Mishka Katyayan

Mishka Katyayan is an Economics and Politics student at Krea University, interested in how brands and organisations can make better decisions using evidence rather than instinct. She is particularly drawn to the intersection of marketing analytics, consumer insight, and brand value, with an interest in understanding what influences results and turning those insights into clear, practical recommendations.

She values discipline, rigorous work environments, and teams that communicate clearly and bring out the best in one another. As an athlete, she has learned to stay composed under pressure, take responsibility, and be demanding of herself while remaining generous towards others. Mishka is motivated by practical, real-world applications of data and enjoys turning analysis into clear, actionable insights. Through research and internships, she has developed a strong interest in markets, brands, and people.

Her interests include marketing effectiveness, brand valuation, consumer and brand insights, and sports marketing.