A case study co-authored by Professor Balasubramanian Vijayalakshmi, Professor, OB & HR, IFMR GSB; Professor N Chandrasekaran, Professor Chandrasekaran N, Professor, Operations and Strategy, Area Chair – Strategic Management and Chairperson – Executive MBA programme, IFMR GSB; and Dr Sathya Saminadan R S, Associate Professor of Practice, Marketing, IFMR GSB has been recently published with Ivey Publishing.
Titled Grow Out of the Box, the case highlights the entrepreneurial journey of a creative SME and is now part of the global teaching portfolio used in management and business classrooms around the world.
