The AIMA India Case Research Centre, a well-known portal focusing on developing and publishing industry based India-focused research cases, has published a marketing management case study by Prof Sathya Saminadan, Assistant Professor at IFMR GSB – Krea University. The case study titled ‘Sustaining the Market Share Against the Branded Firms in an Unorganized Sector’, explores several unorthodox marketing and relationship strategies used by an entrepreneur against branded firms. The case study also highlights the realities of the market, a perspective that would serve well for management students.
Read the case study here: https://www.caseresearchaima.in/frontend/product_display/390