{"id":41589,"date":"2026-06-02T09:22:51","date_gmt":"2026-06-02T09:22:51","guid":{"rendered":"https:\/\/krea.edu.in\/ifmrgsb\/?p=41589"},"modified":"2026-06-02T09:22:52","modified_gmt":"2026-06-02T09:22:52","slug":"sathyanarayanan-r-writes-in-the-hindu-businessline","status":"publish","type":"post","link":"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-writes-in-the-hindu-businessline\/","title":{"rendered":"\u200bSathyanarayanan R writes in The Hindu BusinessLine"},"content":{"rendered":"\n
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Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB has penned an article in The Hindu BusinessLine<\/em> titled Supply Resilience: From Sea Lanes to Store Shelves.<\/em><\/p>\n\n\n\n

\u200bIn this article Sathya Ram examines how blockade-induced supply crunches can affect brands, not merely as operational disruptions but as potential marketing and reputation challenges. It draws historical parallels from the fall of Constantinople in the 15th century to Napoleon Bonaparte\u2019s Continental System and its consequences. It also looks at the issue through a marketing lens, with industry lessons from Toyota\u2019s response to the 2011 earthquake and Nokia\u2019s agility during a supply disruption in 2000, which helped protect critical product launches. The article concludes with two important questions that can help managers prevent a supply chain issue from escalating into a brand crisis.<\/p>\n\n\n\n

Read more<\/a><\/strong><\/p>\n<\/div>\n\n\n\n

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Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB has penned an article in The Hindu BusinessLine titled Supply Resilience: From Sea Lanes to Store Shelves. \u200bIn this article Sathya Ram examines how blockade-induced supply crunches can affect brands, not merely as operational disruptions but as potential marketing and reputation challenges. It draws historical parallels … <\/p>\n

Continue reading “\u200bSathyanarayanan R writes in The Hindu BusinessLine”<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[],"class_list":["post-41589","post","type-post","status-publish","format-standard","hentry","category-spotlight","entry"],"yoast_head":"\n\u200bSathyanarayanan R writes in The Hindu BusinessLine - Premier & Leading B-School of India |Best MBA in Finance| Data Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-writes-in-the-hindu-businessline\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u200bSathyanarayanan R writes in The Hindu BusinessLine\" \/>\n<meta property=\"og:description\" content=\"Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB has penned an article in The Hindu BusinessLine titled Supply Resilience: From Sea Lanes to Store Shelves. \u200bIn this article Sathya Ram examines how blockade-induced supply crunches can affect brands, not merely as operational disruptions but as potential marketing and reputation challenges. It draws historical parallels … Continue reading "\u200bSathyanarayanan R writes in The Hindu BusinessLine"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-writes-in-the-hindu-businessline\/\" \/>\n<meta property=\"og:site_name\" content=\"Premier & Leading B-School of India |Best MBA in Finance| Data Science\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KreaUniversity\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-02T09:22:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-02T09:22:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/06\/DrSathyaRam_BL_SeaLanes_1June2026-1024x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ram Kumar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kreauniversity\" \/>\n<meta name=\"twitter:site\" content=\"@kreauniversity\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ram Kumar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-writes-in-the-hindu-businessline\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-writes-in-the-hindu-businessline\/\"},\"author\":{\"name\":\"Ram Kumar\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#\/schema\/person\/b3f92dc0ff4e2560a8277afd8e8bd7b2\"},\"headline\":\"\u200bSathyanarayanan R writes in The Hindu BusinessLine\",\"datePublished\":\"2026-06-02T09:22:51+00:00\",\"dateModified\":\"2026-06-02T09:22:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-writes-in-the-hindu-businessline\/\"},\"wordCount\":139,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/#organization\"},\"image\":{\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-writes-in-the-hindu-businessline\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www-cdn.krea.edu.in\/ifmrgsb\/2026\/06\/DrSathyaRam_BL_SeaLanes_1June2026-1024x1024.png\",\"articleSection\":[\"Spotlight\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-writes-in-the-hindu-businessline\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-writes-in-the-hindu-businessline\/\",\"url\":\"https:\/\/krea.edu.in\/ifmrgsb\/sathyanarayanan-r-writes-in-the-hindu-businessline\/\",\"name\":\"\u200bSathyanarayanan R writes in The Hindu BusinessLine - 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