Dr Debankur Saha, Assistant Professor, Marketing, Area Chair – Marketing, IFMR GSB has recently published a paper titled The Call of the Wild: What Draws Birdwatching Tourists to Eco-Avitourism? (co-authored with Prof. Anirban Chakraborty, IIM Lucknow), in Current Issues in Tourism (ABDC–A / Scopus–Q1, Impact factor – 4.6, Cite Score – 15.5).
The study explores the motivations and behaviours of birdwatching tourists within the ecotourism framework, offering insights that can guide policymakers and planners in designing conservation-focused, responsible tourism experiences.
