{"id":41568,"date":"2026-05-25T09:45:14","date_gmt":"2026-05-25T09:45:14","guid":{"rendered":"https:\/\/krea.edu.in\/ifmrgsb\/?p=41568"},"modified":"2026-05-25T09:46:20","modified_gmt":"2026-05-25T09:46:20","slug":"sathyanarayanan-rs-article-in-et-brand-equity","status":"publish","type":"post","link":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-rs-article-in-et-brand-equity\/","title":{"rendered":"Sathyanarayanan R\u2019s article in ET Brand Equity"},"content":{"rendered":"\n
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Another article titled Melody Moments and a Taste of Earned Media<\/em> by Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB has been published in ET Brand Equity<\/em> from The Economic Times.<\/em><\/p>\n\n\n\n

Sathyanarayanan examines the recent \u201cMelody moment\u201d involving Indian Prime Minister Narendra Modi, Italian Prime Minister Giorgia Meloni, and Parle\u2019s Melody toffee as a compelling case of earned media in action. He places the incident in a broader context by drawing on notable precedents such as Michelle Obama\u2019s J Crew appearance, Princess Diana\u2019s association with Lady Dior, Kate Middleton\u2019s \u201cDuchess effect,\u201d and Pope Francis\u2019 Fiat 500L moment.<\/p>\n\n\n\n

The article also connects these examples with academic insights on earned media, online virality, consumer commitment, and the coordination of paid, owned, and earned media. It offers practical guidance for brand managers on how to respond when an unexpected cultural or celebrity-linked moment places a brand in the public spotlight.<\/p>\n\n\n\n

Read more<\/a><\/strong><\/p>\n<\/div>\n\n\n\n

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Another article titled Melody Moments and a Taste of Earned Media by Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB has been published in ET Brand Equity from The Economic Times. Sathyanarayanan examines the recent \u201cMelody moment\u201d involving Indian Prime Minister Narendra Modi, Italian Prime Minister Giorgia Meloni, and Parle\u2019s Melody toffee as a … <\/p>\n

Continue reading “Sathyanarayanan R\u2019s article in ET Brand Equity”<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[],"class_list":["post-41568","post","type-post","status-publish","format-standard","hentry","category-spotlight","entry"],"yoast_head":"\nSathyanarayanan R\u2019s article in ET Brand Equity - Premier & Leading B-School of India |Best MBA in Finance| Data Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-rs-article-in-et-brand-equity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sathyanarayanan R\u2019s article in ET Brand Equity\" \/>\n<meta property=\"og:description\" content=\"Another article titled Melody Moments and a Taste of Earned Media by Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB has been published in ET Brand Equity from The Economic Times. Sathyanarayanan examines the recent \u201cMelody moment\u201d involving Indian Prime Minister Narendra Modi, Italian Prime Minister Giorgia Meloni, and Parle\u2019s Melody toffee as a … Continue reading "Sathyanarayanan R\u2019s article in ET Brand Equity"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-rs-article-in-et-brand-equity\/\" \/>\n<meta property=\"og:site_name\" content=\"Premier & Leading B-School of India |Best MBA in Finance| Data Science\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KreaUniversity\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-25T09:45:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-25T09:46:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/05\/DrSathyaRam.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ram Kumar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kreauniversity\" \/>\n<meta name=\"twitter:site\" content=\"@kreauniversity\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ram Kumar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-rs-article-in-et-brand-equity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-rs-article-in-et-brand-equity\/\"},\"author\":{\"name\":\"Ram Kumar\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/b3f92dc0ff4e2560a8277afd8e8bd7b2\"},\"headline\":\"Sathyanarayanan R\u2019s article in ET Brand Equity\",\"datePublished\":\"2026-05-25T09:45:14+00:00\",\"dateModified\":\"2026-05-25T09:46:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-rs-article-in-et-brand-equity\/\"},\"wordCount\":162,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#organization\"},\"image\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-rs-article-in-et-brand-equity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/05\/DrSathyaRam.png\",\"articleSection\":[\"Spotlight\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-rs-article-in-et-brand-equity\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-rs-article-in-et-brand-equity\/\",\"url\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-rs-article-in-et-brand-equity\/\",\"name\":\"Sathyanarayanan R\u2019s article in ET Brand Equity - 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