A research paper co-authored by Dr Debankur Saha, Assistant Professor & Area Chair – Marketing, IFMR GSB, titled Influence of Avitourism Experience in Developing Environmentally Responsible Behaviour has been published in Tourism Recreation Research (ABDC – A / Scopus – Q1). The paper has been co-authored with Professor Anirban Chakraborty (IIM Lucknow).
This study explores the connection between birdwatching (avitourism) experiences and individuals’ commitment to environmental responsibility. It examines how various dimensions of avitourism experiences contribute to visitor well-being and promote environmentally responsible behaviour (ERB).
