Dr Jayasankar Ramanathan, Associate Professor, Marketing and Prof Chandrasekaran Nagarajan, Professor, Operations Management, IFMR GSB, Krea University have unveiled a new case study on Harvard Business Publishing Education. The case titled, Dabba Chetty Shop: Strengthening a Niche Market or Expanding Internationally, analyses a small unique retail shop in Chennai. The case can be taught to undergraduate and postgraduate business administration students in various courses, including service management, operations management, and services marketing.
Link to Publication – read here
