The AIMA India Case Research Centre, a well-known portal focusing on developing and publishing industry based India-focused research cases, has published a marketing management case study by Prof Sathya Saminadan, Assistant Professor at IFMR GSB – Krea University. The case study titled ‘Sustaining the Market Share Against the Branded Firms in an Unorganized Sector’, explores several unorthodox marketing and relationship strategies used by an entrepreneur against branded firms. The case study also highlights the realities of the market, a perspective that would serve well for management students.
Read the case study here: https://www.caseresearchaima.in/frontend/product_display/390
Net-zero refers to the balance between the amount of greenhouse gas produced and the amount removed from the atmosphere. While this has been incorporated by governments and corporations to keep the rising global temperature under 1.5 degrees Celsius, the concept has been critiqued by multiple climate scientists for a number of reasons.
Addressing the possible outcomes of this concept, Prof Soumyajit Bhar – Visiting Assistant Professor of Environmental Studies at Krea – pens an important piece for ‘Down to Earth’ Magazine on the importance of collectively charting pathways to reduce our consumption demands and the need to adopt non-materialistic ways to seek human fulfilment.
Read the full article here: https://www.downtoearth.org.in/blog/climate-change/is-net-zero-concept-zeroing-in-on-climate-change-a-sustainable-consumption-critique-78252
Prof Kalpita Bhar Paul, Assistant Professor of Philosophy at Krea University, has authored a powerful piece on how Covid-19, cyclones and conservation programmes, in the past 18 months, have altered the economy, ecology and occupations of people in Indian Sundarbans. Highlighting the biodiversity conservation and the developmental activities that have changed the livelihood patterns there, this article was published as an opinion piece on ‘Mongabay’ – a US-based conservation and environmental science news platform.
Read the article here: https://india.mongabay.com/2021/07/commentary-challenges-of-conservation-cyclones-and-covid-19-in-the-lives-of-sundarban-residents/
Life, undoubtedly, is uncertain; but when we experience this uncertainty in our everyday affairs, we end up suffering from a ‘novel’ phobia — ‘Covid phobia’.
Prof Soumyajit Bhar, Visiting Assistant Professor of Environmental Studies (full-time), and Prof Kalpita Bhar Paul, Assistant Professor of Philosophy, have together authored an important article on rediscovering the human touch amidst a global pandemic. The article elaborates on the importance of collaboration during such an emergent crisis, and how we, as a society, need to find a way to tackle our fears.
Read the full article here: https://www.telegraphindia.com/opinion/rediscover-the-human-touch-covid-phobia/cid/1821766
Prof Joya John, Assistant Professor of Literature at Krea University, will be speaking at ‘Career Counselling 2021’, an initiative hosted by The Hindu EducationPlus. The webinar will feature academics and researchers from the field of education discussing how a liberal arts education helps promote interdisciplinary learning.
Tune in today at 4 PM IST to hear the experts.
Register here: https://thehindutheme.zoom.us/webinar/register/WN_djB84D1zSj6NdO8zvV_NNQ
Congratulations to IFMR GSB’s PhD Scholar Ameesh Samalopanan and Prof Vijayalakshmi Balasubramaniam for their papers winning big at two different conferences!
Their conference paper “Defining Dignity at Workplace: A Step Closer Towards Responsible Management”, won this year’s Eastern Academy of Management Conference (EAM) ‘Best Doctoral Paper’ award. The EAM conference was hosted virtually last week.
In addition to this, their second paper – ‘How Indian Managers Define Dignity at Workplace: Exploratory Study on Indian Financial Sector’ – will be presented at the upcoming European Academy of Management Conference (EURAM 2021) next month.