India Foundation’s Center for Public Diplomacy and Soft Power is organizing a 5 day virtual festival, ‘Brand India- Arts, Crafts and Design festival’ from September 14-18.
Prof Anil Srinivasan, Associate Professor of Practice, Literature & the Arts joined a panel of celebrated artists on the 14th of September in the session, ‘Arts- Culture. Means and Contribution’. Prof Anil is a critically acclaimed pianist and experimental musician and the first to be awarded coveted Sangeet Natak Akademi youth award. He is a TED speaker, composer, popular columnist and founder of a hugely successful musical initiative- Rhapsody pioneering the idea of STEM learning using music and arts-based interventions.
During the 5-day global online festival the event aspires to have a mix of virtual walkthroughs, masterclass and panel discussions to help common minds understand the importance of arts, crafts and design and how culture and commerce can enable it both domestically and internationally.
The themes that the festival envisages to address are as follows:
Arts: Culture, means, and contribution
Crafts: Culture, means and contribution
Design: Historical overview, mapping India’s contribution and global influence
Tourism and Arts, Crafts and Design
Future: Use of technology to enable value addition and sustainable market access.