‘AIMA India Case Research Centre’ publishes marketing management case study by IFMR GSB professor in their latest issue

‘AIMA India Case Research Centre’ publishes marketing management case study by IFMR GSB professor in their latest issue

The AIMA India Case Research Centre, a well-known portal focusing on developing and publishing industry based India-focused research cases, has published a marketing management case study by Prof Sathya Saminadan, Assistant Professor at IFMR GSB – Krea University. The case study titled ‘Sustaining the Market Share Against the Branded Firms in an Unorganized Sector’, explores several unorthodox marketing and relationship strategies used by an entrepreneur against branded firms. The case study also highlights the realities of the market, a perspective that would serve well for management students. 

Read the case study here: https://www.caseresearchaima.in/frontend/product_display/390

MBA Office releases the medal winners, merit scholarship awardees, and Dean’s Merit List from the IFMR GSB MBA batch of 2019-21

MBA Office releases the medal winners, merit scholarship awardees, and Dean’s Merit List from the IFMR GSB MBA batch of 2019-21

We are delighted to share the list of medal winners, merit scholarship awardees and the Dean’s Merit List at IFMR Graduate School of Business (IFMR GSB), Krea University from the MBA batch of 2019-21.

Medal winners:

The first three medals – the C.M.Kothari Medal; the A.Sivasailam Medal; the A.M.M. Arunachalam Medal – are awarded to students based on their academic performance (CGPA) at the end of their two-year MBA programme.

The HT Parekh Medal is given to a student for their best all-round performance in academics and extracurricular activities. 

Here is the list of winners: 

S.No.NameRankMedal
1Swasti 1st rankC.M.Kothari Medal 
2Harini G2nd rankA.Sivasailam Medal 
3Sonu Agarwal3rd rankA.M.M. Arunachalam Medal
4Srishti MaheshwariBest all-round performanceHT Parekh Medal 

Dean’s Merit List (Batch of 2019-21):

The top 5% students in a batch, on the basis of academic performance (CGPA) at the end of second year, will be included in the Dean’s Merit List. Below are the students from MBA batch of 2019-21 who made it to the Dean’s Merit List:

S.No.Name
1Aditya Logad
2Tanmoy Acherjee
3Utkarsh Srivastava
4Srishti Maheshwari
5Sumit Jha
6Modi Yash Kamleshbhai

Merit Scholarships:

We are also delighted to share the list of students who secured the Merit Scholarship. Merit scholarships are awarded to the students securing top four ranks, based on the CGPA at the end of the second year.

The Merit Scholars from the MBA batch of 2019-21 are:

S.No.Name
1Swasti
2Harini G
3Sonu Agarwal
4Aditya Logad

Conference paper authored by IFMR GSB PhD scholar and faculty wins ‘Best Doctoral Paper Award’!

Conference paper authored by IFMR GSB PhD scholar and faculty wins ‘Best Doctoral Paper Award’!

Congratulations to IFMR GSB’s PhD Scholar Ameesh Samalopanan and Prof Vijayalakshmi Balasubramaniam for their papers winning big at two different conferences!

Their conference paper “Defining Dignity at Workplace: A Step Closer Towards Responsible Management”, won this year’s Eastern Academy of Management Conference (EAM) ‘Best Doctoral Paper’ award. The EAM conference was hosted virtually last week.

In addition to this, their second paper – ‘How Indian Managers Define Dignity at Workplace: Exploratory Study on Indian Financial Sector’ – will be presented at the upcoming European Academy of Management Conference (EURAM 2021) next month.

‘Social Science and Medicine’ Journal accepts impactful paper on supply chain co-authored by Prof Vijaya Subramanian

‘Social Science and Medicine’ Journal accepts impactful paper on supply chain co-authored by Prof Vijaya Subramanian

Prof Vijaya Subramanian —  Sundram Fasteners Associate Professor of Operations Management at IFMR GSB — has co-authored a paper titled “Essential medicine shortages, procurement process and supplier response: A normative study across Indian states”. Accepted in the “Social Science and Medicine” journal, the paper analyses the supply chain factors leading to essential medicine shortages in the public health system in India. Access the paper here.

‘Consulting firms, financial majors hire more from B-Schools’- Times of India features IFMR GSB alongside IIMB, IIMC and ISB

‘Consulting firms, financial majors hire more from B-Schools’- Times of India features IFMR GSB alongside IIMB, IIMC and ISB

A Times of India feature on the big hiring by global financial firms, consulting majors and tech companies, captures the latest hiring trends in leading business schools across the country, like IIMB, IIMC, ISB and IFMR GSB.

Highlighting the placement success at IFMR GSB, the feature mentions “…finance, consulting and tech giants hired over 80% of the students already placed compared to an average of 61% in such domains in previous years. Four of the top five global banks — JP Morgan Chase, Bank of America, Wells Fargo and Citi — together hired over 40 students (almost 25% of the batch). Despite the pandemic, average salaries rose by 10% in these domains and stood at Rs 11.4 lakh.” 

Read the full article here.

Dr Anantha Nageswaran at the Michigan India Conference 2021

Dr Anantha Nageswaran at the Michigan India Conference 2021
The Michigan India Conference is the Annual India Conference hosted by the University of Michigan – Ann Arbor students, with a focus on opportunities and challenges that faces the Indian economy. Dr Anantha Nageswaran, Distinguished Visiting Professor at Krea University and Member of the PM Economic Advisory Board, was part of the opening panel, sharing his insights on this year’s theme ‘Stability and Change’.

Top management journal ‘Information Systems Frontiers’ publishes paper authored by Dr Amit Das & Dr Shobha Das

Top management journal ‘Information Systems Frontiers’ publishes paper authored by Dr Amit Das & Dr Shobha Das

The Springer Journal’s Information Systems Frontiers, ranked A in the ABDC list of management journals, has published ‘E-Government and Entrepreneurship: Online Government Services and the Ease of Starting Business’, jointly authored by Dr Amit Das and Dr Shobha Das from IFMR Graduate School of Business at Krea University. The paper examines the effect of offering government services online on the ease of setting up new businesses around the world. Read the paper here.

‘Don’t wait for the weekend to escape and do what you love doing’: Mike Murali, Chief Fun Officer – Capgemini, at IFMR GSB annual fest

‘Don’t wait for the weekend to escape and do what you love doing’: Mike Murali, Chief Fun Officer – Capgemini, at IFMR GSB annual fest

The annual culture of bringing together business students of India continued this year at IFMR GSB. The School switched the spotlight on ‘Abhyudaya 2021’ — its annual fest, marked with signatory speakers and over 2,500 participants from Business Schools across the country including the many IIMS, XLRI – Xavier School of Management, Symbiosis Institute of Management (SIBM) Pune, MDI Gurgaon, NMIMS, Symbiosis Centre for Management and Human Resource Development (SCMHRD), Great Lakes Institute of Management, TA Pai Management Institute, et al.

The fest was inaugurated by Mike Murali, Chief Fun Officer and Director- Marketing at Capgemini. As a two-time TEDx speaker and Guinness Record Holder, in addition to being a regular stage and TV presenter, Mike Murali had a wealth of stories to share, peppered with his signature wit and words of encouragement for the students.

Relating to the fest’s theme for this year – ‘Escape Escapades’ – he spoke about how we don’t have to wait until we have stopped our professional journey to start doing what we love. He encouraged students to continue the spirit of curiosity and learning even after Business School. He walked them through the 10 commandments to live a happy life, and make way for ‘fun’ along with work.

In line with the theme, participants were encouraged to come up with solutions for unique puzzles, devise different strategic approaches and test their decision-making skills to crack the task of the hour. Divided into various rounds spread out in a number of activities, the event also included ‘Krea Talks’ featuring an excellent line-up of speakers from various career paths; a stand-up show by well-known comedian Sorabh Pant; and a short film screening with participants from other countries.

With a range of activities spread out in three days in two weeks, the annual fest ended with over 120 students winning various prizes and collectively walking away with cash prizes worth INR 2.5 lakhs.

‘Krea Talks’ with speakers from different walks of life

‘Krea Talks’ with speakers from different walks of life

As part of IFMR GSB’s flagship cultural event ‘Abhyudaya’, the External and Alumni Relations Committee organised ‘KREA TALKS’, featuring speakers from different backgrounds and career paths. Three separate sessions curated exclusively for participating students, the speakers shared insights from their respective domains, elaborating on their successes, failures and motivations. The speakers were Yogesh Chabria (Founder of ‘The Happionaire Way’), Durjoy Datta (Author and screenwriter), and Captain Yashika Tyagi (Kargil War veteran and the first lady officer posted at a high altitude and extreme cold climate.