Brand & Visual Identity Guidelines
KREA
university
The word ‘Krea’ means ‘creation’ in the classical Indian language, Sanskrit.
Krea University’s core premise is ‘creativity in action’and the integration of various disciplines to create its unique paradigm – Interwoven Learning.
The Krea University logo and visual mark have been designed to highlight Interwoven Learning, collaboration, co-creation, and innovation. The branding elements reflect openness and flexibility (hallmarks of Krea University), without compromising the sense of gravitas and timelessness befitting an institution of higher learning.
Logo explanation
The logo mnemonic is based on the concept of a weave, with multiple threads of various colours coming together to form a beautiful and cohesive design. As the threads interweave, they retain their individual colours and characteristics, but their strength and diversity are enhanced by uniting to create a new form.
The subtle letter ‘K,’ incidentally formed by the weave, reinforces the brand name, Krea.
The warp and weft design element signifies the intertwining of multiple disciplines, which is the hallmark of the university.
COLOURS, FONTS, GRAPHICS, and VISUALS are the foundation of our brand story and personality. This section offers guidelines for each element.