We’re excited to announce the selection of Shubham Bhattacharyya, Aditya Patni, Neelam Meghashyam, and Ritam Sen as the new Junior Student Council members of IFMR GSB, Krea University. We look forward to the positive impact these leaders will bring to our campus.
Tishaa Kumar, SIAS (School of Interwoven Arts and Sciences) Cohort of 2027 recently secured 1st place in the Tamil Nadu State Championship in powerlifting in Salem. She achieved a total lift of 245 kgs across Squat, Bench Press, and Deadlift. Tishaa won 4 gold medals in both the juniors and seniors categories. This achievement reflects her hard work and dedication. Congratulations!
Arnav Bajoria, SIAS completed a trek to Kala Patthar and the Everest Base Camp
In some thrilling news from the mountains, Arnav Bajoria, SIAS Cohort of 2027, completed a trek to Kala Patthar (5645 m) and the Everest Base Camp (5364 m) on 29 May, 2024, coinciding with International Everest Day.
Deesha Jeppu, Tanvi Kadakol, and Nivedita Naveen from the Postgraduate Diploma Cohort of 2024, SIAS, Krea University, presented a poster at the Indian Wildlife Ecology Conference (IWEC) 2024. The conference was held at the National Centre for Biological Sciences, Bengaluru, from 14-16 June, 2024. The title of their poster was Drivers of Diversity Differ Between Specialist and Generalist Avian Malaria Parasites.
Poster abstract: Elucidating the mechanisms shaping parasite diversity patterns is critical because parasites encompass about 40% of known species, and play crucial roles in maintaining ecosystem structure and function. In free-living species, patterns of diversity in the Anthropocene are known to be shaped by niche breadth because, as predicted by theory, environmental disturbance is more likely to negatively impact specialist vs. generalist taxa. Like free-living species, parasites too can be categorised as specialists or generalists according to their niche breadth (i.e., host taxonomic diversity). However, unlike free-living species, the effects of niche breadth on parasite diversity patterns remain unclear.
In this study, the students use avian haemosporidian parasites as a model system to identify the factors affecting parasite phylogenetic diversity patterns, and test if these patterns differ between specialist (Haemoproteus) and generalist (Plasmodium) parasites. Their results demonstrate that, in keeping with ecological theory, specialist vs. generalist parasites show: (i) higher α diversity and lower evenness, and (ii) higher β diversity due to changes in richness and lower β diversity due to taxon replacement. Their results also suggest that in specialist parasites diversity is primarily shaped by host-related variables, unlike generalists which are impacted by a variety of host- and environment-related factors. Their results have broad implications for understanding the role of parasites as indicators of ecosystem health, as well as the effects of anthropogenic environmental modification on the rise of emerging infectious diseases.
View the poster
Jyothis Maria Franklin, PhD Student, IFMR GSB, Krea University presented a research paper at the Management Education and Research Colloquium (MERC) 2024 by the Indian Institute of Management, Kashipur between 31 May, 2024 – 1 June, 2024. The title of the paper is Investigating Consumer Awareness of Deceptive Advertisements Cited by Regulatory Institutions.
Abstract of the paper: Despite numerous regulatory frameworks in the domain of advertising ethics, there is still a knowledge gap on how consumers recognize and respond to advertisements that have been subject to court orders for deception. The primary objective of the study is to find out the perceptions of consumers on the advertisements that are particularly referenced in court orders for deceiving and misleading them. It is expected that consumers who are aware of deceptive and misleading strategies are more likely to approach advertisements with caution and thus scrutinize the credibility and trust of the claims made by advertisers.
Soumyabrata Basu, a PhD student at IFMR GSB, Krea University, presented a paper titled Creditor Rights and Firm’s Cost of Debt: Empirical Evidence from Indian Firms at the prestigious 33rd European Financial Management Association Conference, held at the Lisbon School of Economics and Management in Portugal. The paper was co-authored with Dr Praveen Bhagawan, Associate Professor and Area Chair of Finance, Accounting, and Quantitative Finance, IFMR GSB, and Dr Jyoti Prasad Mukhopadhyay, Associate Professor and Area Chair of Economics, IFMR GSB. In addition to presenting, Soumyabrata Basu also served as a Session Chair for one of the presentation tracks.
Deesha Jeppu, PG Diploma Student, SIAS, Krea University presented a poster of her PG Diploma Capstone thesis at the IWEC24 Conference, earlier this month. Her study finds that among Indian bird species, morphological traits related to resource needs and movement behaviour are reliable predictors of extinction risk, while reproductive traits play a lesser role. This work was carried out under the guidance/supervision of Dr Shivani Jadeja, Assistant Professor of Biological Sciences, SIAS, Krea University. By participating in the conference, she was able to gain valuable feedback about ways in which she could improve her study and became familiar with how to present her work comprehensively. The opportunity also allowed her to network and form valuable connections with people who work within this field.
Deesha Jeppu, PG Diploma Student, SIAS, Krea University, also tagged butterflies as a part of her independent study course with Dr Shivani Jadeja, Assistant Professor of Biological Sciences, SIAS, Krea University, under whose guidance the project is being carried out with funding support from Krea University. The fieldwork she participated in was part of an independent study guided by Dr Shivani Jadeja and was focused on observing Danainae butterfly congregations in the Western Ghats. It aimed to understand individual and population-level ecology by tagging butterflies for movement tracking and collecting morphometric data. It also monitored known congregation sites to identify key factors influencing their location and size. Deesha helped capture and tag butterflies and collect data about their congregation sites. These species are migratory and travel between the Eastern (where the campus is located, so it was exciting for her to see them on campus) and the Western Ghats. She learnt valuable skills about basic field equipment and study and data planning in ecological research. She also gained a deeper appreciation for the endurance and knowledge required to maneuver safely through the terrain they were working in.
As part of her internship with ThePrint, S Subbu Bhavani, with a History-Politics joint major from the Cohort of 2025, SIAS, Krea University, has covered events and authored a few shorthand and opinion pieces.
Read her articles here
Manavi Sharma is a second-year Politics major and Social Studies minor at SIAS, Krea University. As part of her internship with ThePrint, she has been working closely with the Editorial Team, analysing election data from the 2024 General Elections. Her work involves collecting, compiling, and analysing data using both quantitative and qualitative methods to identify trends. She is currently writing ground reports on the inclusion and conceptualisation of secularism in Indian textbooks (focusing on CBSE-NCERT) and the politics of water as the water crisis unfolds in the national capital. Interning with ThePrint has given her a deeper understanding of running a newspaper and the power of the written word, which will aid her in planning Krea University’s newspaper, Leher.
Jyothis Maria Franklin, PhD student, IFMR GSB, Krea University presented a research paper at the Management Education and Research Colloquium (MERC) 2024 by the Indian Institute of Management, Kashipur on 31 and 1 June, 2024. The title of the paper is Investigating Consumer Awareness of Deceptive Advertisements Cited by Regulatory Institutions.
Abstract:
Despite numerous regulatory frameworks in the domain of advertising ethics, there is still a knowledge gap on how consumers recognise and respond to advertisements that have been subject to court orders for deception. The primary objective of the study is to find out the perceptions of consumers on the advertisements that are particularly referenced in court orders for deceiving and misleading them. It is expected that consumers who are aware of deceptive and misleading strategies are more likely to approach advertisements with caution and thus scrutinise the credibility and trust of the claims made by advertisers.
