Addressing the pandemic’s impact on creative economy

In an engaging session with the students of Krea University, Navaneeth LV – Chief Executive Officer of The Hindu Group – shared his insights on the many challenges and opportunities the creative economy continues to face in light of the ongoing pandemic. From sharing why reader revenue is far more important than advertising to laying an emphasis on working towards digital transformation — the session shed light on what legacy publications are going through and how they are tackling these challenges. Prof Anil Srinivasan – Associate Professor of Practice, Literature & the Arts – moderated the session. Watch the recording of the session here.