Jyothis Maria Franklin, PhD student, IFMR GSB, Krea University presented a research paper at the Management Education and Research Colloquium (MERC) 2024 by the Indian Institute of Management, Kashipur on 31 and 1 June, 2024. The title of the paper is Investigating Consumer Awareness of Deceptive Advertisements Cited by Regulatory Institutions.
Abstract:
Despite numerous regulatory frameworks in the domain of advertising ethics, there is still a knowledge gap on how consumers recognise and respond to advertisements that have been subject to court orders for deception. The primary objective of the study is to find out the perceptions of consumers on the advertisements that are particularly referenced in court orders for deceiving and misleading them. It is expected that consumers who are aware of deceptive and misleading strategies are more likely to approach advertisements with caution and thus scrutinise the credibility and trust of the claims made by advertisers.
