIM Nagpur) Case &amp; Research Conference 2026"},"content":{"rendered":"\n<p>Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor, Marketing, IFMR GSB and Professor Chandrasekaran Nagarajan, Professor, Operations and Strategy, IFMR GSB have authored and presented a case study at the Indian Institute of Management (IIM Nagpur) Case &amp; Research Conference 2026, held from 7-8 February 2026. The case study, &#8216;Deepak Cell City: Serving with heart,&#8217; tracked several business and ethical dilemmas the founders faced and examined them through various management frameworks, including the effectuation theory of entrepreneurship, service-dominant (S-D) logic, business ethics, and strategic alternatives.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/02\/1.jpg\" alt=\"\" class=\"wp-image-40959\" srcset=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/02\/1.jpg 500w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/02\/1-300x300.jpg 300w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/02\/1-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/02\/2.jpg\" alt=\"\" class=\"wp-image-40960\" srcset=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/02\/2.jpg 500w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/02\/2-300x300.jpg 300w, https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/02\/2-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor, Marketing, IFMR GSB and Professor Chandrasekaran Nagarajan, Professor, Operations and Strategy, IFMR GSB have authored and presented a case study at the Indian Institute of Management (IIM Nagpur) Case &amp; Research Conference 2026, held from 7-8 February 2026. The case study, &#8216;Deepak Cell City: Serving with heart,&#8217; tracked several &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-faculty-present-at-indian-institute-of-management-iim-nagpur-case-research-conference-2026\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;IFMR GSB faculty present at Indian Institute of Management (IIM Nagpur) Case &amp; Research Conference 2026&#8221;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[],"class_list":["post-40950","post","type-post","status-publish","format-standard","hentry","category-spotlight","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IFMR GSB faculty present at Indian Institute of Management (IIM Nagpur) Case &amp; Research Conference 2026 - Premier &amp; Leading B-School of India |Best MBA in Finance| Data Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-faculty-present-at-indian-institute-of-management-iim-nagpur-case-research-conference-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IFMR GSB faculty present at Indian Institute of Management (IIM Nagpur) Case &amp; Research Conference 2026\" \/>\n<meta property=\"og:description\" content=\"Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor, Marketing, IFMR GSB and Professor Chandrasekaran Nagarajan, Professor, Operations and Strategy, IFMR GSB have authored and presented a case study at the Indian Institute of Management (IIM Nagpur) Case &amp; Research Conference 2026, held from 7-8 February 2026. The case study, &#8216;Deepak Cell City: Serving with heart,&#8217; tracked several &hellip; Continue reading &quot;IFMR GSB faculty present at Indian Institute of Management (IIM Nagpur) Case &amp; Research Conference 2026&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-faculty-present-at-indian-institute-of-management-iim-nagpur-case-research-conference-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Premier &amp; Leading B-School of India |Best MBA in Finance| Data Science\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KreaUniversity\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-24T08:33:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T10:39:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/02\/1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ram Kumar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kreauniversity\" \/>\n<meta name=\"twitter:site\" content=\"@kreauniversity\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ram Kumar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-faculty-present-at-indian-institute-of-management-iim-nagpur-case-research-conference-2026\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/ifmr-gsb-faculty-present-at-indian-institute-of-management-iim-nagpur-case-research-conference-2026\/\"},\"author\":{\"name\":\"Ram Kumar\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/b3f92dc0ff4e2560a8277afd8e8bd7b2\"},\"headline\":\"IFMR GSB faculty present at Indian Institute of Management (IIM Nagpur) Case &amp; 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