A research paper by Dr R S Sathya Saminadan, Associate Professor of Practice, Marketing, IFMR GSB co-authored with Dr Meenakshi Sundaram has been published in the conference proceedings Business 5.0: Integrating Intelligent Technologies with Sustainable Value Creation, published by Amity University Madhya Pradesh. The paper is titled Investigation on Factors Influencing Online Information Search of Doctors with Reference to Medical Equipment in Chennai.
The paper was presented at the International Conference on Business 5.0 (ICB 5.0) held at Amity Business School, Amity University Madhya Pradesh, on 4–5 December 2025.
