{"id":40966,"date":"2026-03-04T11:57:04","date_gmt":"2026-03-04T11:57:04","guid":{"rendered":"https:\/\/krea.edu.in\/ifmrgsb\/?p=40966"},"modified":"2026-03-04T11:57:06","modified_gmt":"2026-03-04T11:57:06","slug":"sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights","status":"publish","type":"post","link":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/","title":{"rendered":"Sathyanarayanan Ramachandran receives the Best Paper Award at the IIM Ranchi’s International Conference on Indian Cinema: Social Realities & Managerial Insights"},"content":{"rendered":"\n
\n
\n

Sathyanarayanan Ramachandran,Sundram Fasteners Associate Professor, Marketing, IFMR GSB received the Best Paper Award for his research paper, ‘Value Migration in the Indian Cinema Industry and the Metaphors of Change’ (co-authored with Dr Venkatesakumar Ramakrishnan and Dr S A Senthil Kumar, Pondicherry University), at the Indian Institute of Management Ranchi (IIM Ranchi) International Conference on Indian Cinema: Social Realities & Managerial Insights, held on 20\u201321 February 2026.<\/p>\n\n\n\n

The paper offers a rigorous analysis of the structural transformations reshaping the Indian cinema ecosystem in the post-COVID era. It delineates the strategic imperatives confronting the theatrical exhibition sector, particularly multiplex chains, amid the accelerated rise of OTT platforms, the rapid penetration of affordable digital devices, and declining data costs. The study further conceptualizes industry evolution and strategic responses through rich metaphors of change and systematically maps value migration patterns, examining shifts in consumption genres and the evolving vehicles through which cinematic content is experienced.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Sathyanarayanan Ramachandran,Sundram Fasteners Associate Professor, Marketing, IFMR GSB received the Best Paper Award for his research paper, ‘Value Migration in the Indian Cinema Industry and the Metaphors of Change’ (co-authored with Dr Venkatesakumar Ramakrishnan and Dr S A Senthil Kumar, Pondicherry University), at the Indian Institute of Management Ranchi (IIM Ranchi) International Conference on Indian … <\/p>\n

Continue reading “Sathyanarayanan Ramachandran receives the Best Paper Award at the IIM Ranchi’s International Conference on Indian Cinema: Social Realities & Managerial Insights”<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[],"class_list":["post-40966","post","type-post","status-publish","format-standard","hentry","category-spotlight","entry"],"yoast_head":"\nSathyanarayanan Ramachandran receives the Best Paper Award at the IIM Ranchi's International Conference on Indian Cinema: Social Realities & Managerial Insights - Premier & Leading B-School of India |Best MBA in Finance| Data Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sathyanarayanan Ramachandran receives the Best Paper Award at the IIM Ranchi's International Conference on Indian Cinema: Social Realities & Managerial Insights\" \/>\n<meta property=\"og:description\" content=\"Sathyanarayanan Ramachandran,Sundram Fasteners Associate Professor, Marketing, IFMR GSB received the Best Paper Award for his research paper, ‘Value Migration in the Indian Cinema Industry and the Metaphors of Change’ (co-authored with Dr Venkatesakumar Ramakrishnan and Dr S A Senthil Kumar, Pondicherry University), at the Indian Institute of Management Ranchi (IIM Ranchi) International Conference on Indian … Continue reading "Sathyanarayanan Ramachandran receives the Best Paper Award at the IIM Ranchi’s International Conference on Indian Cinema: Social Realities & Managerial Insights"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"Premier & Leading B-School of India |Best MBA in Finance| Data Science\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KreaUniversity\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-04T11:57:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-04T11:57:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/03\/1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ram Kumar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kreauniversity\" \/>\n<meta name=\"twitter:site\" content=\"@kreauniversity\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ram Kumar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/\"},\"author\":{\"name\":\"Ram Kumar\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/b3f92dc0ff4e2560a8277afd8e8bd7b2\"},\"headline\":\"Sathyanarayanan Ramachandran receives the Best Paper Award at the IIM Ranchi’s International Conference on Indian Cinema: Social Realities & Managerial Insights\",\"datePublished\":\"2026-03-04T11:57:04+00:00\",\"dateModified\":\"2026-03-04T11:57:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/\"},\"wordCount\":172,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#organization\"},\"image\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/03\/1.jpg\",\"articleSection\":[\"Spotlight\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/\",\"url\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/\",\"name\":\"Sathyanarayanan Ramachandran receives the Best Paper Award at the IIM Ranchi's International Conference on Indian Cinema: Social Realities & Managerial Insights - Premier & Leading B-School of India |Best MBA in Finance| Data Science\",\"isPartOf\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/03\/1.jpg\",\"datePublished\":\"2026-03-04T11:57:04+00:00\",\"dateModified\":\"2026-03-04T11:57:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/#primaryimage\",\"url\":\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/03\/1.jpg\",\"contentUrl\":\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/03\/1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/krea.edu.in\/ifmrgsb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sathyanarayanan Ramachandran receives the Best Paper Award at the IIM Ranchi’s International Conference on Indian Cinema: Social Realities & Managerial Insights\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#website\",\"url\":\"https:\/\/krea.edu.in\/ifmrgsb\/\",\"name\":\"Premier & Leading B-School of India |Best MBA in Finance| Data Science\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/krea.edu.in\/ifmrgsb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#organization\",\"name\":\"IFMR Graduate School of Business\",\"alternateName\":\"IFMRGSB - IFMR Graduate School of Business\",\"url\":\"https:\/\/krea.edu.in\/ifmrgsb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2020\/08\/IFMR-REGULAR-LOGO.svg\",\"contentUrl\":\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2020\/08\/IFMR-REGULAR-LOGO.svg\",\"width\":360,\"height\":252,\"caption\":\"IFMR Graduate School of Business\"},\"image\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/KreaUniversity\/\",\"https:\/\/x.com\/kreauniversity\",\"https:\/\/www.instagram.com\/kreauniversity\/\",\"https:\/\/www.youtube.com\/channel\/UC7hu2pt6seIJLMiO0Tqe7XQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/b3f92dc0ff4e2560a8277afd8e8bd7b2\",\"name\":\"Ram Kumar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/litespeed\/avatar\/629ddeeceab846b2871ba15413d8fb3d.jpg?ver=1776857103\",\"contentUrl\":\"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/litespeed\/avatar\/629ddeeceab846b2871ba15413d8fb3d.jpg?ver=1776857103\",\"caption\":\"Ram Kumar\"},\"url\":\"https:\/\/krea.edu.in\/ifmrgsb\/author\/ramkumar\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sathyanarayanan Ramachandran receives the Best Paper Award at the IIM Ranchi's International Conference on Indian Cinema: Social Realities & Managerial Insights - Premier & Leading B-School of India |Best MBA in Finance| Data Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/","og_locale":"en_US","og_type":"article","og_title":"Sathyanarayanan Ramachandran receives the Best Paper Award at the IIM Ranchi's International Conference on Indian Cinema: Social Realities & Managerial Insights","og_description":"Sathyanarayanan Ramachandran,Sundram Fasteners Associate Professor, Marketing, IFMR GSB received the Best Paper Award for his research paper, ‘Value Migration in the Indian Cinema Industry and the Metaphors of Change’ (co-authored with Dr Venkatesakumar Ramakrishnan and Dr S A Senthil Kumar, Pondicherry University), at the Indian Institute of Management Ranchi (IIM Ranchi) International Conference on Indian … Continue reading \"Sathyanarayanan Ramachandran receives the Best Paper Award at the IIM Ranchi’s International Conference on Indian Cinema: Social Realities & Managerial Insights\"","og_url":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/","og_site_name":"Premier & Leading B-School of India |Best MBA in Finance| Data Science","article_publisher":"https:\/\/www.facebook.com\/KreaUniversity\/","article_published_time":"2026-03-04T11:57:04+00:00","article_modified_time":"2026-03-04T11:57:06+00:00","og_image":[{"width":500,"height":500,"url":"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/03\/1.jpg","type":"image\/jpeg"}],"author":"Ram Kumar","twitter_card":"summary_large_image","twitter_creator":"@kreauniversity","twitter_site":"@kreauniversity","twitter_misc":{"Written by":"Ram Kumar","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/#article","isPartOf":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/"},"author":{"name":"Ram Kumar","@id":"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/b3f92dc0ff4e2560a8277afd8e8bd7b2"},"headline":"Sathyanarayanan Ramachandran receives the Best Paper Award at the IIM Ranchi’s International Conference on Indian Cinema: Social Realities & Managerial Insights","datePublished":"2026-03-04T11:57:04+00:00","dateModified":"2026-03-04T11:57:06+00:00","mainEntityOfPage":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/"},"wordCount":172,"commentCount":0,"publisher":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/#organization"},"image":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/#primaryimage"},"thumbnailUrl":"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/03\/1.jpg","articleSection":["Spotlight"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/","url":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/","name":"Sathyanarayanan Ramachandran receives the Best Paper Award at the IIM Ranchi's International Conference on Indian Cinema: Social Realities & Managerial Insights - Premier & Leading B-School of India |Best MBA in Finance| Data Science","isPartOf":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/#primaryimage"},"image":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/#primaryimage"},"thumbnailUrl":"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/03\/1.jpg","datePublished":"2026-03-04T11:57:04+00:00","dateModified":"2026-03-04T11:57:06+00:00","breadcrumb":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/#primaryimage","url":"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/03\/1.jpg","contentUrl":"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/03\/1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-ramachandran-receives-the-best-paper-award-at-the-iim-ranchis-international-conference-on-indian-cinema-social-realities-managerial-insights\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/krea.edu.in\/ifmrgsb\/"},{"@type":"ListItem","position":2,"name":"Sathyanarayanan Ramachandran receives the Best Paper Award at the IIM Ranchi’s International Conference on Indian Cinema: Social Realities & Managerial Insights"}]},{"@type":"WebSite","@id":"https:\/\/krea.edu.in\/ifmrgsb\/#website","url":"https:\/\/krea.edu.in\/ifmrgsb\/","name":"Premier & Leading B-School of India |Best MBA in Finance| Data Science","description":"","publisher":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/krea.edu.in\/ifmrgsb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/krea.edu.in\/ifmrgsb\/#organization","name":"IFMR Graduate School of Business","alternateName":"IFMRGSB - IFMR Graduate School of Business","url":"https:\/\/krea.edu.in\/ifmrgsb\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/logo\/image\/","url":"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2020\/08\/IFMR-REGULAR-LOGO.svg","contentUrl":"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2020\/08\/IFMR-REGULAR-LOGO.svg","width":360,"height":252,"caption":"IFMR Graduate School of Business"},"image":{"@id":"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/KreaUniversity\/","https:\/\/x.com\/kreauniversity","https:\/\/www.instagram.com\/kreauniversity\/","https:\/\/www.youtube.com\/channel\/UC7hu2pt6seIJLMiO0Tqe7XQ"]},{"@type":"Person","@id":"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/b3f92dc0ff4e2560a8277afd8e8bd7b2","name":"Ram Kumar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/image\/","url":"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/litespeed\/avatar\/629ddeeceab846b2871ba15413d8fb3d.jpg?ver=1776857103","contentUrl":"https:\/\/krea.edu.in\/ifmrgsb\/wp-content\/litespeed\/avatar\/629ddeeceab846b2871ba15413d8fb3d.jpg?ver=1776857103","caption":"Ram Kumar"},"url":"https:\/\/krea.edu.in\/ifmrgsb\/author\/ramkumar\/"}]}},"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"Ram Kumar","author_link":"https:\/\/krea.edu.in\/ifmrgsb\/author\/ramkumar\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/krea.edu.in\/ifmrgsb\/category\/uncategorized\/spotlight\/\" rel=\"category tag\">Spotlight<\/a>","rttpg_excerpt":"Sathyanarayanan Ramachandran,Sundram Fasteners Associate Professor, Marketing, IFMR GSB received the Best Paper Award for his research paper, ‘Value Migration in the Indian Cinema Industry and the Metaphors of Change’ (co-authored with Dr Venkatesakumar Ramakrishnan and Dr S A Senthil Kumar, Pondicherry University), at the Indian Institute of Management Ranchi (IIM Ranchi) International Conference on Indian…","_links":{"self":[{"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/posts\/40966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/comments?post=40966"}],"version-history":[{"count":1,"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/posts\/40966\/revisions"}],"predecessor-version":[{"id":40969,"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/posts\/40966\/revisions\/40969"}],"wp:attachment":[{"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/media?parent=40966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/categories?post=40966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/krea.edu.in\/ifmrgsb\/wp-json\/wp\/v2\/tags?post=40966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}