Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor of Marketing, IFMR Graduate School of Business, Krea University has been invited to conduct the Workshop on Case Method during the International Conference on Marketing Research 2024 (ICMR ’24). This conference is organised by the Loyola Institute of Business Administration (LIBA) in partnership with the Albers School of Business, Seattle University, US, and is scheduled for 15 March, 2024.
This International Conference on Marketing Research is conceived and conceptualised by the Loyola Institute of Business Administration (LIBA), Chennai, India, aiming to be one of the flagship events in the global academic circle. It intends to focus on the ever-evolving and contemporary fields in the marketing area, with a special focus on consumer research, branding & advertising, technology trends, sustainable marketing and artificial intelligence.
For more information about the workshop, click here and here.
